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Driving Demand = Transforming B2B Ma...
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SpringerLink (Online service)
Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Driving Demand/ by Carlos Hidalgo.
Reminder of title:
Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
Author:
Hidalgo, Carlos.
Description:
XVI, 204 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Management. -
Online resource:
https://doi.org/10.1057/9781137526809
ISBN:
9781137526809
Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
Hidalgo, Carlos.
Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer /[electronic resource] :by Carlos Hidalgo. - 1st ed. 2015. - XVI, 204 p.online resource.
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
ISBN: 9781137526809
Standard No.: 10.1057/9781137526809doiSubjects--Topical Terms:
558618
Management.
LC Class. No.: HD28-70
Dewey Class. No.: 658
Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
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