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The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Reputable Firm/ by Pekka Aula, Jouni Heinonen.
Reminder of title:	How Digitalization of Communication Is Revolutionizing Reputation Management /
Author:	Aula, Pekka.
other author:	Heinonen, Jouni.
Description:	XII, 214 p. 26 illus., 6 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Leadership. -
Online resource:	https://doi.org/10.1007/978-3-319-22008-6
ISBN:	9783319220086

The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
Aula, Pekka.

The Reputable FirmHow Digitalization of Communication Is Revolutionizing Reputation Management /[electronic resource] :by Pekka Aula, Jouni Heinonen. - 1st ed. 2016. - XII, 214 p. 26 illus., 6 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.

ISBN: 9783319220086

Standard No.: 10.1007/978-3-319-22008-6doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

The Reputable Firm = How Digitalization of Communication Is Revolutionizing Reputation Management /
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