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陳品任

Overview

Works:	1 works in 1 publications in 1 languages

Titles

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / by: 陳品任 (Language materials, printed)

Subjects

Adaptability. Brand Equity. Crossover. Cultural Creative Product. Product Involvement. Purchase Intention. Qualia. 品牌權益. 感質力. 文化創意商品. 產品涉入程度. 購買意願. 跨界聯名. 適配度.

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