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How Can American Museums Use WeChat ...

The University of the Arts.

How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?/
Author:	Deng, Huan Amelia.
Description:	1 online resource (136 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Museum studies. -
Online resource:	click for full text (PQDT)
ISBN:	9780355858785

How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?
Deng, Huan Amelia.

How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences? - 1 online resource (136 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--The University of the Arts, 2018.

Includes bibliographical references

As the Chinese visitors to the United States of America increase, American museums are trying to reach out to more Chinese audiences. Since American social media and Internet-related services are blocked in China by an official government administered fire wall, American museums need other social media platforms to inform their potential Chinese visitors. The thesis researcher believes that WeChat, one of the most popular social media platforms in China, may be a good tool to reach a Chinese audience. To prove this, this thesis proposes directing a front-end survey to the Chinese to study Chinese people's utilization of WeChat. Based on the collected data, the thesis writer's original hypothesis that WeChat, an online platform easily available and extremely popular in China is the best tool for all American museums seeking to reach a Chinese audience has been confirmed in myriad ways.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355858785Subjects--Topical Terms:

1179596
Museum studies.
Index Terms--Genre/Form:

554714
Electronic books.

How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?
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100 1 $a Deng, Huan Amelia. $3 1191890
245 1 0 $a How Can American Museums Use WeChat as a Tool to Reach Chinese Audiences?
264 0 $c 2018
300 $a 1 online resource (136 pages)
336 $a text $b txt $2 rdacontent
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338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Advisers: Helen M. Shannon; Virginia L. Bower.
502 $a Thesis (M.A.)--The University of the Arts, 2018.
504 $a Includes bibliographical references
520 $a As the Chinese visitors to the United States of America increase, American museums are trying to reach out to more Chinese audiences. Since American social media and Internet-related services are blocked in China by an official government administered fire wall, American museums need other social media platforms to inform their potential Chinese visitors. The thesis researcher believes that WeChat, one of the most popular social media platforms in China, may be a good tool to reach a Chinese audience. To prove this, this thesis proposes directing a front-end survey to the Chinese to study Chinese people's utilization of WeChat. Based on the collected data, the thesis writer's original hypothesis that WeChat, an online platform easily available and extremely popular in China is the best tool for all American museums seeking to reach a Chinese audience has been confirmed in myriad ways.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Museum studies. $3 1179596
650 4 $a Web studies. $3 1148502
650 4 $a Asian studies. $3 1179577
655 7 $a Electronic books. $2 local $3 554714
690 $a 0730
690 $a 0646
690 $a 0342
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of the Arts. $b Museum Education. $3 1191891
773 0 $t Masters Abstracts International $g 57-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10792852 $z click for full text (PQDT)

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