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India Reloaded = Inside India’s Resu...
~
Sinha, D.
India Reloaded = Inside India’s Resurgent Consumer Market /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
India Reloaded/ by D. Sinha.
Reminder of title:
Inside India’s Resurgent Consumer Market /
Author:
Sinha, D.
Description:
XIV, 184 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
International business enterprises. -
Online resource:
https://doi.org/10.1057/9781137367105
ISBN:
9781137367105
India Reloaded = Inside India’s Resurgent Consumer Market /
Sinha, D.
India Reloaded
Inside India’s Resurgent Consumer Market /[electronic resource] :by D. Sinha. - 1st ed. 2015. - XIV, 184 p.online resource.
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
ISBN: 9781137367105
Standard No.: 10.1057/9781137367105doiSubjects--Topical Terms:
557082
International business enterprises.
LC Class. No.: HD62.4-62.45
Dewey Class. No.: 658.049
India Reloaded = Inside India’s Resurgent Consumer Market /
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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
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