Marketing.
Overview
Works: | 1885 works in 367 publications in 367 languages |
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Titles
Muslim identities in contemporary televangelists' online discourse
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ChatGPT for marketing = learn practical applications of ChatGPT for marketing /
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Marketing and sales in the metaverse = understanding and profiting from the metaverse : an introduction for businesses /
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Contemporary marketing management for tourism and hospitality = how new tech and Gen Z drive sustainable business transformation /
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Humanism in marketing = responsible leadership and the human-to-human approach /
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Advances in data analytics for influencer marketing = an interdisciplinary approach /
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Scholarly publishing in the humanities, 2000-2024 = marketing and communications challenges and opportunities /
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Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing /
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Advances in advertising research XIV = harder, better, faster, stronger : advertising and communication between immediacy and sustainability /
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The Palgrave handbook of consumerism issues in the apparel industry
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Maladaptive consumer behavior = theory, research, and intervention /
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Organizational listening and response = attending to external stakeholders /
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The virtues of green marketing = a constructive take on corporate rhetoric /
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Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably /
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Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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Paradigm shift in business = critical appraisal of agile management practices /
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Buy me! = new ways to get customers to choose your products and ignore the rest /
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Always on = advertising, marketing, and media in an era of consumer control /
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Operators are standing by = use the power of infomercials and TV marketing to sell your products and keep customers calling /
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Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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The Korean wave in a post-pandemic world = BTS, Cosmax and Squid Game /
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Digital disruption and media transformation = how technological innovation shapes the future of communication /
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Research on Islamic business concepts = proceedings of the 13th Global Islamic Marketing Conference, October 2022 /
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Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
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Transmedia brand storytelling = immersive experiences from theory to practice /
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Customer centricity in new product development = radical customer orientation as the key to high-potential innovations /
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Recent advances in modeling and forecasting Kaiyu = tools for predicting and verifying the effects of urban revitalization policy /
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State of the art in partial least squares structural equation modeling (PLS-SEM) = methodological extensions and applications in the social sciences and beyond /
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Multisensory design of retail environments = vision, sound, and scent /
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Contemporary trends in marketing = problems, processes and prospects /
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Media economics in Austria = a comparison to germany on print, television, radio and the internet /
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Fashion communication in the digital age = proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 /
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Marketing communications and brand development in emerging economies.. Volume I,. Contemporary and future perspectives
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No forms, no spam, no cold calls : = the next generation of account-based sales and marketing /
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Marketing for sustainable development = rethinking consumption models /
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The strategic marketing of science, technology, and medical journals = a business history of a dynamic marketplace, 2000-2020 /
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Customer-centricity in organized retailing = a guide to the basis of winning strategies /
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Business opportunities and risks in China = strategies and recommendations from a European perspective /
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Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
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Inclusive marketing : = why representation matters to your customers and your brand /
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Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
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Agile marketing : = unlock adaptive and data-driven marketing for long-term success /
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The authority guide to writing & implementing a marketing plan = a step-by-step manual to make you a smarter marketer and maximise your business profits /
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Wert- und Interessenkonflikte in der strategischen Kommunikation = Kommunikationswissenschaftliche Analysen zu Organisationen im Spannungsfeld zwischen Gemeinwohl und Partikularinteressen /
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Strategische Philanthropie = Wie Sie mit Ihrem Engagement mehr Wirkung erzielen /
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Direktmarketing mit dem Telefon = Kompaktes Wissen für den erfolgreichen telefonischen Kundendialog /
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Das strukturierte Verkaufsgespräch = Die wichtigsten Werkzeuge für den Vertrieb und ihre Anwendung in der Praxis /
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Der Social-Media-Zyklus = Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen /
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Marketing Communications and Brand Development in Emerging Economies Volume I = Contemporary and Future Perspectives /
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Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung = Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests /
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Social Media Management = Using Social Media as a Business Instrument /
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Media and Change Management = Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility /
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Quick Guide Onlinefragebogen = Wie Sie Ihre Zielgruppe professionell im Web befragen /
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Events und Wege aus der Krise = "The New Normal" aus Sicht von Wissenschaft und Praxis /
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Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
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Shaping the Future of Your Business = How To Enable Your Organisation To Manage Market Changes and Crises /
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Trend Management = How to Effectively Use Trend-Knowledge in Your Company /
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Social Impact of Wine Marketing = The Challenge of Digital Technologies to Regulation /
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Leading Edge Technologies in Fashion Innovation = Product Design and Development Process from Materials to the End Products to Consumers /
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Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus = A Business Perspective of the Pandemic /
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Journalismus und Unternehmenskommunikation = Zwischen Konvergenz und Konkurrenz /
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Marketing in der Gesundheitswirtschaft = Eine praxisbezogene konzeptionelle Einordnung /
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H2H-Marketing – von Menschen für Menschen = Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung /
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The Right Sensory Mix = Decoding Customers’ Behavior and Preferences /
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Social Marketing = Verhaltensänderungen fürs Gemeinwohl - Eine anwendungsorientierte Einführung /
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Neuromarketing in Business = Identifying Implicit Purchase Drivers and Leveraging them for Sales /
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace = Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference /
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Green Marketing in Emerging Economies = A Communications Perspective /
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Integrated Marketing Communications = A Global Brand-Driven Approach /
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Praxisorientiertes Marketing = Grundlagen – Instrumente – Fallbeispiele /
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Marketing Communications in Emerging Economies, Volume II = Conceptual Issues and Empirical Evidence /
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Powerful Presentations = Selling Your Story on Stage or In The Boardroom /
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Mobile In-Store Analytics = Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel /
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Contextual Strategic Entrepreneurship = Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness /
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Marketing Analytics = Perspektiven – Technologien – Anwendungsfelder /
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Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /
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Marketing Tourist Destinations in Emerging Economies = Towards Competitive and Sustainable Emerging Tourist Destinations /
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Agrarkommunikation = Eine Einführung in Theorie, Konzeption und Umsetzung /
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Qualitative Markt- und Konsumforschung = Einführung und Praxis-Handbuch /
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Überzeugen im Business = Wie Sie ein erstes Nein in ein entschiedenes Ja verwandeln – 12 Praxistipps /
