國立虎尾科技大學 |

Strategic innovative marketing = 5th IC-SIM, Athens, Greece 2016 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic innovative marketing/ edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
Reminder of title:	5th IC-SIM, Athens, Greece 2016 /
other author:	Kavoura, Androniki.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxii, 556 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Information technology. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-56288-9
ISBN:	9783319562889

Strategic innovative marketing = 5th IC-SIM, Athens, Greece 2016 /
Strategic innovative marketing5th IC-SIM, Athens, Greece 2016 /[electronic resource] :edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras. - Cham :Springer International Publishing :2017. - xxii, 556 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

ISBN: 9783319562889

Standard No.: 10.1007/978-3-319-56288-9doiSubjects--Topical Terms:

559429
Information technology.

LC Class. No.: HF5415.13 / .I58 2016

Dewey Class. No.: 658.802

Strategic innovative marketing = 5th IC-SIM, Athens, Greece 2016 /
LDR:02672nam a2200337 a 4500 001 905528
003 DE-He213
005 20170602074048.0
006 m d
007 cr nn 008maaau
008 190308s2017 gw s 0 eng d
020 $a 9783319562889 $q (electronic bk.)
020 $a 9783319562872 $q (paper)
024 7 $a 10.1007/978-3-319-56288-9 $2 doi
035 $a 978-3-319-56288-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13 $b .I58 2016
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a COM039000 $2 bisacsh
082 0 4 $a 658.802 $2 23
090 $a HF5415.13 $b .I61 2016
111 2 $a Workshop on the Preservation of Stability under Discretization $d (2001 : $c Fort Collins, Colo.) $3 527686
245 1 0 $a Strategic innovative marketing $h [electronic resource] : $b 5th IC-SIM, Athens, Greece 2016 / $c edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
260 $a Cham : $c 2017. $b Springer International Publishing : $b Imprint: Springer,
300 $a xxii, 556 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
650 0 $a Information technology. $3 559429
650 0 $a Marketing $v Case studies. $3 643761 $3 727751
650 0 $a Marketing $x Decision making $v Congresses. $3 1172738
650 0 $a Marketing $x Management $v Periodicals. $3 643803 $3 739582
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a IT in Business. $3 1064965
650 2 4 $a Marketing. $3 557931
650 2 4 $a Information Systems Applications (incl. Internet) $3 815116
700 1 $a Kavoura, Androniki. $3 1172735
700 1 $a Sakas, Damianos P. $3 1172736
700 1 $a Tomaras, Petros. $3 1172737
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 1023507
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-56288-9
950 $a Business and Management (Springer-41169)