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Countering brandjacking in the digit...

Keates, Simeon.

Countering brandjacking in the digital age = ... and other hidden risks to your brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Countering brandjacking in the digital age/ by Christopher Hofman, Simeon Keates.
Reminder of title:	... and other hidden risks to your brand /
remainder title:	And other hidden risks to your brand
Author:	Hofman, Christopher.
other author:	Keates, Simeon.
Published:	London :Springer London : : 2013.,
Description:	viii, 87 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/978-1-4471-5580-5
ISBN:	9781447155805 (electronic bk.)

Countering brandjacking in the digital age = ... and other hidden risks to your brand /
Hofman, Christopher.

Countering brandjacking in the digital age ... and other hidden risks to your brand /[electronic resource] :And other hidden risks to your brandby Christopher Hofman, Simeon Keates. - London :Springer London :2013. - viii, 87 p. :ill., digital ;24 cm. - SpringerBriefs in computer science,2191-5768. - SpringerBriefs in computer science..

ISBN: 9781447155805 (electronic bk.)Subjects--Topical Terms:

568096
Branding (Marketing)

Dewey Class. No.: 658.827

Countering brandjacking in the digital age = ... and other hidden risks to your brand /
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