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Technology Application in Tourism in Asia = Innovations, Theories and Practices /
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Markentools I: Brand Canvas = Marken holistisch verstehen und managen mit dem B*canvas 2.0 /
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Implementierung von Geschäftsmodellinnovationen im Kontext der digitalen Servitisation im industriellen Maschinen- und Anlagenbau = Eine empirische Analyse von internen Fähigkeiten und Organisationsstrukturen im Transformationsprozess /
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Reengineering Corporate Communication = A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
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Handbuch Unternehmenskommunikation = Strategie – Management – Wertschöpfung /
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Werbewirkung und Controlling im Content-Marketing = Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen /
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Ideengeschichte der BWL II = Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management /
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Agile Marketing Strategies = New Approaches to Engaging Consumer Behavior /
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Starke Texte der Unternehmenskommunikation = Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media /
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Wirkstoff Werbetext = Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber /
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Nachhaltige MITO-Businessmodell-Transformation = Systematische Umsetzung mit dem MITO-Methoden-Tool /
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Social Media Analytics Strategy = Using Data to Optimize Business Performance /
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Top-Verkäufer - Die Kompetenzen der Besten = Der strategische Entwicklungsplan zum High-Performer /
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Smart Services = Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive /
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Digital Business in Africa = Social Media and Related Technologies /
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International Strategic Management of Brands and Online Firms = Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization /
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Non-Fungible Tokens (NFTs) = Examining the Impact on Consumers and Marketing Strategies /
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COVID-19 and the Evolving Business Environment in Asia = The Hidden Impact on the Economy, Business and Society /
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Smart Services = Band 2: Geschäftsmodelle – Erlösmodelle – Kooperationsmodelle /
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Digital Business kompakt = Grundlagen von Geschäftsmodellen und -prozessen in der Digitalen Wirtschaft mit über 70 Fallbeispielen /
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Celebrating the Past and Future of Marketing and Discovery with Social Impact = 2021 AMS Virtual Annual Conference and World Marketing Congress /
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Digital Business = Grundlagen von Geschäftsmodellen und -prozessen in der Digitalen Wirtschaft /
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Marketing in Culturally Distant Countries = Managing the 4Ps in Cross-Cultural Contexts /
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Strategic Islamic Marketing = A Roadmap for Engaging Muslim Consumers /
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The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
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Online Shopping Intentions = Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce /
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Kundenwertzentriertes Management = Value-to-Value – Pricing – Big Data – Controlling /
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Der moderne Kunde – das PHANTOM = Kunden auf der Flucht: Wie der Vertrieb auf ein radikal neues Kaufverhalten reagieren muss /
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Marketing = Eine Einführung in die marktorientierte Unternehmensführung /
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Beendigungsmanagement von Sponsoringbeziehungen = Konzeption und empirische Analyse eines Wirkungsmodells /
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Advances in Digital Marketing and eCommerce = Third International Conference, 2022 /
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Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /
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Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle /
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Marketing Communications and Brand Development in Emerging Markets Volume II = Insights for a Changing World /
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Business Advancement through Technology Volume I = Markets and Marketing in Transition /
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Business Advancement through Technology Volume II = The Changing Landscape of Industry and Employment /
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Anwendungsfelder und Herausforderungen der Künstlichen Intelligenz = Wie KI die Gesellschaft und Marketing beeinflusst /
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Online Fundraisers = Targeted Planning and Successful Implementation /
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Quick Guide Franchising = Wie Sie mit der Partnership for Profit ein solides Business aufbauen /
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Customer Experience Management in Business-to-Business-Märkten = Eine branchenübergreifende Untersuchung zu Konzeption, Messung und Wirkungen /
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Vertriebspraxis Mittelstand = Ein Grundlagenwerk für Strategie, Führung und Sales /
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Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing /
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Add-on-Preissysteme = Determinanten und Konsequenzen der Konsumentenwahrnehmung /
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Wie Patienten ticken? Wie Konsumenten handeln! = Strategische Überlegungen für eine wirkungsvolle Gesundheitskommunikation /
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Neue Herausforderungen im Employer Branding = Wie Digitalisierung und Homeoffice den Aufbau von Arbeitgebermarken verändert haben /
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Das Kommunikationskonzept = Einführung in die Entwicklung von Kommunikationskonzepten – In zehn Schritten zum Erfolg /
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Warum kaufen Kunden, was sie kaufen = So entsteht Shopper Motivation – Erkenntnisse der Neurowissenschaft für Marketing und Handel /
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Artificial Neural Networks and Structural Equation Modeling = Marketing and Consumer Research Applications /
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Basiswissen Allgemeine Betriebswirtschaftslehre = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /
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Das Anti-Greenwashing-Buch = Eine Schritt-für-Schritt-Anleitung für ehrliche Nachhaltigkeit in Unternehmen /
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Medienökonomie = Alles, was Sie über Print, Fernsehen, Radio und Internet wissen müssen /
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Agile Marketing Performance Management = 10 Success Factors for Maximizing Marketing ROI Dynamically /
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Artist Brand Management = Künstlermarkenaufbau durch Musiklabels im digitalen Wandel /
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Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /
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Integriertes Online- und Offline-Channel-Marketing = Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing /
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Digitalisierung und Hybrid Selling im B2B-Vertrieb = Kosten senken und Abschlussquoten steigern mit digitalen Kommunikationstools – Impulse zur Entscheidung und Umsetzung /
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Donald Trump and the Branding of the American Presidency = The President of Segments /
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
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Digitales Pricing = Strategische Preisbildung mit dem 3-Level-Ansatz – vom digitalen Geschäftsmodell bis zur Optimierung des Pricing-Prozesses /
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Design Thinking etablieren = So verankern Sie Design Thinking im Unternehmen – bewährtes Vorgehensmodell, Erfahrungen, Fallbeispiele /
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Economic Analysis of Housing Policy in Japan = Policy Concerning Housing Quality /
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Überzeugende Angebote als Wettbewerbsvorteil im B2B = In neun Schritten zu besseren Offerten, mehr Abschlüssen und höheren Margen /
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Wicked Problems = Herausforderungen für PR und Organisationskommunikation /
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Contemporary Retail Marketing in Emerging Economies = The Case of Ghana’s Supermarket Chains /
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Misleading Marketing Communication = Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour /
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Marketing to the Aging Population = Strategies and Tools for Companies in Various Industries /
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Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten /
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Public Sector Marketing Communications Volume I = Public Relations and Brand Communication Perspectives /
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Essays on congruence theory in marketing = Special focus on digital products and webstores /
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Public Relations and the Digital = Professional Discourse and Change /
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Multisensorisches Design von Verkaufsumgebungen = Sehen, Hören, Riechen /
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Marketing Effectiveness and Accountability in SMEs = A Multimethodological Approach /
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AI - The new intelligence in sales = Tools, applications and potentials of Artificial Intelligence /
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Erfolgreich im Pharma-Marketing = Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen /
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Pandemic, New Normal and Implications on Business = 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21) /
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Moderne Presse- und Öffentlichkeitsarbeit für KMU = Strategie, Umsetzung, Tools und Evaluation /
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Kollaborative Wertschöpfung mit strategischen Kunden = Instrumente und Best-Cases für nachhaltige Partnerschaften und überdurchschnittliches Wachstum /
