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Retail internationalization in emerg...

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Retail internationalization in emerging countries = the positioning of global retail brands in China /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Retail internationalization in emerging countries/ by Karin Pennemann.
Reminder of title:	the positioning of global retail brands in China /
Author:	Pennemann, Karin.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
Description:	xix, 179 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-4492-4
ISBN:	9783834944924 (electronic bk.)

Retail internationalization in emerging countries = the positioning of global retail brands in China /
Pennemann, Karin.

Retail internationalization in emerging countriesthe positioning of global retail brands in China /[electronic resource] :by Karin Pennemann. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xix, 179 p. :ill., digital ;24 cm. - Reihe Handel und Internationales Marketing / Series retailing and international marketing. - Reihe Handel und Internationales Marketing / Series retailing and international marketing..

ISBN: 9783834944924 (electronic bk.)Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .P46 2013

Dewey Class. No.: 658.827

Retail internationalization in emerging countries = the positioning of global retail brands in China /
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020 $a 9783834944917 (paper)
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245 1 0 $a Retail internationalization in emerging countries $h [electronic resource] : $b the positioning of global retail brands in China / $c by Karin Pennemann.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2013.
300 $a xix, 179 p. : $b ill., digital ; $c 24 cm.
490 1 $a Reihe Handel und Internationales Marketing / Series retailing and international marketing
650 0 $a Branding (Marketing) $3 568096
650 0 $a Brand name products. $3 557929
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830 0 $a Reihe Handel und Internationales Marketing / Series retailing and international marketing. $3 1076326
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-4492-4
950 $a Business and Economics (Springer-11643)

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