國立虎尾科技大學 |

The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers./
Author:	Soliman, Mahmoud A.
Description:	1 online resource (192 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-03(E), Section: A.
Contained By:	Dissertation Abstracts International79-03A(E).
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355502633

The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers.
Soliman, Mahmoud A.

The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers. - 1 online resource (192 pages)

Source: Dissertation Abstracts International, Volume: 79-03(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Research to date has examined impulsive purchase in both the traditional retailing and electronic commerce (E-commerce) environments. However, few researchers have addressed impulsive purchase in the mobile commerce (M-commerce) shopping channel despite the rapid diffusion of digital mobile shopping in the online marketplace. M-commerce is unique compared to the traditional retailing or E-commerce contexts since M-commerce satisfies the consumers who may need to make decisions on-the-go, in very short time. The purpose of this study is to explore the impact of scarcity message on impulsive purchase intention among smartphone shoppers. Also, this study examines the potential moderating effect of product involvement and consumer's product knowledge on the relationship between scarcity message and impulsive purchase intention among smartphone shoppers. Commodity theory, psychological reactance theory, and elaboration likelihood model (ELM) are used as the overarching theories for this study.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355502633Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers.
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100 1 $a Soliman, Mahmoud A. $3 1181171
245 1 4 $a The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers.
264 0 $c 2017
300 $a 1 online resource (192 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 79-03(E), Section: A.
500 $a Adviser: Qin Sun.
502 $a Thesis (Ph.D.) $c Trident University International $d 2017.
504 $a Includes bibliographical references
520 $a Research to date has examined impulsive purchase in both the traditional retailing and electronic commerce (E-commerce) environments. However, few researchers have addressed impulsive purchase in the mobile commerce (M-commerce) shopping channel despite the rapid diffusion of digital mobile shopping in the online marketplace. M-commerce is unique compared to the traditional retailing or E-commerce contexts since M-commerce satisfies the consumers who may need to make decisions on-the-go, in very short time. The purpose of this study is to explore the impact of scarcity message on impulsive purchase intention among smartphone shoppers. Also, this study examines the potential moderating effect of product involvement and consumer's product knowledge on the relationship between scarcity message and impulsive purchase intention among smartphone shoppers. Commodity theory, psychological reactance theory, and elaboration likelihood model (ELM) are used as the overarching theories for this study.
520 $a An online experiment was designed to collect the data. First, a pretest study was conducted to select the most suitable products for the experiment. Next, a pilot study was used to evaluate the wording, order, and clarity of the main study questionnaires. Finally, in the main study, subjects participated in a 4 x 2 experiment that included four types of scarcity messages (message with time limit, message with quantity limit, message with vague scarcity, i.e. with both time limit and quantity limit, and non-scarcity message), and two types of consumer's situational product involvement (high/low). In addition, consumer's product knowledge was measured and split into high/low level of product knowledge using cluster analysis. ANOVA and ANCOVA were used to test hypotheses.
520 $a The results revealed that the main effect of scarcity on smartphone shoppers' impulsive purchase intention is significant. However, only quantity and vague scarcity messages were found to have a statistically significant positive impact compared to the non-scarcity message. In addition, the effect of scarcity messages on smartphone shoppers' impulsive purchase intention is moderated by product knowledge, but not by product involvement. In other words, the scarcity messages positively affect smartphone shoppers' impulsive purchase intention more for less knowledgeable consumers than for more knowledgeable consumers. This study contributes to the digital marketing and M-commerce literature by empirically examining the effect of scarcity tactics on mobile impulsive purchasing intention. The managerial implications, limitations and future research are presented at the end of this dissertation.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Trident University International. $b Business Administration. $3 1181130
773 0 $t Dissertation Abstracts International $g 79-03A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10684134 $z click for full text (PQDT)