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Social Media Monetization = Platforms, Strategic Models and Critical Success Factors /
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Analytics und Artificial Intelligence = Datenprojekte mehrwertorientiert, agil und nachhaltig planen und umsetzen /
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Candidate Experience auf Karriere-Webseiten der deutschen Bundesministerien = Eine Analyse unter Anwendung der CUBE-Formel nach Scholz /
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Employer Branding für KMUs = Wie Sie als Arbeitgeber zu einer attraktiven Marke werden /
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Grundlagen der Offpage-Optimierung = Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co /
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Grundlagen der Onpage-Optimierung = Wie Sie suchmaschinenoptimierte Webseiten erstellen – und auf den obersten Plätzen landen /
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Performance Excellence in Marketing, Sales and Pricing = Leveraging Change, Lean and Innovation Management /
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Das Fan-Prinzip = Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren /
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Vertriebs- und Geschäftsmodelle in der Logistikbranche = Wachstum sichern mit innovativen Strategien /
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Market Research with Panels = Types, Surveys, Analysis, and Applications /
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The New Frontiers of International Business = Development, Evolving Topics, and Implications for Practice /
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Quick Guide Recht im Influencer Marketing = Kompakte Einführung für Influencer, Unternehmen und Agenturen /
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Online Produkttests zur Generierung von Online Reviews = Eine Analyse der Effekte auf das Review Rating und die Review Qualität /
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The Strategy Planning Process = Strategic Analyses, Objectives, Options and Projects /
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Die Modebranche im Umbruch = Entwicklung des zukünftigen Einflusses von Digitalisierung und Nachhaltigkeit auf die Einkaufsprozesse /
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Festivalmanagement = Grundlagen der Produktion von Open-Air-Musikveranstaltungen /
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Quick Guide Online-Reputation in IPO-Prozessen = Wie Sie Ihren guten Ruf rund um den Börsengang sichern /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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Praxis-Guide für Nachhaltigkeit in der Eventbranche = Konzepte und Beispiele für Veranstaltungen mit ökologischer und ökonomischer Ausrichtung /
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The Post-Pandemic Business Playbook = Customer-Centric Solutions to Help Your Firm Grow /
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Smartphone Apps im Einzelhandel = Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen /
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Quick Guide Nachhaltige Business-Meetings und -Events = Wie Sie betriebliche Veranstaltungen erfolgreich und zukunftsorientiert organisieren /
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Marketing Intelligence Analyse im deutschen Kochboxen-Markt = Von der integrierten Markt- und Wettbewerbsanalyse zum Competitive-Intelligence-Produkt am Beispiel von Marley Spoon /
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Professionelle Compliance-Kommunikation = Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren /
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Motivationale Determinanten der Wertschöpfung durch Customer Engagement = Theoretische Konzeption und Analyse am Beispiel des Automobilhandels /
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Bewältigung des Privacy Paradoxons = Der Privacy Calculus im Kontext personalisierter Online-Kommunikation und die Rolle situativer Einflüsse /
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Corporate Social Responsibility and Employer Attractiveness = An International Perspective /
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Öffentliche Ausschreibungen gewinnen = So optimieren Sie Ihre Angebote im Umfeld öffentlicher Beschaffungsvorhaben /
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Applied Social Marketing and Quality of Life = Case Studies from an International Perspective /
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Strukturgleichungsmodellierung = Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS /
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Umsatz kommt von Umsetzen = Wie Sie Ihren Vorsprung im B2B-Vertrieb ausbauen und neun Kardinalfehler vermeiden /
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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
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Die Bedrohung der sozialen Identität von Konsumenten = Eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen /
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The Theory of the Marketing Firm = Responding to the Imperatives of Consumer-orientation /
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Erfolgsstrategien für Immobilienmakler = Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss /
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Digitales Management und Marketing = So nutzen Unternehmen die Marktchancen der Digitalisierung /
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Strategisches Vertriebsmanagement = Methoden für den systematischen B2B-Vertrieb im digitalen Zeitalter /
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R = A Workbook /
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Die KI-Entscheidung = Künstliche Intelligenz und was wir daraus machen /
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Marktsegmentierung für Industriegütermärkte = Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten /
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Marketing Communications in Emerging Economies, Volume I = Foundational and Contemporary Issues /
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Markenentwicklung und Markenführung für Gründer = Ein kompakter Leitfaden für den erfolgreichen Start im Markt /
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Political Marketing and Management in the 2020 New Zealand General Election
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Growth Hacking – konsequent umsetzen = Prozesse, Instrumente und Mindset für ein schnelles und nachhaltiges Wachstum – mit Roadmap und Checklisten /
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Business in Africa in the Era of Digital Technology = Essays in Honour of Professor William Darley /
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Social-Media-Kommunikation entlang der Customer Journey = Die Kommunikation durch den Einsatz einfacher, zielgenauer Kennzahlen erfolgsorientiert ausrichten /
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Smart Services Summit = Digital as an Enabler for Smart Service Business Development /
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Vom Exposé zum Bucherfolg = Schreib- und PR-Leitfaden für engagierte Autor*innen /
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Selbstmarketing für Wissenschaftler*innen = Methoden, Modelle und Instrumente /
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Die Wirkung von Beziehungen im Influencer Branding = Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments /
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Technology Application in the Tourism and Hospitality Industry of Bangladesh
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Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie = Integration von Marketing, Vertrieb und Produktmanagement /
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Guten Content schreiben = So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt /
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Berührende Online-Veranstaltungen = So gelingen digitale Events mit emotionaler Wirkung /
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E-Mail-Marketing kompakt = E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden /
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Marketingkommunikation mit Out-of-Home-Medien = Planung, Einsatz und Wirkung von Außen- und Verkehrsmittelwerbung /
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Agiles Marketing Performance Management = 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis /
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Marke und Gedächtnis = Effektives Branding mit Erkenntnissen aus der Neuroforschung /
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Firms in the Fashion Industry = Sustainability, Luxury and Communication in an International Context /
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Praxisleitfaden Customer Centricity = Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan /
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Bewerberkommunikation für Hochschulabsolventen der Generation Y = Erfolgreiches Recruiting im War for Talents: Status quo, Erwartungen und Perspektiven /
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Vermarktung smarter Solutions = Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext /
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Technischer Vertrieb = Eine praxisorientierte Einführung in das Business-to-Business-Marketing /
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eSport-Sponsoring = Erfolgsfaktoren – Herausforderungen – Potenziale /
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Generation Z Marketing and Management in Tourism and Hospitality = The Future of the Industry /
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Chinese Local New Luxury Brands in a Digitally Empowered Era = Cultivation, Transformation and Upgrading /
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Ökonomie der Werbung = Grundlagen – Wirkungsweise – Geschäftsmodelle /
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Design Thinking Research = Translation, Prototyping, and Measurement /
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Green Marketing and Management in Emerging Markets = The Crucial Role of People Management in Successful Implementation /
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Handbuch Marketing-Controlling = Grundlagen – Methoden – Umsetzung /
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Strategic Innovative Marketing and Tourism in the COVID-19 Era = 9th ICSIMAT Conference 2020 /
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Übertriebene Wertversprechen und Erwartungen im Startup-Crowdinvesting
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Markt und Marketing der Contemporary Art = Accrochages und Arrondiertes /
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The Future of Service Post-COVID-19 Pandemic, Volume 2 = Transformation of Services Marketing /
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Vertriebskennzahlen = Kennzahlen und Kennzahlensysteme für das Vertriebsmanagement /
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels = Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms /
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Influencer Marketing = Für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen /
