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Strategy is Digital = How Companies ...
~
Garcia-Milà, Pau.
Strategy is Digital = How Companies Can Use Big Data in the Value Chain /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategy is Digital/ by Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero.
Reminder of title:
How Companies Can Use Big Data in the Value Chain /
Author:
Cordon, Carlos.
other author:
Garcia-Milà, Pau.
Description:
IX, 144 p. 48 illus., 30 illus. in color.online resource. :
Contained By:
Springer Nature eBook
Subject:
Leadership. -
Online resource:
https://doi.org/10.1007/978-3-319-31132-6
ISBN:
9783319311326
Strategy is Digital = How Companies Can Use Big Data in the Value Chain /
Cordon, Carlos.
Strategy is Digital
How Companies Can Use Big Data in the Value Chain /[electronic resource] :by Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero. - 1st ed. 2016. - IX, 144 p. 48 illus., 30 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.
Introduction -- From Digital Strategy to Strategy is Digital -- Serialization in the Pharmaceutical Industry -- The Omnichain -- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Business Models: Rocket Science -- Conclusions. .
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
ISBN: 9783319311326
Standard No.: 10.1007/978-3-319-31132-6doiSubjects--Topical Terms:
562584
Leadership.
LC Class. No.: HD28-70
Dewey Class. No.: 658.4092
Strategy is Digital = How Companies Can Use Big Data in the Value Chain /
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Introduction -- From Digital Strategy to Strategy is Digital -- Serialization in the Pharmaceutical Industry -- The Omnichain -- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Business Models: Rocket Science -- Conclusions. .
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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
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