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Strategic communication for sustainable organizations = theory and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic communication for sustainable organizations/ by Myria Allen.
Reminder of title:	theory and practice /
Author:	Allen, Myria.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xx, 308 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Social responsibility of business. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-18005-2
ISBN:	9783319180052

Strategic communication for sustainable organizations = theory and practice /
Allen, Myria.

Strategic communication for sustainable organizationstheory and practice /[electronic resource] :by Myria Allen. - Cham :Springer International Publishing :2016. - xx, 308 p. :ill., digital ;24 cm. - CSR, sustainability, ethics & governance,2196-7075. - CSR, sustainability, ethics & governance..

Sustainability and Communication -- Changing Paradigms, Shifting Societal Discourses and Organizational Responses -- Legitimacy, Stakeholders and Strategic Communication Efforts -- Understanding Pro-environmental Behavior: Models and Messages -- Transformational Organizational Change, Reinforcing Structures and Formal Communication -- Using Communication to Create Environments That Empower Employees -- Facilitating Group Collaboration and Enhancing Supply Chain Conversations -- Our Shared Journey Towards Sustainability.

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

ISBN: 9783319180052

Standard No.: 10.1007/978-3-319-18005-2doiSubjects--Topical Terms:

558803
Social responsibility of business.

LC Class. No.: HD60

Dewey Class. No.: 658.408

Strategic communication for sustainable organizations = theory and practice /
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