國立虎尾科技大學 |

The satisfaction of change = how knowledge and innovation overcome loyalty in decision-making processes /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The satisfaction of change/ by Manlio Del Giudice, Maria Rosaria Della Peruta.
Reminder of title:	how knowledge and innovation overcome loyalty in decision-making processes /
Author:	Del Giudice, Manlio.
other author:	Della Peruta, Maria Rosaria.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xiii, 138 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Consumer satisfaction. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-41884-1
ISBN:	9783319418841

The satisfaction of change = how knowledge and innovation overcome loyalty in decision-making processes /
Del Giudice, Manlio.

The satisfaction of changehow knowledge and innovation overcome loyalty in decision-making processes /[electronic resource] :by Manlio Del Giudice, Maria Rosaria Della Peruta. - Cham :Springer International Publishing :2017. - xiii, 138 p. :ill., digital ;24 cm. - Palgrave studies in democracy, innovation, and entrepreneurship for growth. - Palgrave studies in democracy, innovation, and entrepreneurship for growth..

1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer retention in business-intensive markets -- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets -- 4. Managerial Implications of The Model and Final Insights.

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.

ISBN: 9783319418841

Standard No.: 10.1007/978-3-319-41884-1doiSubjects--Topical Terms:

562610
Consumer satisfaction.

LC Class. No.: HF5415.335 / .D45 2017

Dewey Class. No.: 658.812

The satisfaction of change = how knowledge and innovation overcome loyalty in decision-making processes /
LDR:02576nam a2200325 a 4500 001 957032
003 DE-He213
005 20161105141322.0
006 m d
007 cr nn 008maaau
008 201118s2017 gw s 0 eng d
020 $a 9783319418841 $q (electronic bk.)
020 $a 9783319418834 $q (paper)
024 7 $a 10.1007/978-3-319-41884-1 $2 doi
035 $a 978-3-319-41884-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.335 $b .D45 2017
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
082 0 4 $a 658.812 $2 23
090 $a HF5415.335 $b .D352 2017
100 1 $a Del Giudice, Manlio. $3 783576
245 1 4 $a The satisfaction of change $h [electronic resource] : $b how knowledge and innovation overcome loyalty in decision-making processes / $c by Manlio Del Giudice, Maria Rosaria Della Peruta.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2017.
300 $a xiii, 138 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in democracy, innovation, and entrepreneurship for growth
505 0 $a 1. Definition and evolution of the variables in the model in marketing studies and research -- 2. A model of customer retention in business-intensive markets -- 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets -- 4. Managerial Implications of The Model and Final Insights.
520 $a This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
650 0 $a Consumer satisfaction. $3 562610
650 0 $a Customer loyalty. $3 793216
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Customer Relationship Management. $3 995421
650 2 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a Economic History. $3 1105079
700 1 $a Della Peruta, Maria Rosaria. $3 889290
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Palgrave studies in democracy, innovation, and entrepreneurship for growth. $3 1139547
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-41884-1
950 $a Business and Management (Springer-41169)