Siegert, Gabriele.

概要

作品:	2 作品在 1 項出版品 1 種語言

書目資訊

Handbuch Werbeforschung by: SpringerLink (Online service); Siegert, Gabriele.; Weber, Patrick.; Wirth, Werner.; Lischka, Juliane A. (書目-語言資料,印刷品) , [http://id.loc.gov/vocabulary/relators/edt]

Handbook of Media Branding by: Siegert, Gabriele.; SpringerLink (Online service); Förster, Kati.; Chan-Olmsted, Sylvia M.; Ots, Mart. (書目-語言資料,印刷品) , [http://id.loc.gov/vocabulary/relators/edt]

Medienökonomie = Eine problemorientierte Einführung / by: SpringerLink (Online service); Siegert, Gabriele.; von Rimscha, Bjørn. (書目-語言資料,印刷品) , [http://id.loc.gov/vocabulary/relators/aut]

Handbook of media branding by: Siegert, Gabriele.; SpringerLink (Online service) (書目-語言資料,印刷品)

主題

Media Management. Industrial management. Media Sociology. Communication. Political economy. Mass media Economics/Management Science. Mass media. Marketing. Journalism. Branding (Marketing) International Political Economy. Communication Studies.