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Opera Marketing : = Rebranding the G...

American University.

Opera Marketing : = Rebranding the Genre.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Opera Marketing :/
Reminder of title:	Rebranding the Genre.
Author:	Richmond, Jessye.
Description:	1 online resource (83 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9780355912753

Opera Marketing : = Rebranding the Genre.
Richmond, Jessye.

Opera Marketing :Rebranding the Genre. - 1 online resource (83 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--American University, 2018.

Includes bibliographical references

This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogenous audiences. Surveys were conducted to determine public perceptions about the art form from both opera-goers and non-opera buyers and interviews with leaders within the field of opera marketing revealed current trends. The paper provides insights about changes within the field in recent years and offers suggestions for improvement based on the success of other opera companies and other artistic organizations.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355912753Subjects--Topical Terms:

1183332
Arts management.
Index Terms--Genre/Form:

554714
Electronic books.

Opera Marketing : = Rebranding the Genre.
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005 20181203094030.5
006 m o u
007 cr mn||||a|a||
008 190606s2018 xx obm 000 0 eng d
020 $a 9780355912753
035 $a (MiAaPQ)AAI10786455
035 $a (MiAaPQ)american:11260
035 $a AAI10786455
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Richmond, Jessye. $3 1195319
245 1 0 $a Opera Marketing : $b Rebranding the Genre.
264 0 $c 2018
300 $a 1 online resource (83 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Advisers: Ximena Varela; E. Andrew Taylor.
502 $a Thesis (M.A.)--American University, 2018.
504 $a Includes bibliographical references
520 $a This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogenous audiences. Surveys were conducted to determine public perceptions about the art form from both opera-goers and non-opera buyers and interviews with leaders within the field of opera marketing revealed current trends. The paper provides insights about changes within the field in recent years and offers suggestions for improvement based on the success of other opera companies and other artistic organizations.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Arts management. $3 1183332
650 4 $a Marketing. $3 557931
650 4 $a Performing arts. $3 556749
650 4 $a Music. $3 649088
650 4 $a Theater. $2 swd $3 836732
655 7 $a Electronic books. $2 local $3 554714
690 $a 0424
690 $a 0338
690 $a 0641
690 $a 0413
690 $a 0465
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a American University. $b Performing Arts. $3 1183331
773 0 $t Masters Abstracts International $g 57-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10786455 $z click for full text (PQDT)

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