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SMEs in an era of globalization = international business and market strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	SMEs in an era of globalization/ by Ilan Bijaoui.
Reminder of title:	international business and market strategies /
Author:	Bijaoui, Ilan.
Published:	New York :Palgrave Macmillan US : : 2017.,
Description:	ix, 137 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Small business. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-56473-3
ISBN:	9781137564733

SMEs in an era of globalization = international business and market strategies /
Bijaoui, Ilan.

SMEs in an era of globalizationinternational business and market strategies /[electronic resource] :by Ilan Bijaoui. - New York :Palgrave Macmillan US :2017. - ix, 137 p. :ill., digital ;24 cm.

1. Global market and SMEs -- 2.Public Policy -- 3. SMEs and Globalization -- 4. Models for SMEs globalization.

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine innovative ways to navigate today's global landscape. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs. Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan)

ISBN: 9781137564733

Standard No.: 10.1057/978-1-137-56473-3doiSubjects--Topical Terms:

563581
Small business.

LC Class. No.: HD62.7 / .B4144 2017

Dewey Class. No.: 658.022

SMEs in an era of globalization = international business and market strategies /
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