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Managing TV brands with social media...

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Managing TV brands with social media = an empirical analysis of television series brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing TV brands with social media/ by Jennifer Berz.
Reminder of title:	an empirical analysis of television series brands /
Author:	Berz, Jennifer.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:	xxi, 303 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Social media - Economic aspects. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-14294-0
ISBN:	9783658142940

Managing TV brands with social media = an empirical analysis of television series brands /
Berz, Jennifer.

Managing TV brands with social mediaan empirical analysis of television series brands /[electronic resource] :by Jennifer Berz. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 303 p. :ill., digital ;24 cm.

Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing.

ISBN: 9783658142940

Standard No.: 10.1007/978-3-658-14294-0doiSubjects--Topical Terms:

804875
Social media
--Economic aspects.

LC Class. No.: HF5415.1255

Dewey Class. No.: 302.23

Managing TV brands with social media = an empirical analysis of television series brands /
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100 1 $a Berz, Jennifer. $3 1109752
245 1 0 $a Managing TV brands with social media $h [electronic resource] : $b an empirical analysis of television series brands / $c by Jennifer Berz.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer VS, $c 2016.
300 $a xxi, 303 p. : $b ill., digital ; $c 24 cm.
505 0 $a Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing.
650 0 $a Social media $x Economic aspects. $3 804875
650 0 $a Branding (Marketing) $3 568096
650 0 $a Television broadcasting $x Internet marketing. $3 1109753
650 0 $a Public relations. $3 557567
650 1 4 $a Social Sciences. $3 655031
650 2 4 $a Media Research. $3 1019957
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650 2 4 $a Corporate Communication/Public Relations. $3 1102112
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-14294-0
950 $a Social Sciences (Springer-41176)

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