Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Customer relationship management = c...
~
Reinartz, Werner.
Customer relationship management = concept, strategy, and tools /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Customer relationship management/ by V. Kumar, Werner Reinartz.
Reminder of title:
concept, strategy, and tools /
Author:
Kumar, V.
other author:
Reinartz, Werner.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2012.,
Description:
xxxiii, 378 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Customer relations - Management. -
Online resource:
https://doi.org/10.1007/978-3-642-20110-3
ISBN:
9783642201103 (electronic bk.)
Customer relationship management = concept, strategy, and tools /
Kumar, V.
Customer relationship management
concept, strategy, and tools /[electronic resource] :by V. Kumar, Werner Reinartz. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2012. - xxxiii, 378 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..
Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B Scenarios -- 15 The Future of CRM -- Index.
ISBN: 9783642201103 (electronic bk.)Subjects--Topical Terms:
562873
Customer relations
--Management.
LC Class. No.: HF5415.5 / .K859 2012
Dewey Class. No.: 658.812
Customer relationship management = concept, strategy, and tools /
LDR
:01389nam a2200289 a 4500
001
951090
003
DE-He213
005
20121119150013.0
006
m d
007
cr nn 008maaau
008
200805s2012 gw s 0 eng d
020
$a
9783642201103 (electronic bk.)
020
$a
9783642201097 (paper)
035
$a
978-3-642-20110-3
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.5
$b
.K859 2012
082
0 4
$a
658.812
$2
23
090
$a
HF5415.5
$b
.K96 2012
100
1
$a
Kumar, V.
$3
676118
245
1 0
$a
Customer relationship management
$h
[electronic resource] :
$b
concept, strategy, and tools /
$c
by V. Kumar, Werner Reinartz.
250
$a
2nd ed.
260
$a
Berlin, Heidelberg :
$c
2012.
$b
Springer Berlin Heidelberg :
$b
Imprint: Springer,
300
$a
xxxiii, 378 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Springer texts in business and economics,
$x
2192-4333
505
0
$a
Preface -- 1 The Role of CRM -- 2 Relationship Marketing -- 3 Strategic CRM -- 4 Implementing the CM Strategy -- 5 CRM Metrics -- 6 Data Mining -- 7 Using Databases -- 8 Software Tools and Dashboards -- 9 Designing Loyalty Programs -- 10 Campaign Management -- 11 CRM and Multichannel Management -- 12 Customer Management in B2B -- 13 CRM and Consumer Behavior -- 14 Application of CRM in B2B and B2B Scenarios -- 15 The Future of CRM -- Index.
650
0
$a
Customer relations
$x
Management.
$3
562873
650
0
$a
Customer relations
$x
Management
$x
Data processing.
$3
783893
650
1 4
$a
Economics/Management Science.
$3
669170
650
2 4
$a
Marketing.
$3
557931
650
2 4
$a
Management/Business for Professionals.
$3
680857
700
1
$a
Reinartz, Werner.
$3
1240450
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
830
0
$a
Springer texts in business and economics.
$3
882433
856
4 0
$u
https://doi.org/10.1007/978-3-642-20110-3
950
$a
Business and Economics (Springer-11643)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login