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Childhood and Markets = Infants, Parents and the Business of Child Caring /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Childhood and Markets / by Lydia Martens.
Reminder of title:	Infants, Parents and the Business of Child Caring /
Author:	Martens, Lydia.
Description:	XV, 277 p. 5 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Childhood. -
Online resource:	https://doi.org/10.1057/978-1-137-31503-8
ISBN:	9781137315038

Childhood and Markets = Infants, Parents and the Business of Child Caring /
Martens, Lydia.

Childhood and Markets Infants, Parents and the Business of Child Caring /[electronic resource] :by Lydia Martens. - 1st ed. 2018. - XV, 277 p. 5 illus., 1 illus. in color.online resource. - Studies in Childhood and Youth. - Studies in Childhood and Youth.

1. Introduction. 2- Researching Children, Childhood, and Consumer Culture -- 3. Child Caring and Market Interactions -- 4. The Business of Child Caring -- 5. Loving: Emotional Movements -- 6. Protecting: Assembling Infant Embodied Vulnerability -- 7. Purifying: Embodied Cleanliness and Natural Products -- 8. Marketised Pedagogy and the Moralities of Child Caring -- 9. Child Caring Moralities and Market Organisation -- 10. Conclusion. .

This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

ISBN: 9781137315038

Standard No.: 10.1057/978-1-137-31503-8doiSubjects--Topical Terms:

1253873
Childhood.

LC Class. No.: HM721-726

Dewey Class. No.: 305.23

Childhood and Markets = Infants, Parents and the Business of Child Caring /
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505 0 $a 1. Introduction. 2- Researching Children, Childhood, and Consumer Culture -- 3. Child Caring and Market Interactions -- 4. The Business of Child Caring -- 5. Loving: Emotional Movements -- 6. Protecting: Assembling Infant Embodied Vulnerability -- 7. Purifying: Embodied Cleanliness and Natural Products -- 8. Marketised Pedagogy and the Moralities of Child Caring -- 9. Child Caring Moralities and Market Organisation -- 10. Conclusion. .
520 $a This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
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