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臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購...

陳品任

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = / 陳品任撰.
Reminder of title:	The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
remainder title:	The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention.
Author:	陳品任
Published:	雲林縣 : 國立虎尾科技大學 , : 民104.06.,
Description:	[8], 90面 : 圖, 表 ; : 30公分.;
Notes:	指導教授：徐怡.
Subject:	跨界聯名. -
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-0807201519391000

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
陳品任

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention.陳品任撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民104.06. - [8], 90面 : 圖, 表 ; 30公分.

指導教授：徐怡.

含參考書目.Subjects--Topical Terms:

1047258
跨界聯名.

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
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