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Analyzing attachment and consumers' ...
~
Pedeliento, Giuseppe, (1984-)
Analyzing attachment and consumers' emotions = emerging research and opportunities /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Analyzing attachment and consumers' emotions/ by Giuseppe Pedeliento.
Reminder of title:
emerging research and opportunities /
Author:
Pedeliento, Giuseppe,
Published:
Hershey, Pennsylvania :IGI Global, : [2018],
Description:
1 online resource (xix, 308 p.)
Subject:
Customer loyalty. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
ISBN:
9781522549857 (ebook)
Analyzing attachment and consumers' emotions = emerging research and opportunities /
Pedeliento, Giuseppe,1984-
Analyzing attachment and consumers' emotions
emerging research and opportunities /[electronic resource] :by Giuseppe Pedeliento. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xix, 308 p.)
Includes bibliographical references and index.
Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
Restricted to subscribers or individual electronic text purchasers.
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--
ISBN: 9781522549857 (ebook)Subjects--Topical Terms:
793216
Customer loyalty.
LC Class. No.: HF5415.525 / .P433 2018e
Dewey Class. No.: 658.8/342
Analyzing attachment and consumers' emotions = emerging research and opportunities /
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Analyzing attachment and consumers' emotions
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[electronic resource] :
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emerging research and opportunities /
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by Giuseppe Pedeliento.
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Hershey, Pennsylvania :
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IGI Global,
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[2018]
300
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1 online resource (xix, 308 p.)
504
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Includes bibliographical references and index.
505
0
$a
Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--
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Customer loyalty.
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Customer relations.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0
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