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Participation marketing : = unleashi...

Brito, Michael,

Participation marketing : = unleashing employees to participate and become brand storytellers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Participation marketing :/ Michael Brito.
Reminder of title:	unleashing employees to participate and become brand storytellers /
Author:	Brito, Michael,
Published:	London ;Kogan Page, : 2018.,
Description:	xvi, 238 p. :ill. ; : 24 cm.;
Subject:	Branding (Marketing) -
ISBN:	9780749482107 (pbk.) :

Participation marketing : = unleashing employees to participate and become brand storytellers /
Brito, Michael,

Participation marketing :unleashing employees to participate and become brand storytellers /Michael Brito. - London ;Kogan Page,2018. - xvi, 238 p. :ill. ;24 cm.

Includes bibliographical references (p. [223]-229) and index.

ISBN: 9780749482107 (pbk.) :NT792

LCCN: 2017035778Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B749 2018

Dewey Class. No.: 658.8/27

Participation marketing : = unleashing employees to participate and become brand storytellers /
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010 $a 2017035778
020 $a 9780749482107 (pbk.) : $c NT792
020 $z 9780749482114 (ebook)
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042 $a pcc
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082 0 0 $a 658.8/27 $2 23
100 1 $a Brito, Michael, $e author. $3 1168260
245 1 0 $a Participation marketing : $b unleashing employees to participate and become brand storytellers / $c Michael Brito.
260 # $a London ; $a New York, NY : $b Kogan Page, $c 2018.
300 $a xvi, 238 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [223]-229) and index.
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Corporate culture. $3 567480
650 # 0 $a Employee motivation. $3 565499
650 # 0 $a Management $x Employee participation. $3 568109
650 # 0 $a Marketing $x Management. $3 568118