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Devalued and distrusted DUP_1 = can the pharmaceutical industry restore its broken image? /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Devalued and distrusted DUP_1/ John L. LaMattina, PhD.
Reminder of title:	can the pharmaceutical industry restore its broken image? /
Author:	LaMattina, John L.
Published:	Hoboken, New Jersey :Wiley, : [2013],
Description:	1 online resource (ix, 125 pages)
Subject:	Pharmaceutical industry - Corrupt practices. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118511329

Devalued and distrusted DUP_1 = can the pharmaceutical industry restore its broken image? /
LaMattina, John L.

Devalued and distrusted DUP_1can the pharmaceutical industry restore its broken image? /[electronic resource] :John L. LaMattina, PhD. - Hoboken, New Jersey :Wiley,[2013] - 1 online resource (ix, 125 pages)

Includes bibliographical references and index.

1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts.

License restrictions may limit access.

"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"--

Publisher. No.: EB00063788Recorded BooksSubjects--Topical Terms:

1059706
Pharmaceutical industry
--Corrupt practices.

LC Class. No.: HD9665.5 / .L36 2013eb

Dewey Class. No.: 338.4/76151

Devalued and distrusted DUP_1 = can the pharmaceutical industry restore its broken image? /
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300 $a 1 online resource (ix, 125 pages)
504 $a Includes bibliographical references and index.
505 0 $a 1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts.
506 $a License restrictions may limit access.
520 $a "While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"-- $c Provided by publisher.
588 0 $a Print version record.
650 0 $a Pharmaceutical industry $x Corrupt practices. $3 1059706
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118511329