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Praxisorientiertes Online-Marketing = Konzepte – Instrumente – Checklisten /
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E-Commerce Trends in China = Social Commerce, Live-Streaming oder New Retail /
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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations = A Structural Model of Leisure Visitors’ Destination Brand Associations /
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Praxishandbuch B2B-Marketing = Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 11 Fallstudien /
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KI – die neue Intelligenz im Vertrieb = Tools, Einsatzmöglichkeiten und Potenziale von Artificial Intelligence /
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The Feeling Economy = How Artificial Intelligence Is Creating the Era of Empathy /
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Sicher auftreten im Technischen Vertrieb = So überzeugen Sie Ihre Kunden /
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KI in Marketing & Sales – Erfolgsmodelle aus Forschung und Praxis = Konzepte und Instrumente zum erfolgreichen Einsatz künstlicher Intelligenz /
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Barrierefreie Events = Grundlagen und praktische Tipps zur Planung und Durchführung /
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Multisensorik im stationären Handel = Grundlagen und Praxis der kundenzentrierten Filialgestaltung /
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Leadership im Marketing = Sechs strategische Leitprinzipien als Erfolgstreiber für eine führende Markt- und Wettbewerbsposition /
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Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
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The Corporate Newsroom = Steering Companies Efficiently Through Communication /
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Smarte Events = Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren /
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Eventpsychologie = Veranstaltungen wirksam optimieren: Grundlagen, Konzepte, Praxisbeispiele /
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Google Data Studio for Beginners = Start Making Your Data Actionable /
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Social Media im kommunalen Sektor = Einsatzfelder, Herausforderungen, Entwicklungsperspektiven /
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Praxiswissen Online-Marketing = Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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Marketing & Innovation 2021 = Digitalität – die Vernetzung von digital und analog /
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Focus = How to Plan Strategy and Improve Execution to Achieve Growth /
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Kundendialog online und offline = Das große 1x1 der Kundenakquisition, Kundenbindung und Kundenrückgewinnung /
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Ehrliche Events = Weg vom Hype hin zum Menschen – warum wir Events neu denken müssen und was es bringt /
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Grundlagen empirischer Forschung = Zur Methodologie in der Betriebswirtschaftslehre /
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Kanzlei-Knigge = Taktvoll, sicher und gewandt im Umgang mit Partnern und Mandanten /
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Fashion Communication = Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 /
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Marketing Brands in Africa = Perspectives on the Evolution of Branding in an Emerging Market /
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Qualitätsmanagement für Non-Profit-Organisationen = Grundlagen – Planung – Umsetzung – Kontrolle /
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Situative Content-Marketing-Strategie = Erfolgsformel für B2B und B2C – Strategie, Umsetzung, Praxisbeispiele /
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Aktivierung im Sportsponsoring = Gestaltung strategischer Partnerschaften aus Sponsorenperspektive /
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Cause-Related Marketing = Case Studies From a Global Perspective /
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Motivationale Determinanten der Wertschöpfung durch Customer Engagement = Theoretische Konzeption und Analyse am Beispiel des Automobilhandels /
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Konsumentennutzen & Heterogenität = Empirische Untersuchungen auf der Ebene von Marke und Produkt /
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Der Forscher als Marke = Die einzigartige Forscherpersönlichkeit erkennen, positionieren und kommunizieren /
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Quick Guide Consent-Management = Einwilligungen marketingoptimiert und DSGVO-konform einholen, verwalten und dokumentieren /
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Personas entwickeln für Marketing, Vertrieb und Kommunikation = Grundlagen, Konzept und praktische Umsetzung /
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Technology Adoption in the Caribbean Tourism Industry = Analyzing Service Delivery in the Digital Age /
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Vertrieb trifft Hirnforschung = Mit intelligenter Gesprächsstrategie Kunden einfach kaufen lassen /
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Bewertungssysteme im E-Commerce = Mit authentischen Kundenbewertungen Reputation und Umsatz steigern /
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Advances in Advertising Research (Vol. XI) = Designing and Communicating Experience /
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Strategiewerkzeuge aus der Praxis = Analyse und Beurteilung der strategischen Ausgangslage /
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Drivers of User Engagement in Influencer Branding = An Empirical Analysis of Brand-Related User-Generated Content on Instagram /
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Markenerweiterungsstrategien professioneller Sportvereine im eSport = Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage /
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A Business History of the Bicycle Industry = Shaping Marketing Practices /
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Corporate Political Responsibility = How Businesses Can Strengthen Democracy for Mutual Benefit /
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The Art of Digital Marketing for Fashion and Luxury Brands = Marketspaces and Marketplaces /
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Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
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Crowd-Based Business Models = Using Collective Intelligence for Market Competitiveness /
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Der neue Corporate Influencer = Effizientes Social-Media-Marketing mit einem internen Content Creator /
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Green Marketing in Emerging Markets = Strategic and Operational Perspectives /
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Marketingkommunikation mit Corporate Architecture = Markenstärkung von Unternehmen durch wirkungsvolle Innen- und Außenarchitektur /
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Digitale Transformation im Vertrieb = So machen Sie aus einem Buzzword gelebte Vertriebspraxis - Eine Anleitung in 21 Schritten /
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Eurasian Business Perspectives = Proceedings of the 29th Eurasia Business and Economics Society Conference /
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COVID-19, Technology and Marketing = Moving Forward and the New Normal /
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Multivariate Analysemethoden = Eine anwendungsorientierte Einführung /
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Verbraucherwissenschaften = Rahmenbedingungen, Forschungsfelder und Institutionen /
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Sustainable Businesses in Developing Economies = Socio-Economic and Governance Perspectives /
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Digital Business and Electronic Commerce = Strategy, Business Models and Technology /
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Excel 2019 for Marketing Statistics = A Guide to Solving Practical Problems /
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Omni-Channel Retailing = An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments /
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Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel = Neun Schritte zu mehr Klarheit, Kreativität und Effektivität /
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Künstliche Intelligenz im Dienstleistungsmanagement = Band 2: Einsatzfelder – Akzeptanz – Kundeninteraktionen /
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Souverän auftreten in der Businesskommunikation = Erfolgsschlüssel für Verhandlungen, Präsentationen, Meetings und Gespräche /
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Green Marketing 4.0 = Ein Marketing-Guide für Green Davids und Greening Goliaths /
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The scale-up manual = handbook for innovators, entrepreneurs, teams and firms /
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The end of marketing : = humanizing your brand in the age of social media and AI /
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Nachhaltigkeit als Marken-Purpose = Mit der Relevanzmethode zu mehr Verantwortung im Marketing /
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Content Marketing – Ein Definitionsansatz = Rahmenbedingungen, relevante Akteure und Begriffsentwicklung /
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Das Drehbuch zum Drehbuch = Storytelling, Konzeption und Produktion für Werbefilme, Trailer, Imagefilme und Viral-Videos /
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Auftragskommunikation = Für Unternehmen und Institutionen sprechen /
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B2B - or not to be? = Der Weg zu Vertriebserfolg und profitablem Wachstum /
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Preiskommunikation = Strategische Herausforderungen und innovative Anwendungsfelder /
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Prosoziales Ausgabeverhalten und Spenderwohlbefinden = Der Einfluss von Perspektivenübernahme /
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Akzeptanz von Chatbots im Consumer-Marketing = Erfolgsfaktoren zwischen Konsumenten und künstlicher Intelligenz /
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Excel 2019 for Advertising Statistics = A Guide to Solving Practical Problems /
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Zukunftsmanagement für den Mittelstand = So bereiten Sie sich auf Marktveränderungen vor - ein Leitfaden für Krisenzeiten /
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Grundlagen des Marketingmanagements = Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung /
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China’s Belt and Road Initiative in a Global Context = Volume II: The China Pakistan Economic Corridor and its Implications for Business /
