| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
勾癮 : / 達瑞.韋伯(Daryl Weber)著 ; 戴至中譯. |
| Reminder of title: |
創造品牌幻想, 從心理學與腦神經科解構行銷創意, 觸發消費渴望 / |
| remainder title: |
創造品牌幻想,從心理學與腦神經科解構行銷創意,觸發消費渴望 |
| Author: |
韋柏 |
| other author: |
戴至中, |
| Published: |
臺北市 : 日月文化, : 2017.07, |
| Description: |
293面 : 圖 ; : 21公分; |
| Notes: |
譯自 : Brand seduction : how neuroscience can help marketers build memorable brands |
| Subject: |
品牌行銷 - |
| ISBN: |
9789862486504 |