國立虎尾科技大學 |

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic innovative marketing/ edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
Reminder of title:	4th IC-SIM, Mykonos, Greece 2015 /
other author:	Kavoura, Androniki.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxxvi, 764 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-33865-1
ISBN:	9783319338651

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /
Strategic innovative marketing4th IC-SIM, Mykonos, Greece 2015 /[electronic resource] :edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras. - Cham :Springer International Publishing :2017. - xxxvi, 764 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

ISBN: 9783319338651

Standard No.: 10.1007/978-3-319-33865-1doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.802

Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /
LDR:03005nam a2200337 a 4500 001 956093
003 DE-He213
005 20160926164025.0
006 m d
007 cr nn 008maaau
008 201117s2017 gw s 0 eng d
020 $a 9783319338651 $q (electronic bk.)
020 $a 9783319338637 $q (paper)
024 7 $a 10.1007/978-3-319-33865-1 $2 doi
035 $a 978-3-319-33865-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a COM039000 $2 bisacsh
082 0 4 $a 658.802 $2 23
090 $a HF5415.13 $b .I61 2015
111 2 $a Workshop on the Preservation of Stability under Discretization $d (2001 : $c Fort Collins, Colo.) $3 527686
245 1 0 $a Strategic innovative marketing $h [electronic resource] : $b 4th IC-SIM, Mykonos, Greece 2015 / $c edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
260 $a Cham : $c 2017. $b Springer International Publishing : $b Imprint: Springer,
300 $a xxxvi, 764 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
650 0 $a Marketing $v Case studies. $3 643761 $3 727751
650 0 $a Marketing $x Decision making $v Congresses. $3 1172738
650 0 $a Marketing $x Management $v Periodicals. $3 643803 $3 739582
650 0 $a Information technology. $3 559429
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a IT in Business. $3 1064965
650 2 4 $a Marketing. $3 557931
650 2 4 $a Information Systems Applications (incl. Internet) $3 815116
700 1 $a Kavoura, Androniki. $3 1172735
700 1 $a Sakas, Damianos P. $3 1172736
700 1 $a Tomaras, Petros. $3 1172737
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 1023507
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-33865-1
950 $a Business and Management (Springer-41169)