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Markenartikel und Handelsmarken in der Konsumgüterindustrie = Das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel /
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Interne Kommunikation mit digitalen Medien = Learnings aus der Covid-19-Krise zu Prozess-Steuerung, Mitarbeiterführung und Krisenkommunikation /
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Managing Startup Enterprises in Emerging Markets = Leadership Dynamics and Marketing Strategies /
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B2B-Online-Marketing und Social Media = Handlungsempfehlungen und Best Practices /
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Mehr verkaufen im Technischen Vertrieb = Mit Spaß, Struktur und Selbstsicherheit zum Abschluss /
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Kommunikation und Marketing für Technik-Innovationen = Stakeholder gewinnen, Strategien umsetzen und Produkte erfolgreich vermarkten /
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Consumer Voice = The Democratization of Consumption Markets in the Digital Age /
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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing = Psychologische Distanz, Message Framing und komparativer Optimismus /
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B2B-Marketing = Wie Sie die Marketing-Abteilung vom Kostenfaktor zum Umsatzfaktor machen /
by:
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Instagram-Journalismus für die Praxis = Ein Leitfaden für Journalismus und Öffentlichkeitsarbeit /
by:
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Digitales Produktmanagement = Methoden – Instrumente – Praxisbeispiele /
by:
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Digitalization in the Luxury Fashion Industry = Strategic Branding for Millennial Consumers /
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Internal Branding im Krankenhaus = Die notwendige Suche nach dem organisationalen und professionellen Identitätskern /
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Marketingkommunikation mit der Generation Z = Erfolgsfaktoren für das Marketing mit Digital Natives /
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Customer Insights mit Archetypen = Wie Sie mit archetypischen Metaphern Zielgruppen besser definieren und verstehen können /
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Die chinesische KI-Revolution = Konsumverhalten, Marketing und Handel: Wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert /
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Congruency, Expectations and Consumer Behavior in Digital Environments
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Hedonism, Utilitarianism, and Consumer Behavior = Exploring the Consequences of Customer Orientation /
by:
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Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
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It's not about the Technology = Developing the Craft of Thinking for a High Technology Corporation /
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Design like Apple : = seven principles for creating insanely great products, services, and experiences /
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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Services marketing : = integrating customer focus across the firm /
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Services marketing : = integrating customer focus across the firm /
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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International Brand Management of Chinese Companies = Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
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Get clients now! = a 28-day marketing program for professionals, consultants, and coaches /
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Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
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Services marketing : = integrating customer focus across the firm /
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Business marketing : = connecting strategy, relationships, and learning /
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HRD survival skills = essential strategies to promote training and development within your organization /
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Marketing and entrepreneurship = research ideas and opportunities /
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Underdog advertising = proven principles to compete and win against the giants in any industry /
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Consumer Driven Electronic Transformation = Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /
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Managing Business Interfaces = Marketing and Engineering Issues in the Supply Chain and Internet Domains /
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IMC, the next generation = five steps for delivering value and measuring financial returns /
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Smart sales people don't advertise = 10 ways to outsmart your competition with guerilla marketing /
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Business plans handbook. = a compilation of actual business plans developed by small businesses throughout North America /. Volume 4
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Podcast academy = the business podcasting book : launching, marketing, and measuring your Podcast /
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International corporate brand management = evaluating standardized corporate branding across countries /
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Collaboration and co-creation = new platforms for marketing and innovation /
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From grey to silver = managing the demographic change successfully /
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Measurement for the social sciences = the C-OAR-SE method and why it must replace psychometrics /
by:
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Information and Communication Technologies in Tourism 2008 = Proceedings of the International Conference in Innsbruck, Austria, 2008 /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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New developments in the theory of networks = franchising, alliances and cooperatives /
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Food, agri-culture and tourism = linking local gastronomy and rural tourism: interdisciplinary perspectives /
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Growing Modular = Mass Customization of Complex Products, Services and Software /
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Optimizing distribution systems in asset management = institutional arrangements as key factor of success /
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Adaptive Information Systems and Modelling in Economics and Management Science
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The long tail of tourism = holiday niches and their impact on mainstream tourism /
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Strategy and Governance of Networks = Cooperatives, Franchising, and Strategic Alliances /
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Advances in advertising research.. Vol. 2,. Breaking new ground in theory and practice
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Smallholder Tree Growing for Rural Development and Environmental Services = Lessons from Asia /
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Formation and Early Growth of Business Webs = Modular Product Systems in Network Markets /
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Podcasting for profit = a proven 7-step plan to help individuals and businesses generate income through audio and video podcasting /
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Pricing for profit = how to command higher prices for your products and services /
by:
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Secrets of the marketing masters = what the best marketers do--and why it works /
by:
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Journal of business & industrial marketing. Vol. 20, No. 7,. Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes
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Statistical noise or valuable information = the role of extreme cases in marketing research /
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The marketing-sales-finance triangle = an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
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Technology acceptance in mechatronics = the influence of identity on technology acceptance /
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The impact of culture on relationship marketing in international services = a target group-specific analysis in the context of banking services /
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The seven principles of wom and buzz marketing = crossing the tipping point /
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Essays by distinguished marketing scholars of the Society for Marketing Advances
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Understanding proactive customer orientation = construct development and managerial implications /
by:
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Seduction by contract = law, economics, and psychology in consumer markets /
by:
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Brand building and marketing in key emerging markets = a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
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Innovations in social marketing and public health communication = improving the quality of life for individuals and communities /
by:
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The marketing plan handbook: = develop big-picture plans for pennies on the dollar /
by:
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Repositioning : = marketing in an era of competition, change, and crisis /
by:
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The next evolution of marketing : = connect with your customers by marketing with meaning /
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Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /
by:
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Fuzzy methods for customer relationship management and marketing = applications and classifications /
by:
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Geometric modeling and reasoning of human-centered freeform products
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Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /
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International consumer behavior in the 21st Century = impact on marketing strategy development /
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The FORA framework = a fuzzy grassroots ontology for online reputation management /
by:
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International employer brand management = a multilevel analysis and segmentation of students' preferences /
by:
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Ethics in consumer choice = an empirical analysis based on the example of coffee /
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Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /
