國立虎尾科技大學 |

Adoption of Innovation = Balancing Internal and External Stakeholders in the Marketing of Innovation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Adoption of Innovation/ edited by Alexander Brem, Éric Viardot.
Reminder of title:	Balancing Internal and External Stakeholders in the Marketing of Innovation /
other author:	Brem, Alexander.
Description:	VI, 230 p. 35 illus., 20 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-14523-5
ISBN:	9783319145235

Adoption of Innovation = Balancing Internal and External Stakeholders in the Marketing of Innovation /
Adoption of InnovationBalancing Internal and External Stakeholders in the Marketing of Innovation /[electronic resource] :edited by Alexander Brem, Éric Viardot. - 1st ed. 2015. - VI, 230 p. 35 illus., 20 illus. in color.online resource.

Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

ISBN: 9783319145235

Standard No.: 10.1007/978-3-319-14523-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Adoption of Innovation = Balancing Internal and External Stakeholders in the Marketing of Innovation /
LDR:03352nam a22004095i 4500 001 960177
003 DE-He213
005 20200919134221.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319145235 $9 978-3-319-14523-5
024 7 $a 10.1007/978-3-319-14523-5 $2 doi
035 $a 978-3-319-14523-5
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Adoption of Innovation $h [electronic resource] : $b Balancing Internal and External Stakeholders in the Marketing of Innovation / $c edited by Alexander Brem, Éric Viardot.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a VI, 230 p. 35 illus., 20 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.
520 $a This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
650 0 $a Marketing. $3 557931
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 0 $a Leadership. $3 562584
650 2 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a Business Strategy/Leadership. $3 796119
700 1 $a Brem, Alexander. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 682535
700 1 $a Viardot, Éric. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1253931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319145242
776 0 8 $i Printed edition: $z 9783319145228
776 0 8 $i Printed edition: $z 9783319343877
856 4 0 $u https://doi.org/10.1007/978-3-319-14523-5
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)