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Marketing management : an Asian pers...

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Kotler, Philip

Marketing management : an Asian perspective

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an Asian perspective
其他作者:	KotlerPhilip,
合作者:	Prentice-Hall, inc
出版地:	Singapore
出版者:	Prentice Hall;
出版年:	1999
版本:	2nd ed
面頁冊數:	xvi, 904 pill. (some col.), ports : 24 cm;
標題:	Marketing - Management -
標題:	Marketing - Management - Asia -
ISBN:	0130109800
內容註:	Assessing marketing's critical role in organizational performance

Marketing management : an Asian perspective
Marketing management : an Asian perspective / Philip Kotler ... [et al.] - 2nd ed. - Singapore : Prentice Hall, 1999. - xvi, 904 p ; ill. (some col.), ports ; 24 cm.
Assessing marketing's critical role in organizational performance.
Includes bibliographical references and indexes.
ISBN 0130109800
MarketingMarketing -- Management -- Management -- Asia

Kotler, Philip

Marketing management : an Asian perspective
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E023297

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658.8 K87 1999

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