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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference/ edited by B. J. Dunlap.
other author:	Dunlap, B. J.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xxxiv, 546 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-13254-9
ISBN:	9783319132549 (electronic bk.)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceNew Orleans, Louisiana)(1990 :

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by B. J. Dunlap. - Cham :Springer International Publishing :2015. - xxxiv, 546 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319132549 (electronic bk.)

Standard No.: 10.1007/978-3-319-13254-9doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
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