國立虎尾科技大學 |

Made for China = Success Strategies From China’s Business Icons /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Made for China/ by Christian Nothhaft.
Reminder of title:	Success Strategies From China’s Business Icons /
Author:	Nothhaft, Christian.
Description:	XIII, 285 p. 72 illus., 70 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Business. -
Online resource:	https://doi.org/10.1007/978-3-319-61584-4
ISBN:	9783319615844

Made for China = Success Strategies From China’s Business Icons /
Nothhaft, Christian.

Made for ChinaSuccess Strategies From China’s Business Icons /[electronic resource] :by Christian Nothhaft. - 1st ed. 2018. - XIII, 285 p. 72 illus., 70 illus. in color.online resource.

China's Customers and How to Lead the Trend With Them -- The Face - Accelerating Customer Individuality -- The Family - Enhancing Quality of Life -- The Food - Aspiring to a Healthy and Fashionable Diet -- Fun, Entertainment and Leisure -- Made for China - The Future.

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.

ISBN: 9783319615844

Standard No.: 10.1007/978-3-319-61584-4doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

Made for China = Success Strategies From China’s Business Icons /
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