國立虎尾科技大學 |

Customer Co-Design = A Study in the Mass Customization Industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer Co-Design/ by Stefan R. Thallmaier.
Reminder of title:	A Study in the Mass Customization Industry /
Author:	Thallmaier, Stefan R.
Description:	XXI, 218 p. 29 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Management. -
Online resource:	https://doi.org/10.1007/978-3-658-07526-2
ISBN:	9783658075262

Customer Co-Design = A Study in the Mass Customization Industry /
Thallmaier, Stefan R.

Customer Co-DesignA Study in the Mass Customization Industry /[electronic resource] :by Stefan R. Thallmaier. - 1st ed. 2015. - XXI, 218 p. 29 illus.online resource. - Markt- und Unternehmensentwicklung Markets and Organisations. - Markt- und Unternehmensentwicklung Markets and Organisations.

Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

ISBN: 9783658075262

Standard No.: 10.1007/978-3-658-07526-2doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

Customer Co-Design = A Study in the Mass Customization Industry /
LDR:03090nam a22004095i 4500 001 966902
003 DE-He213
005 20200920085705.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783658075262 $9 978-3-658-07526-2
024 7 $a 10.1007/978-3-658-07526-2 $2 doi
035 $a 978-3-658-07526-2
050 4 $a HD28-70
072 7 $a KJMV6 $2 bicssc
072 7 $a BUS087000 $2 bisacsh
072 7 $a KJMV6 $2 thema
072 7 $a PDG $2 thema
082 0 4 $a 658.514 $2 23
100 1 $a Thallmaier, Stefan R. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1063161
245 1 0 $a Customer Co-Design $h [electronic resource] : $b A Study in the Mass Customization Industry / $c by Stefan R. Thallmaier.
250 $a 1st ed. 2015.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a XXI, 218 p. 29 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Markt- und Unternehmensentwicklung Markets and Organisations
505 0 $a Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.
520 $a Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Sales management. $3 562612
650 1 4 $a Innovation/Technology Management. $3 786196
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a Sales/Distribution. $3 1102104
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658075279
776 0 8 $i Printed edition: $z 9783658075255
830 0 $a Markt- und Unternehmensentwicklung Markets and Organisations $3 1261567
856 4 0 $u https://doi.org/10.1007/978-3-658-07526-2
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)