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Consumer Brand Relationships = Meani...
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SpringerLink (Online service)
Consumer Brand Relationships = Meaning, Measuring, Managing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer Brand Relationships/ edited by M. Fetscherin, T. Heilmann.
Reminder of title:
Meaning, Measuring, Managing /
other author:
Fetscherin, M.
Description:
XXIV, 297 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
International business enterprises. -
Online resource:
https://doi.org/10.1057/9781137427120
ISBN:
9781137427120
Consumer Brand Relationships = Meaning, Measuring, Managing /
Consumer Brand Relationships
Meaning, Measuring, Managing /[electronic resource] :edited by M. Fetscherin, T. Heilmann. - 1st ed. 2015. - XXIV, 297 p.online resource.
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
ISBN: 9781137427120
Standard No.: 10.1057/9781137427120doiSubjects--Topical Terms:
557082
International business enterprises.
LC Class. No.: HD62.4-62.45
Dewey Class. No.: 658.049
Consumer Brand Relationships = Meaning, Measuring, Managing /
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