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The replication of retail fashion fo...
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SpringerLink (Online service)
The replication of retail fashion formats into foreign countries = a qualitative analysis /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The replication of retail fashion formats into foreign countries/ by Christoph Schroder.
Reminder of title:
a qualitative analysis /
Author:
Schroder, Christoph.
Published:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:
xxi, 271 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Clothing trade - Management. -
Online resource:
http://dx.doi.org/10.1007/978-3-658-07541-5
ISBN:
9783658075415 (electronic bk.)
The replication of retail fashion formats into foreign countries = a qualitative analysis /
Schroder, Christoph.
The replication of retail fashion formats into foreign countries
a qualitative analysis /[electronic resource] :by Christoph Schroder. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xxi, 271 p. :ill., digital ;24 cm. - Handel und internationales marketing / retailing and international marketing. - Retailing and international marketing..
Specification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries.
ISBN: 9783658075415 (electronic bk.)
Standard No.: 10.1007/978-3-658-07541-5doiSubjects--Topical Terms:
1063164
Clothing trade
--Management.
LC Class. No.: HD9940.A2
Dewey Class. No.: 338.47687
The replication of retail fashion formats into foreign countries = a qualitative analysis /
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a qualitative analysis /
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Business and Economics (Springer-11643)
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