國立虎尾科技大學 |

登入

回首頁

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購...

陳品任

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = / 陳品任撰.
其他題名:	The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
其他題名:	The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention.
作者:	陳品任
出版者:	雲林縣 : 國立虎尾科技大學 , : 民104.06.,
面頁冊數:	[8], 90面 : 圖, 表 ; : 30公分.;
附註:	指導教授：徐怡.
標題:	跨界聯名. -
電子資源:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-0807201519391000

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
陳品任

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention.陳品任撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民104.06. - [8], 90面 : 圖, 表 ; 30公分.

指導教授：徐怡.

含參考書目.Subjects--Topical Terms:

1047258
跨界聯名.

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention /
LDR:01047nam a2200181 i 450 001 822877
008 151007s2015 ch ak erm 000 0 chi d
040 $a NFU $b chi $c NFU $e CCR
041 0 # $a chi $b chi $b eng
084 $a 008.156M $b 7562 104 $2 ncsclt
100 1 $a 陳品任 $q (Pin-Ren Chen) $3 1044864
245 1 0 $a 臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = $b The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / $c 陳品任撰.
246 3 1 $a The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention.
250 $a 初版.
260 # $a 雲林縣 : $b 國立虎尾科技大學 , $c 民104.06.
300 $a [8], 90面 : $b 圖, 表 ; $c 30公分.
500 $a 指導教授：徐怡.
500 $a 碩士論文--國立虎尾科技大學經營管理研究所.
504 $a 含參考書目.
650 # 4 $a 跨界聯名. $3 1047258
650 # 4 $a 文化創意商品. $3 1047257
650 # 4 $a 感質力. $3 1047256
650 # 4 $a 品牌權益. $3 1045501
650 # 4 $a 適配度. $3 1047255
650 # 4 $a 產品涉入程度. $3 1047254
650 # 4 $a 購買意願. $3 996398
650 # 4 $a Crossover. $3 1047253
650 # 4 $a Cultural Creative Product. $3 1047252
650 # 4 $a Qualia. $3 574267
650 # 4 $a Brand Equity. $3 1045498
650 # 4 $a Adaptability. $3 1047251
650 # 4 $a Product Involvement. $3 1047250
650 # 4 $a Purchase Intention. $3 1043126
856 4 # $u http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-0807201519391000