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Content, the atomic particle of mark...

Lieb, Rebecca.

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Content, the atomic particle of marketing :/ Rebecca Lieb with Jaimy Szymanski.
Reminder of title:	the definitive guide to content marketing strategy /
remainder title:	content
Author:	Lieb, Rebecca.
other author:	Szymanski, Jaimy.
Published:	New York :Kogan Page Ltd, : c2017.,
Description:	xvi, 223 p. :ill. ; : 24 cm.;
Subject:	Internet marketing. -
ISBN:	0749479752 (pbk.) :

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /
Lieb, Rebecca.

Content, the atomic particle of marketing :the definitive guide to content marketing strategy /contentRebecca Lieb with Jaimy Szymanski. - New York :Kogan Page Ltd,c2017. - xvi, 223 p. :ill. ;24 cm.

Includes bibliographical references and index.

About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.

ISBN: 0749479752 (pbk.) :NT803

LCCN: 2017010381Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .L54 2017

Dewey Class. No.: 658.8/02

Content, the atomic particle of marketing : = the definitive guide to content marketing strategy /
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020 $a 0749479752 (pbk.) : $c NT803
020 $a 9780749479756 (pbk.)
020 $z 9780749479763 (eISBN)
035 $a (OCoLC)958481499
035 $a ocn958481499
040 $a DLC $b eng $c NFU $d YDX $d BTCTA $d BDX $d OCLCF $d OCLCO $d THHCU $d TOH $d CHVBK $d OCLCQ $d OCLCO $d QGK $d OCLCQ
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050 0 0 $a HF5415.1265 $b .L54 2017
082 0 0 $a 658.8/02 $2 23
100 1 $a Lieb, Rebecca. $3 1129697
245 1 0 $a Content, the atomic particle of marketing : $b the definitive guide to content marketing strategy / $c Rebecca Lieb with Jaimy Szymanski.
246 1 1 $a content
260 # $a New York : $b Kogan Page Ltd, $c c2017.
300 $a xvi, 223 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.
650 # 0 $a Internet marketing. $3 559675
650 # 0 $a Online social networks. $3 565357
700 1 # $a Szymanski, Jaimy. $3 1129698