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Descriptive data mining

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Descriptive data mining/ by David L. Olson, Georg Lauhoff.
Author:	Olson, David L.
other author:	Lauhoff, Georg.
Published:	Singapore :Springer Singapore : : 2019.,
Description:	xi, 130 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Data mining. -
Online resource:	https://doi.org/10.1007/978-981-13-7181-3
ISBN:	9789811371813

Descriptive data mining
Olson, David L.

Descriptive data mining[electronic resource] /by David L. Olson, Georg Lauhoff. - 2nd ed. - Singapore :Springer Singapore :2019. - xi, 130 p. :ill., digital ;24 cm. - Computational risk management,2191-1436. - Computational risk management..

This book provides an overview of data mining methods demonstrated by software. Knowledge management involves application of human knowledge (epistemology) with the technological advances of our current society (computer systems) and big data, both in terms of collecting data and in analyzing it. We see three types of analytic tools. Descriptive analytics focus on reports of what has happened. Predictive analytics extend statistical and/or artificial intelligence to provide forecasting capability. It also includes classification modeling. Diagnostic analytics can apply analysis to sensor input to direct control systems automatically. Prescriptive analytics applies quantitative models to optimize systems, or at least to identify improved systems. Data mining includes descriptive and predictive modeling. Operations research includes all three. This book focuses on descriptive analytics. The book seeks to provide simple explanations and demonstration of some descriptive tools. This second edition provides more examples of big data impact, updates the content on visualization, clarifies some points, and expands coverage of association rules and cluster analysis. Chapter 1 gives an overview in the context of knowledge management. Chapter 2 discusses some basic software support to data visualization. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool. Chapter 5 demonstrates association rule mining. Chapter 6 is a more in-depth coverage of cluster analysis. Chapter 7 discusses link analysis. Models are demonstrated using business related data. The style of the book is intended to be descriptive, seeking to explain how methods work, with some citations, but without deep scholarly reference. The data sets and software are all selected for widespread availability and access by any reader with computer links.

ISBN: 9789811371813

Standard No.: 10.1007/978-981-13-7181-3doiSubjects--Topical Terms:

528622
Data mining.

LC Class. No.: HD30.2 / .O476 2019

Dewey Class. No.: 006.312

Descriptive data mining
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