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Third party product reviews and consumer behaviour = a dichotomous measuring via Rasch, paired comparison and graphical chain models /
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Network governance = alliances, cooperatives and franchise chains /
by:
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Food consumer science = theories, methods and application to the Western Balkans /
by:
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Vertical price coordination and brand care = interdisciplinary perspectives on the prohibition of resale price maintenance /
by:
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Handbook of social media management = value chain and business models in changing media markets /
by:
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Customer relationship management in the financial industry = organizational processes and technology innovation /
by:
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Retail internationalization in emerging countries = the positioning of global retail brands in China /
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Advances in advertising research.. (Vol. IV),. The changing roles of advertising
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Exhibit marketing and trade show intelligence = successful boothmanship and booth design /
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The executor of integrated marketing communications strategy = marcom manager's working model /
by:
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Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
by:
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Business statistics for competitive advantage with Excel 2007 = basics, model building, and cases /
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Quantitative marketing and marketing management = marketing models and methods in theory and practice /
by:
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Opportunities and challenges for applied demography in the 21st century
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Advances in advertising research (Vol. III) = current insights and future trends /
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Boundary-spanning marketing organization = a theory and insights from 31 organization theories /
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Hurdle race marketing = the enlightenment - the disillusionment - the breakthrough /
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India's agricultural marketing = market reforms and emergence of new channels /
by:
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Information and Communication Technologies in Tourism 2014 = Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014 /
by:
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Who gets funds from China's capital market? = a micro view of China's economy via case studies on listed Chinese SMEs /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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Branded component strategies = ingredient branding in B2B markets /
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Modelling value = selected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria /
by:
(Language materials, printed)
Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
by:
(Language materials, printed)
Building routes to customers = proven strategies for profitable growth /
by:
(Language materials, printed)
Visionary pricing = reflections and advances in honor of Dan Nimer /
by:
(Language materials, printed)
Toward a better understanding of the role of value in markets and marketing = special issue /
by:
(Language materials, printed)
Customer-centric marketing strategies = tools for building organizational performance /
by:
(Language materials, printed)
E-marketing in developed and developing countries = emerging practices /
by:
(Language materials, printed)
Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
by:
(Language materials, printed)
Marketing to the ageing consumer = the secrets to building an age-friendly business /
by:
(Language materials, printed)
The dominant influence of marketing in the 21st Century = the marketing leviathan /
by:
(Language materials, printed)
Growth hacker marketing : = a primer on the future of PR, marketing, and advertising /
by:
(Language materials, printed)
Marketing in the 21st century and beyond = timeless strategies for success /
by:
(Language materials, printed)
The power of customer misbehavior : = drive growth and innovation by learning from your customers /
by:
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Multinationals and global consumers : = tension, potential and competition /
by:
(Language materials, printed)
Decision making in marketing and finance = an interdisciplinary approach to solving complex organizational problems /
by:
(Language materials, printed)
Sustainability and human resource management = developing sustainable business organizations /
by:
(Language materials, printed)
Diversification, industry dynamism, and economic performance = the impact of dynamic-related diversification on the multi-business firm /
by:
(Language materials, printed)
Strategies in e-business = positioning and social networking in online markets /
by:
(Language materials, printed)
Communities of practice and vintage innovation = a strategic reaction to technological change /
by:
(Language materials, printed)
Retail internationalization = analysis of market entry modes, format transfer and coordination of retail activities /
by:
(Language materials, printed)
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
by:
(Language materials, printed)
User-generated content and its impact on branding = how users and communities create and manage brands in social media /
by:
(Language materials, printed)
Business process blueprinting = a method for customer-oriented business process modeling /
by:
(Language materials, printed)
Tourist destination images and local culture = using the example of the United Arab Emirates /
by:
(Language materials, printed)
Aerospace marketing management = a handbook for the entire value chain /
by:
(Language materials, printed)
Mixed method research design = an application in consumer-brand relationships (CBR) /
by:
(Language materials, printed)
Nature-based tourism in Mallorca's natural areas = the benefits of tourism for natural areas /
by:
(Language materials, printed)
When luxury meets art = forms of collaboration between luxury brands and the arts /
by:
(Language materials, printed)
Sales negotiations in professional service firms = an exploratory study on agenda setting and issue management /
by:
(Language materials, printed)
The social web in the hotel industry = the impact of the social web on the information process of German hotel guests /
by:
(Language materials, printed)
Online channel integration = value creation and customer reactions in online and physical stores /
by:
(Language materials, printed)
Retail marketing and sales performance = a definitive guide to optimizing service quality and sales effectiveness /
by:
(Language materials, printed)
Household and living arrangement projections = the extended cohort-compound method and applications to the U.S. and China /
by:
(Language materials, printed)
Innovation acceptance = the case of advanced driver-assistance systems /
by:
(Language materials, printed)
Freemium economics = leveraging analytics and user segmentation to drive revenue /
by:
(Language materials, printed)
Hands-on social marketing = a step-by-step guide to designing change for good /
by:
(Language materials, printed)
Innovation and product management = a holistic and practical approach to uncertainty reduction /
by:
(Language materials, printed)
Business relationship management and marketing = mastering business markets /
by:
(Language materials, printed)
Internet-based customer value management = developing customer relationships online /
by:
(Language materials, printed)
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
The sustainable global marketplace = proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Ideas in marketing = finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Marketing horizons = a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Revolution in marketing = market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
The replication of retail fashion formats into foreign countries = a qualitative analysis /
by:
(Language materials, printed)
Sponsor- and country-related predictors of sponsorship effectiveness = sponsorship in a national and international environment /
by:
(Language materials, printed)
Modeling markets = analyzing marketing phenomena and improving marketing decision making /
by:
(Language materials, printed)
Marketing dynamism & sustainability = things change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA
by:
(Language materials, printed)
Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty = proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
by:
(Language materials, printed)
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
New meanings for marketing in a new millennium = proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Rethinking place branding = comprehensive brand development for cities and regions /
by:
(Language materials, printed)
Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
by:
(Language materials, printed)
Advances in Advertising Research. = Extending the boundaries of advertising /. (Vol. V)
by:
(Language materials, printed)
The perception of quality = mapping product and service quality to consumer perceptions /
by:
(Language materials, printed)
Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance /
by:
(Language materials, printed)
Vertical cooperative advertising in supply chain management = a game-theoretic analysis /
by:
(Language materials, printed)
Vertical brand portfolio management = strategies for integrated brand management between manufacturers and retailers /
by:
(Language materials, printed)
Staying the consumption course = exploring the individual lock-in process in service relationships /
by:
(Language materials, printed)
Social media for scientific institutions = how to attract young academics by using social media as a marketing tool /
by:
(Language materials, printed)
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
by:
(Language materials, printed)
Information and communication technologies in tourism 2015 = proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015 /
by:
(Language materials, printed)
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
by:
(Language materials, printed)
Market entry into the USA = why European companies fail and how to succeed /
by:
(Language materials, printed)
Chronic regulatory focus and financial decision-making = asset and portfolio allocation /
by:
(Language materials, printed)
Social media management = technologies and strategies for creating business value /
by:
(Language materials, printed)
Thriving in a new world economy = proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference /
by:
(Language materials, printed)
Wine positioning = a handbook with 30 case studies of wine brands and wine regions in the world /
by:
(Language materials, printed)
Programmatic advertising = the successful transformation to automated, data-driven marketing in real-time /
by:
(Language materials, printed)
Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI)
by:
