Languages
Krey, Nina.
Overview
Works: | 1 works in 2 publications in 1 languages |
---|
Titles
Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
Rossi, Patricia.; Krey, Nina.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
by:
SpringerLink (Online service); Wu, Shuang.; Pantoja, Felipe.; Krey, Nina.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Workshop on the Preservation of Stability under Discretization ((2001 :); Bushardt, Christian.; SpringerLink (Online service); Obal, Michael W.
(Language materials, printed)
Boundary blurred = a seamless customer experience in virtual and real spaces : proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Rossi, Patricia.; Academy of Marketing Science Annual Conference ((2018 :); SpringerLink (Online service)
(Language materials, printed)
Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
by:
SpringerLink (Online service); Pantoja, Felipe.; Krey, Nina.; Wu, Shuang.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
by:
SpringerLink (Online service); Krey, Nina.; Rossi, Patricia.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
by:
SpringerLink (Online service); Bushardt, Christian.; Obal, Michael W.; Krey, Nina.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
by:
SpringerLink (Online service); Krey, Nina.; Rossi, Patricia.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Back to the Future: Using Marketing Basics to Provide Customer Value = Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
by:
Krey, Nina.; Rossi, Patricia.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Subjects
Industrial management.
Market research.
Business Strategy/Leadership.
Luxury.
Customer Relationship Management.
Internet marketing.
Globalization.
Market Research/Competitive Intelligence.
Marketing.
Marketing
Business and Management.
Management.
Leadership.
Big Data/Analytics.
Emerging Markets/Globalization.
Markets.
Innovation/Technology Management.
Customer relations—Management.
Social media
Motivation research (Marketing).
Consumer Behavior.
Online Marketing/Social Media.
Big data.
Sales/Distribution.
Sales management.
Luxury goods industry.