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Management of Innovation and Product Development = Integrating Business and Technological Perspectives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Management of Innovation and Product Development/ by Marco Cantamessa, Francesca Montagna.
Reminder of title:	Integrating Business and Technological Perspectives /
Author:	Cantamessa, Marco.
other author:	Montagna, Francesca.
Description:	XVI, 377 p. 140 illus., 113 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Engineering design. -
Online resource:	https://doi.org/10.1007/978-1-4471-6723-5
ISBN:	9781447167235

Management of Innovation and Product Development = Integrating Business and Technological Perspectives /
Cantamessa, Marco.

Management of Innovation and Product DevelopmentIntegrating Business and Technological Perspectives /[electronic resource] :by Marco Cantamessa, Francesca Montagna. - 1st ed. 2016. - XVI, 377 p. 140 illus., 113 illus. in color.online resource.

1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.

Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.

ISBN: 9781447167235

Standard No.: 10.1007/978-1-4471-6723-5doiSubjects--Topical Terms:

560518
Engineering design.

LC Class. No.: TA174

Dewey Class. No.: 620.0042

Management of Innovation and Product Development = Integrating Business and Technological Perspectives /
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