Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Proceedings of the 1998 Multicultura...
~
Oumlil, A. Ben.
Proceedings of the 1998 Multicultural Marketing Conference
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Proceedings of the 1998 Multicultural Marketing Conference/ edited by Jean-Charles Chebat, A. Ben Oumlil.
other author:
Chebat, Jean-Charles.
Description:
XXIX, 538 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Marketing. -
Online resource:
https://doi.org/10.1007/978-3-319-17383-2
ISBN:
9783319173832
Proceedings of the 1998 Multicultural Marketing Conference
Proceedings of the 1998 Multicultural Marketing Conference
[electronic resource] /edited by Jean-Charles Chebat, A. Ben Oumlil. - 1st ed. 2015. - XXIX, 538 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.
Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
ISBN: 9783319173832
Standard No.: 10.1007/978-3-319-17383-2doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Proceedings of the 1998 Multicultural Marketing Conference
LDR
:04337nam a22004215i 4500
001
963434
003
DE-He213
005
20200919154952.0
007
cr nn 008mamaa
008
201211s2015 gw | s |||| 0|eng d
020
$a
9783319173832
$9
978-3-319-17383-2
024
7
$a
10.1007/978-3-319-17383-2
$2
doi
035
$a
978-3-319-17383-2
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
245
1 0
$a
Proceedings of the 1998 Multicultural Marketing Conference
$h
[electronic resource] /
$c
edited by Jean-Charles Chebat, A. Ben Oumlil.
250
$a
1st ed. 2015.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2015.
300
$a
XXIX, 538 p.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
$x
2363-6165
505
0
$a
Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
520
$a
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650
0
$a
Marketing.
$3
557931
650
0
$a
Leadership.
$3
562584
650
0
$a
Sales management.
$3
562612
650
2 4
$a
Business Strategy/Leadership.
$3
796119
650
2 4
$a
Sales/Distribution.
$3
1102104
700
1
$a
Chebat, Jean-Charles.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1258426
700
1
$a
Oumlil, A. Ben.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1258427
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783319173849
776
0 8
$i
Printed edition:
$z
9783319173825
776
0 8
$i
Printed edition:
$z
9783319369426
830
0
$a
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
$x
2363-6165
$3
1254321
856
4 0
$u
https://doi.org/10.1007/978-3-319-17383-2
912
$a
ZDB-2-SBE
912
$a
ZDB-2-SXBM
950
$a
Business and Economics (SpringerNature-11643)
950
$a
Business and Management (R0) (SpringerNature-43719)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login