(Language materials, printed)
Empowering brands with customer integration = classification, benefits and success factors /
by:
(Language materials, printed)
Organised retailing and agri-business = implications of new supply chains on the Indian farm economy /
by:
(Language materials, printed)
Online brand communities = using the social web for branding and marketing /
by:
(Language materials, printed)
Let's get engaged! Crossing the threshold of marketing's engagement era = proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Marketing challenges in a turbulent business environment = proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
by:
(Language materials, printed)
Looking forward, looking back = drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 /
by:
(Language materials, printed)
Service fascination = gaining competitive advantage through experiential self-service systems /
by:
(Language materials, printed)
Multisensory impact of sport events = a comparative effect analysis based on soccer games /
by:
(Language materials, printed)
Brand page attachment = an empirical study on Facebook users' attachment to brand pages /
by:
(Language materials, printed)
Business project management and marketing = mastering business markets /
by:
(Language materials, printed)
The drivers of wearable device usage = practice and perspectives /
by:
(Language materials, printed)
User-Oriented Appropriateness = A Theoretical Model of Written Text on Facebook for Improved PR Communication /
by:
(Language materials, printed)
Eurasian Business Perspectives = Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences /
by:
(Language materials, printed)
Direktmarketing mit digitalen Medien = Kompaktes Wissen für den digitalen Kundendialog /
by:
(Language materials, printed)
International Digital Marketing in China = Regional Characteristics and Global Challenges /
by:
(Language materials, printed)
Subskriptionsmodelle im Handel = Wie Subskriptionen den Konsum automatisieren /
by:
(Language materials, printed)
Die Beziehung zwischen Mitarbeitern und Konsumenten = Eine systematische Literaturanalyse vor dem Hintergrund nachhaltigen Konsums /
by:
(Language materials, printed)
Quick Guide KI-Projekte – einfach machen = Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen /
by:
(Language materials, printed)
Datengetriebenes Marketing = Wie Unternehmen Daten zur Skalierung ihres Geschäfts nutzen können /
by:
(Language materials, printed)
Marketingkommunikation mit Acoustic Branding = Planung, Einsatz und Wirkung von Stimme, Ton und Klang für die Corporate Identity /
by:
(Language materials, printed)
Familien als Kunden gewinnen = Potenziale erkennen und ausschöpfen /
by:
(Language materials, printed)
Burnout-Prävention und -Intervention im Marketing = Anleitung zu innerer Change-Kommunikation, freundlichen Selbstbriefings und gesunder Erschöpfung /
by:
(Language materials, printed)
Advances in National Brand and Private Label Marketing = Seventh International Conference, 2020 /
by:
(Language materials, printed)
Advances in Digital Marketing and eCommerce = First International Conference, 2020 /
by:
(Language materials, printed)
Humorvolle Kommunikation bei Serviceversagen = Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler /
by:
(Language materials, printed)
Verkaufen an Top-Entscheider = Wie Sie mit Vision Selling Gewinn bringende Geschäfte in der Chefetage abschließen /
by:
(Language materials, printed)
Digitalisierung im B2B-Vertrieb = Ergebnisse verbessern mit digitalen Tools – Impulse zur Entscheidung und Umsetzung /
by:
(Language materials, printed)
Content Marketing: So finden die besten Kunden zu Ihnen = Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen /
by:
(Language materials, printed)
Foreign Languages in Advertising = Linguistic and Marketing Perspectives /
by:
(Language materials, printed)
Eurasian Business Perspectives = Proceedings of the 28th Eurasia Business and Economics Society Conference /
by:
(Language materials, printed)
Lebensmittelmarketing = Produktinnovationen – Produktgestaltung – Werbung – Vertrieb /
by:
(Language materials, printed)
Citymanagement = Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten /
by:
(Language materials, printed)
Strategic Innovative Marketing and Tourism = 8th ICSIMAT, Northern Aegean, Greece, 2019 /
by:
(Language materials, printed)
Marketing- und Kommunikationstrends = Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives /
by:
(Language materials, printed)
Megatrends Defining the Future of Tourism = A Journey Within the Journey in 12 Universal Truths /
by:
(Language materials, printed)
The Artification of Luxury Fashion Brands = Synergies, Contaminations, and Hybridizations /
by:
(Language materials, printed)
Customer-Supplier Relationships in B2B = An Interaction Perspective on Actors in Business Networks /
by:
(Language materials, printed)
The Marketing of World War II in the US, 1939-1946 = A Business History of the US Government and the Media and Entertainment Industries /
by:
(Language materials, printed)
Dialog zwischen Mensch und Maschine = Conversational User Interfaces, intelligente Assistenten und Voice-Systeme /
by:
(Language materials, printed)
Klartext im Vertrieb = Wie Sie mit entwaffnender Ehrlichkeit Vertrauen aufbauen und Kunden gewinnen /
by:
(Language materials, printed)
Interkulturelles Marketing im digitalen Zeitalter = Strategien für den globalen Markterfolg /
by:
(Language materials, printed)
The influence of culture and personality on customer satisfaction = an empirical analysis across countries /
by:
(Language materials, printed)
Tourism marketing for developing countries = battling stereotypes and crises in Asia, Africa and the Middle East /
by:
(Language materials, printed)
Celebrating America's pastimes = baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Entrepreneurship, business and economics. = proceedings of the 15th Eurasia Business and Economics Society Conference /. Volume1
by:
(Language materials, printed)
Open tourism = open innovation, crowdsourcing and co-creation challenging the tourism industry /
by:
(Language materials, printed)
Pharmaceutical advertising as a source of consumer self-empowerment = evidence from four countries /
by:
(Language materials, printed)
The social organization = managing human capital through social media /
by:
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Cruise business development = safety, product design and human capital /
by:
(Language materials, printed)
The marketing challenge for industrial companies = advanced concepts and practices /
by:
(Language materials, printed)
Market entry in China = case studies on strategy, marketing, and branding /
by:
(Language materials, printed)
Islamic marketing = understanding the socio-economic, cultural, and politico-legal environment /
by:
(Language materials, printed)
The quintessence of strategic management = what you really need to know to survive in business /
by:
(Language materials, printed)
Making a difference through marketing = a quest for diverse perspectives /
by:
(Language materials, printed)
Fashion brand internationalization = opportunities and challenges /
by:
(Language materials, printed)
Advances in national brand and private label marketing = third International Conference, 2016 /
by:
(Language materials, printed)
Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention /
by:
(Language materials, printed)
Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
by:
(Language materials, printed)
Targeting using augmented data in database marketing = decision factors for evaluating external sources /
by:
(Language materials, printed)
Incompetency and competency training = improving executive skills in sensemaking, framing issues, and making choices /
by:
(Language materials, printed)
Revenue management in manufacturing = state of the art, application and profit impact in the process industry /
by:
(Language materials, printed)
The intuitive customer = 7 imperatives for moving your customer experience to the next level /
by:
(Language materials, printed)
The relationship of body weight and skepticism towards advertising
by:
(Language materials, printed)
International fragmentation = impacts and prospects for manufacturing, marketing, economy, and growth /
by:
(Language materials, printed)
Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
by:
(Language materials, printed)
Excel 2016 for marketing statistics = a guide to solving practical problems /
by:
(Language materials, printed)
Perspectives on consumer choice = from behavior to action, from action to agency /
by:
(Language materials, printed)
In search of the two-handed economist = ideology, methodology and marketing in economics /
by:
(Language materials, printed)
Predictive marketing : = easy ways every marketer can use customer analytics and big data /
by:
(Language materials, printed)
The art of client service : = the classic guide, updated for today's marketers and advertisers /
by:
(Language materials, printed)
Beat accelerating customer expectations with Trend-driven innovation /
by:
(Language materials, printed)
Fashion branding and communication = core strategies of European luxury brands /
by:
(Language materials, printed)
Craft beverages and tourism.. Volume 1,. The rise of breweries and distilleries in the United States
by:
(Language materials, printed)
Identity-based brand management = fundamentals, strategy, implementation, controlling /
by:
(Language materials, printed)
Reassessing the relationship between marketing and public relations = new perspectives from the philosophy of science and history of thought /
by:
(Language materials, printed)
The product manager's toolkit = methodologies, processes, and tasks in technology product management /
by:
(Language materials, printed)
Instructor's manual for strategic marketing cases in emerging markets = a companion volume /
by:
(Language materials, printed)
A traders guide to financial astrology = forecasting market cycles using planetary and lunar movements /
by:
(Language materials, printed)
Copy, copy, copy = how to do smarter marketing by using other peoples ideas /
by:
(Language materials, printed)
Data driven = how performance analytics delivers extraordinary sales results /
by:
(Language materials, printed)
YouthNation = building remarkable brands in a youth-driven culture /
by:
(Language materials, printed)
Design like Apple = seven principles for creating insanely great products, services, and experiences /
by:
(Language materials, printed)
Store wars = the FMCG battle for mindspace and shelfspace, online and in-store /
by:
(Language materials, printed)
The fine art of success = how learning great art can create great business /
by:
(Language materials, printed)
The marketer's handbook = reassessing marketing techniques for modern business /
by:
(Language materials, printed)
The copywriting sourcebook = how to write better copy, faster : for everything from ads to websites /
by:
(Language materials, printed)
Grow your global markets = a handbook for successful market entry /
by:
(Language materials, printed)
Marketing renewable energy = concepts, business models and cases /
by:
(Language materials, printed)
Strategic innovative marketing = 5th IC-SIM, Athens, Greece 2016 /
by:
(Language materials, printed)
Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
by:
(Language materials, printed)
Advances in Advertising Research VIII = challenges in an sge of dis-engagement /
by:
(Language materials, printed)
Modeling Text-based Search Behavior : = Linking User Online Queries with Content Preferences.
