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Now You're Playing Power : = Nintent...

ProQuest Information and Learning Co.

Now You're Playing Power : = Nintento and the Commodification of Nostalgia.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Now You're Playing Power :/
Reminder of title:	Nintento and the Commodification of Nostalgia.
Author:	Cuff, Steven.
Description:	1 online resource (83 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369862874

Now You're Playing Power : = Nintento and the Commodification of Nostalgia.
Cuff, Steven.

Now You're Playing Power :Nintento and the Commodification of Nostalgia. - 1 online resource (83 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--The University of Wisconsin - Milwaukee, 2017.

Includes bibliographical references

This thesis explores Nintendo's past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company's brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo frequently places their heritage front and center and creates tightly controlled spaces to guide fan discourse and continue to shape the Nintendo legacy on their terms.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369862874Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Now You're Playing Power : = Nintento and the Commodification of Nostalgia.
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020 $a 9781369862874
035 $a (MiAaPQ)AAI10255506
035 $a (MiAaPQ)uwm:11670
035 $a AAI10255506
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Cuff, Steven. $3 1187154
245 1 0 $a Now You're Playing Power : $b Nintento and the Commodification of Nostalgia.
264 0 $c 2017
300 $a 1 online resource (83 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Michael Z. Newman.
502 $a Thesis (M.A.)--The University of Wisconsin - Milwaukee, 2017.
504 $a Includes bibliographical references
520 $a This thesis explores Nintendo's past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company's brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo frequently places their heritage front and center and creates tightly controlled spaces to guide fan discourse and continue to shape the Nintendo legacy on their terms.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Multimedia communications. $3 655342
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0558
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Wisconsin - Milwaukee. $b Media Studies. $3 1187155
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10255506 $z click for full text (PQDT)

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