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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era/ edited by Michael W. Obal, Nina Krey, Christian Bushardt.
其他題名:	Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
其他作者:	Obal, Michael W.
面頁冊數:	XXV, 896 p. 11 illus., 5 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-11815-4
ISBN:	9783319118154

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement EraProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Michael W. Obal, Nina Krey, Christian Bushardt. - 1st ed. 2016. - XXV, 896 p. 11 illus., 5 illus. in color.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.

ISBN: 9783319118154

Standard No.: 10.1007/978-3-319-11815-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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