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Soft power made in China = the dilemmas of online and offline media and transnational audiences /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Soft power made in China/ by Claire Seungeun Lee.
Reminder of title:	the dilemmas of online and offline media and transnational audiences /
Author:	Lee, Claire Seungeun.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xxi, 236 p. :ill. (some col.), digital ; : 22 cm.;
Contained By:	Springer eBooks
Subject:	Mass media - Political aspects - China. -
Subject:	China -
Online resource:	https://doi.org/10.1007/978-3-319-93115-9
ISBN:	9783319931159

Soft power made in China = the dilemmas of online and offline media and transnational audiences /
Lee, Claire Seungeun.

Soft power made in Chinathe dilemmas of online and offline media and transnational audiences /[electronic resource] :by Claire Seungeun Lee. - Cham :Springer International Publishing :2018. - xxi, 236 p. :ill. (some col.), digital ;22 cm.

1. Introduction -- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse -- 3. Foreign Markets and Professionals: The Gatekeepers -- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media -- 5. The Conversion Paradox in Quasi-Sinophone East Asia -- 6. The Limits of Outsourced Soft Power -- 7. Seeking Virtual Capital through Online Media in the Digital Age -- 8. Conclusions -- 9. Postscript: Envisioning the Future of China's Soft Power.

This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences' consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the "outsourced soft power." While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author's multi-site field research focused on television spheres, Soft Power Made in China argues that China's soft power paradox in South Korea and Japan--two quasi-Sinophone countries--is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

ISBN: 9783319931159

Standard No.: 10.1007/978-3-319-93115-9doiSubjects--Topical Terms:

808137
Mass media
--Political aspects--China.Subjects--Geographical Terms:

714969
China

LC Class. No.: P95.82.C6 / L44 2018

Dewey Class. No.: 302.230951

Soft power made in China = the dilemmas of online and offline media and transnational audiences /
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505 0 $a 1. Introduction -- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse -- 3. Foreign Markets and Professionals: The Gatekeepers -- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media -- 5. The Conversion Paradox in Quasi-Sinophone East Asia -- 6. The Limits of Outsourced Soft Power -- 7. Seeking Virtual Capital through Online Media in the Digital Age -- 8. Conclusions -- 9. Postscript: Envisioning the Future of China's Soft Power.
520 $a This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences' consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the "outsourced soft power." While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author's multi-site field research focused on television spheres, Soft Power Made in China argues that China's soft power paradox in South Korea and Japan--two quasi-Sinophone countries--is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.
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