國立虎尾科技大學 |

Social media for scientific institutions = how to attract young academics by using social media as a marketing tool /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media for scientific institutions/ by Daniel Hurrle, Julia Postatny.
Reminder of title:	how to attract young academics by using social media as a marketing tool /
Author:	Hurrle, Daniel.
other author:	Postatny, Julia.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:	xviii, 117 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	College teachers - Recruiting. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-08822-4
ISBN:	9783658088224 (electronic bk.)

Social media for scientific institutions = how to attract young academics by using social media as a marketing tool /
Hurrle, Daniel.

Social media for scientific institutionshow to attract young academics by using social media as a marketing tool /[electronic resource] :by Daniel Hurrle, Julia Postatny. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xviii, 117 p. :ill., digital ;24 cm. - BestMasters. - BestMasters..

Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

ISBN: 9783658088224 (electronic bk.)

Standard No.: 10.1007/978-3-658-08822-4doiSubjects--Topical Terms:

1065468
College teachers
--Recruiting.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Social media for scientific institutions = how to attract young academics by using social media as a marketing tool /
LDR:02776nam a2200337 a 4500 001 835853
003 DE-He213
005 20150818135524.0
006 m d
007 cr nn 008maaau
008 160421s2015 gw s 0 eng d
020 $a 9783658088224 (electronic bk.)
020 $a 9783658088217 (paper)
024 7 $a 10.1007/978-3-658-08822-4 $2 doi
035 $a 978-3-658-08822-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1265
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.872 $2 23
090 $a HF5415.1265 $b .H966 2015
100 1 $a Hurrle, Daniel. $3 1065466
245 1 0 $a Social media for scientific institutions $h [electronic resource] : $b how to attract young academics by using social media as a marketing tool / $c by Daniel Hurrle, Julia Postatny.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xviii, 117 p. : $b ill., digital ; $c 24 cm.
490 1 $a BestMasters
505 0 $a Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.
520 $a This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.
650 0 $a College teachers $x Recruiting. $3 1065468
650 0 $a Internet marketing. $3 559675
650 0 $a Social media. $3 780265
650 0 $a Online social networks. $3 565357
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Management/Business for Professionals. $3 680857
650 2 4 $a Public Administration. $3 796112
700 1 $a Postatny, Julia. $3 1065467
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a BestMasters. $3 1021672
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-08822-4
950 $a Behavioral Science (Springer-11640)