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Demand uncertainty and investment in the restaurant industry.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Demand uncertainty and investment in the restaurant industry./
Author:	Sohn, Jayoung.
Description:	1 online resource (155 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.
Contained By:	Dissertation Abstracts International78-03A(E).
Subject:	Finance. -
Online resource:	click for full text (PQDT)
ISBN:	9781369293319

Demand uncertainty and investment in the restaurant industry.
Sohn, Jayoung.

Demand uncertainty and investment in the restaurant industry. - 1 online resource (155 pages)

Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Since the collapse of the housing market, the prolonged economic uncertainty lingering in the U.S. economy has dampened restaurant performance. Economic uncertainty affects consumer sentiment and spending, turning into demand uncertainty. Nevertheless, the highly competitive nature of the restaurant industry does not allow much room for restaurants to actively control prices, leaving most food service firms exposed to demand uncertainty. To investigate the impact of demand uncertainty in the restaurant industry, this study focused on the implications of demand uncertainty for investment.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369293319Subjects--Topical Terms:

559073
Finance.
Index Terms--Genre/Form:

554714
Electronic books.

Demand uncertainty and investment in the restaurant industry.
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100 1 $a Sohn, Jayoung. $3 1179108
245 1 0 $a Demand uncertainty and investment in the restaurant industry.
264 0 $c 2016
300 $a 1 online resource (155 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 78-03(E), Section: A.
500 $a Advisers: Chun-Hung (Hugo) Tang; SooCheong (Shawn) Jang.
502 $a Thesis (Ph.D.) $c Purdue University $d 2016.
504 $a Includes bibliographical references
520 $a Since the collapse of the housing market, the prolonged economic uncertainty lingering in the U.S. economy has dampened restaurant performance. Economic uncertainty affects consumer sentiment and spending, turning into demand uncertainty. Nevertheless, the highly competitive nature of the restaurant industry does not allow much room for restaurants to actively control prices, leaving most food service firms exposed to demand uncertainty. To investigate the impact of demand uncertainty in the restaurant industry, this study focused on the implications of demand uncertainty for investment.
520 $a The first essay in chapter 3 examined the impact of demand uncertainty on investment and how the impact varies with industry-specific features: franchising and segment. The results showed that the investment rate decreases with the level of uncertainty and the association is nonlinear. That is, the investment drops more rapidly as the level of uncertainty increases. This study further revealed that there is no significant moderating effect of franchising on the uncertainty-investment relationship. When it comes to segment, full-service restaurants are more adversely affected by demand uncertainty than limited-service restaurants.
520 $a The second essay in chapter 4 explored how managers cope with uncertainty when making investment decisions. In the absence of a clear imperative of what is efficient, managers are likely to scan other peers in the market and mimic their behavior. Focusing on this idea, it tested whether the investment is influenced by peers' investment activities and whether peer-sensitive firms produce better investment outcomes. Consistent with the hypotheses, sample restaurant firms appeared to be affected by their peers in making investments. The results also indicate that uncertainty is a powerful force that leads firms to follow peers. In addition, it was seen that investment of peer-sensitive firms is not as effective as that of less-sensitive firms in growing market share.
520 $a Lastly, the final piece of dissertation in chapter 5 analyzed the effectiveness of investment made under uncertainty. The findings indicate that a rise in investment in times of high uncertainty leads to a larger market share, suggesting that well-targeted investment can help firms turn crisis into opportunity to pull ahead of competitors who retreat in the face of uncertainty. However, increased depreciation costs and dwindling sales can hurt the profit margin in uncertain times.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Finance. $3 559073
650 4 $a Management. $3 558618
655 7 $a Electronic books. $2 local $3 554714
690 $a 0508
690 $a 0454
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Purdue University. $b Hospitality and Tourism Management. $3 1179109
773 0 $t Dissertation Abstracts International $g 78-03A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10179964 $z click for full text (PQDT)