跨界聯名.

臺灣跨界聯名文化創意商品感質力、品牌權益、適配度及產品涉入程度對消費者購買意願之影響 = = The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention / by: (Language materials, printed)

文化創意商品.

感質力.

Crossover.

跨界聯名.

產品涉入程度.

Adaptability.

適配度.

購買意願.

Purchase Intention.

品牌權益.

Cultural Creative Product.

Product Involvement.

Brand Equity.

Qualia.