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Effectiveness of online marketing ca...

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Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Effectiveness of online marketing campaigns/ by Sebastian Klapdor.
Reminder of title:	an investigation into online multichannel and search engine advertising /
Author:	Klapdor, Sebastian.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
Description:	xxii, 134 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Internet marketing - Evaluation. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-01732-3
ISBN:	9783658017323 (electronic bk.)

Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /
Klapdor, Sebastian.

Effectiveness of online marketing campaignsan investigation into online multichannel and search engine advertising /[electronic resource] :by Sebastian Klapdor. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xxii, 134 p. :ill., digital ;24 cm.

ISBN: 9783658017323 (electronic bk.)Subjects--Topical Terms:

1074580
Internet marketing
--Evaluation.

LC Class. No.: HF5415.1265 / .K53 2013

Dewey Class. No.: 659.144

Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /
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020 $a 9783658017316 (paper)
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245 1 0 $a Effectiveness of online marketing campaigns $h [electronic resource] : $b an investigation into online multichannel and search engine advertising / $c by Sebastian Klapdor.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2013.
300 $a xxii, 134 p. : $b ill., digital ; $c 24 cm.
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