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Managing media firms and industries = what's so special about media management? /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing media firms and industries/ edited by Gregory Ferrell Lowe, Charles Brown.
Reminder of title:	what's so special about media management? /
other author:	Lowe, Gregory Ferrell.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	x, 382 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Mass media - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-08515-9
ISBN:	9783319085159

Managing media firms and industries = what's so special about media management? /
Managing media firms and industrieswhat's so special about media management? /[electronic resource] :edited by Gregory Ferrell Lowe, Charles Brown. - Cham :Springer International Publishing :2016. - x, 382 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..

Forward -- Introduction -- Part I: Scholarship and Distinction -- Part II: Governance and Accountability -- Part III: Business and Economics -- Part IV: Products and Markets -- Part V: Leadership and Labour.

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

ISBN: 9783319085159

Standard No.: 10.1007/978-3-319-08515-9doiSubjects--Topical Terms:

812311
Mass media
--Management.

LC Class. No.: P96.M34

Dewey Class. No.: 302.23068

Managing media firms and industries = what's so special about media management? /
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