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Marketing renewable energy = concepts, business models and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing renewable energy/ edited by Carsten Herbes, Christian Friege.
Reminder of title:	concepts, business models and cases /
other author:	Herbes, Carsten.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xiii, 397 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Energy development - Economic aspects. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-46427-5
ISBN:	9783319464275

Marketing renewable energy = concepts, business models and cases /
Marketing renewable energyconcepts, business models and cases /[electronic resource] :edited by Carsten Herbes, Christian Friege. - Cham :Springer International Publishing :2017. - xiii, 397 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

ISBN: 9783319464275

Standard No.: 10.1007/978-3-319-46427-5doiSubjects--Topical Terms:

1172718
Energy development
--Economic aspects.

LC Class. No.: TJ808 / .M37 2017

Dewey Class. No.: 333.794

Marketing renewable energy = concepts, business models and cases /
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520 $a This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
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