國立虎尾科技大學 |

International Retailers’ Performance in Host Countries = The Roles of Strategies, Consumer Perceptions and the Local Environment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International Retailers’ Performance in Host Countries/ by Lukas Morbe.
Reminder of title:	The Roles of Strategies, Consumer Perceptions and the Local Environment /
Author:	Morbe, Lukas.
Description:	XXI, 165 p. 11 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1007/978-3-658-22069-3
ISBN:	9783658220693

International Retailers’ Performance in Host Countries = The Roles of Strategies, Consumer Perceptions and the Local Environment /
Morbe, Lukas.

International Retailers’ Performance in Host CountriesThe Roles of Strategies, Consumer Perceptions and the Local Environment /[electronic resource] :by Lukas Morbe. - 1st ed. 2018. - XXI, 165 p. 11 illus.online resource. - Handel und Internationales Marketing Retailing and International Marketing,2626-3327. - Handel und Internationales Marketing Retailing and International Marketing,.

International Strategy’s Effects on Retailers’ Local Implementation and Performance -- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats -- Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach.

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. Contents International Strategy’s Effects on Retailers’ Local Implementation and Performance An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach Target Groups Researchers and students of business administration with majors in international management in general and retail management or retailers’ internationalization in particular Executives, managers, and experts in the fields of management and international expansion of retail firms About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

ISBN: 9783658220693

Standard No.: 10.1007/978-3-658-22069-3doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

International Retailers’ Performance in Host Countries = The Roles of Strategies, Consumer Perceptions and the Local Environment /
LDR:03320nam a22003975i 4500 001 992867
003 DE-He213
005 20200704040643.0
007 cr nn 008mamaa
008 201225s2018 gw | s |||| 0|eng d
020 $a 9783658220693 $9 978-3-658-22069-3
024 7 $a 10.1007/978-3-658-22069-3 $2 doi
035 $a 978-3-658-22069-3
050 4 $a HD62.4-62.45
072 7 $a KJ $2 bicssc
072 7 $a BUS035000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.049 $2 23
100 1 $a Morbe, Lukas. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1203478
245 1 0 $a International Retailers’ Performance in Host Countries $h [electronic resource] : $b The Roles of Strategies, Consumer Perceptions and the Local Environment / $c by Lukas Morbe.
250 $a 1st ed. 2018.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2018.
300 $a XXI, 165 p. 11 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Handel und Internationales Marketing Retailing and International Marketing, $x 2626-3327
505 0 $a International Strategy’s Effects on Retailers’ Local Implementation and Performance -- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats -- Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach.
520 $a Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. Contents International Strategy’s Effects on Retailers’ Local Implementation and Performance An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach Target Groups Researchers and students of business administration with majors in international management in general and retail management or retailers’ internationalization in particular Executives, managers, and experts in the fields of management and international expansion of retail firms About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
650 0 $a International business enterprises. $3 557082
650 0 $a Leadership. $3 562584
650 0 $a Marketing. $3 557931
650 1 4 $a International Business. $3 1102083
650 2 4 $a Business Strategy/Leadership. $3 796119
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658220686
776 0 8 $i Printed edition: $z 9783658220709
830 0 $a Handel und Internationales Marketing Retailing and International Marketing, $x 2626-3327 $3 1263751
856 4 0 $u https://doi.org/10.1007/978-3-658-22069-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)