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Diverse methods in customer relationship marketing and management

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Diverse methods in customer relationship marketing and management/ In Lee, editor.
other author:	Lee, In,
Published:	Hershey, Pennsylvania :IGI Global, : [2018],
Description:	1 online resource (xvii, 333 p.)
Subject:	Relationship marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0
ISBN:	9781522556206 (ebook)

Diverse methods in customer relationship marketing and management
Diverse methods in customer relationship marketing and management[electronic resource] /In Lee, editor. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xvii, 333 p.)

Includes bibliographical references and index.

Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit.

Restricted to subscribers or individual electronic text purchasers.

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--

ISBN: 9781522556206 (ebook)Subjects--Topical Terms:

561927
Relationship marketing.

LC Class. No.: HF5415.55 / .D58 2018e

Dewey Class. No.: 658.8/12

Diverse methods in customer relationship marketing and management
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020 $a 9781522556190 (hardcover)
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245 0 0 $a Diverse methods in customer relationship marketing and management $h [electronic resource] / $c In Lee, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xvii, 333 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Customer relationships and supply chain management in the fast fashion industry -- Chapter 2. The six dimensions of adoption of a CRM strategy -- Chapter 3. The fundamentals of customer relationship management -- Chapter 4. Social CRM: a view through the eyes of customers -- Chapter 5. From customer relationship management to influencer relationship management -- Chapter 6. Introduction of social media platforms and social media analytics for social CRM -- Chapter 7. More cost-effective but confusing advertising options: digital marketing opportunities changing daily -- Chapter 8. Digital demands convergence of strategies, media, and messages: firms mix content, social, and native marketing -- Chapter 9. When multiple actors' online interactions lead to value co-destruction: an explorative case study -- Chapter 10. The comparison between traditional vs. advanced means of marketing communications -- Chapter 11. Improving customer relationship management through social listening: a case study of an American academic library -- Chapter 12. Maximizing social presence to improve website loyalty -- Chapter 13. Public relation professionalism: using research in public relations current status and new directions -- Chapter 14. Predicting brand loyalty by measuring the strength of consumer habit.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"-- $c Provided by publisher.
650 0 $a Relationship marketing. $3 561927
650 0 $a Customer relations. $3 560399
700 1 $a Lee, In, $d 1958- $3 563697
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5619-0