by:
(Language materials, manuscript)
The Use of Choice to Reduce Negative Reactions to Online Interstitial Advertising.
by:
(Language materials, manuscript)
Creating Brand Communities : = A Phenomenological Study on Media and the Psychology of Brand Magic.
by:
(Language materials, manuscript)
One Good Tweet Deserves Another : = Essays on Firm Response to Positive Word of Mouth through Social Media.
by:
(Language materials, manuscript)
Sounds of Green : = How Brand Name Sounds Metaphorically Convey Environmental Friendliness and Role of Involvement as a Moderator.
by:
(Language materials, manuscript)
The Effect of Gain-Loss Message Framing and Dimensions of Perceived Risk on Consumer Purchase Evaluation : = Evidence from Discount Carriers.
by:
(Language materials, manuscript)
User-Generated Content : = An Examination of Usersand the Commodification of Instagram Posts.
by:
(Language materials, manuscript)
What's the Draw : = Illustrating the Impacts of Cartoons Versus Photographs on Attitudes and Behavioral Intentions for Wildlife Conservation.
by:
(Language materials, manuscript)
Which Drink has More Calories? Effects of the Reference Amount on Food.
by:
(Language materials, manuscript)
Determining the significant statistical relationship between NBA fantasy and video game participation and the consumption of NBA-related products and services.
by:
(Language materials, manuscript)
The Building Blocks of Digital Art Marketing : = A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
by:
(Language materials, manuscript)
Reading Between the Lines : = Three Investigations of User Generated Content Using Text Analytics.
by:
(Language materials, manuscript)
Developing Online Trust in Electronic Commerce : = A Generational Cohort Study in Puerto Rico = Desarrollando confianza en linea en el comercio electronico: Un estudio de cohorte generacional en Puerto Rico.
by:
(Language materials, manuscript)
Female Power Portrayals in Ads : = Dimensions and Consequences.
by:
(Language materials, manuscript)
User Generated Branding Versus Brand Generated Advertising On Facebook : = The Impact Of Content Source On Perceptions, Attitudes And Purchase Intention.
by:
(Language materials, manuscript)
Viral Message Dissemination on Twitter : = Exploring the Roles of Social Connectedness and Personal Appeal.
by:
(Language materials, manuscript)
Price Prediction : = Determining Changes in Stock Pricing Through Sentiment Analysis of Online Consumer Reviews.
by:
(Language materials, manuscript)
Essays on the Industrial Organization of the Modern Music Industry.
by:
(Language materials, manuscript)
Instigating a Revolution : = Lord & Taylor Advertisements 1945-1959.
by:
(Language materials, manuscript)
Critical Factors in the Willingness to Adopt Innovative Woodbased Building Materials in the Construction Industry : = The Case of CLT.
by:
(Language materials, manuscript)
Contemporary Chinese ethnic media in Boston : = Production and consumption.
by:
(Language materials, manuscript)
Comparative Analysis of Michigan Retail Businesses' Online Marketing Infrastructure Toward Addressing Consumers' Needs.
by:
(Language materials, manuscript)
The Impact of Scarcity Message on Impulsive Purchase Intention Among Smartphone Shoppers.
by:
(Language materials, manuscript)
A Comparison between User-Generated Reviews, Genre and Box-Office Revenue in the U.S. Major Motion Picture Industry.
by:
(Language materials, manuscript)
The Impact of Local Economic Development Activities on Perceived Brand Equity in the Higher Education Sector : = An Examination of Three Stakeholder Segments.
by:
(Language materials, manuscript)
Social Media Strategies to Increase Professional Membership Association Dues Income.
by:
(Language materials, manuscript)
Social Media Marketing : = Exploring Effective Customer to Business Interactions with the Forgotten 80%.
by:
(Language materials, manuscript)
Branded Online Communities : = Brand Loyalty and Brand Perception.
by:
(Language materials, manuscript)
I Create; Therefore, I Am : = Design Endeavors as a Signal of Self.
by:
(Language materials, manuscript)
Artist-fan engagement model : = Implications for music consumption and the music industry.
by:
(Language materials, manuscript)
Factors Influencing Consumer Behavior in the United States Funeral Industry : = A Case Study.
by:
(Language materials, manuscript)
Hotel Management in the Digital Age : = Empirical Studies of Reputation Management and Dynamic Pricing.
by:
(Language materials, manuscript)
The Online Consumer : = An Examination of Gender, Age, Income and Education as Determinants of Online Repurchasing.
by:
(Language materials, manuscript)
The Impact of Social Networks on Sales Training Transfer and Performance.
by:
(Language materials, manuscript)
Strength in numbers : = Data-driven strategic marketing in mid-sized to large performing arts organizations.
by:
(Language materials, manuscript)
Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation.
by:
(Language materials, manuscript)
Three essays on Big Data Analytics, Traditional Marketing Analytics, knowledge discovery, and new product performance.
by:
(Language materials, manuscript)
The Measured Influence of Supplier CSR on Brand Performance Expectations in B2B Relationships.
by:
(Language materials, manuscript)
Think Twice Before Hitting 'Send' : = The Strategic Uses of Information in Marketing Channels.
by:
(Language materials, manuscript)
Strategic CSR and Value Creation within Small and Medium U.S. Enterprises.
by:
(Language materials, manuscript)
Global team effectiveness : = Evaluating the role of transformational leadership and global mindset in geographically dispersed business teams.
by:
(Language materials, manuscript)
Pricing Participant Sport : = The Pricing Development Process in Long-Distance Running Events.
by:
(Language materials, manuscript)
Perceptions Among Senior Consumers Regarding Stereotyping in Magazine Advertisements.
by:
(Language materials, manuscript)
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
by:
(Language materials, manuscript)
Buying love through social media : = How different types of incentives impact consumers' online sharing behavior.
by:
(Language materials, manuscript)
An Analysis of Social Media Marketing Strategies and Best Practices of Hospitality and Tourism Organizations.
by:
(Language materials, manuscript)
Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude : = A Compensation Effect between Brand Warmth and Competence.
by:
(Language materials, manuscript)
The Effects of Social Media Marketing on Help-Seeking Behavior.
by:
(Language materials, manuscript)
Qualitative Content Analysis of Social Media as Marketing Endeavor for Small to Mid-Size Nonprofit Organizations.
by:
(Language materials, manuscript)
Breaking the Cycle : = Predicting String Orchestra Recruiting Behaviors with the Theory of Planned Behavior.
by:
(Language materials, manuscript)
Factors Affecting Consumers' Behavioral Intentions when Adopting Mobile Marketing : = A Comparative Study Between the U.S. and Jordan.
by:
(Language materials, manuscript)
Social Media Content and Brand Loyalty : = A Quantitative Study of the Determinants of Engagement for Gen X Females.
by:
(Language materials, manuscript)
Understanding the role of social media on a student's college choice process and the implications on a university's enrollment and marketing strategies.
by:
(Language materials, manuscript)
The relationship between business and athletics in a small community in the state of Louisiana.
by:
(Language materials, manuscript)
Online atmospherics : = An investigation of feeling and Internet purchase intention.
by:
(Language materials, manuscript)
Deconstructing DuPont discourse : = How storytelling shaped the identity and reputation of an American enterprise.
by:
(Language materials, manuscript)
Impact of product label communication congruency on attitude certainty and purchase intention for food allergy stakeholders under high and low levels of elaboration.
by:
(Language materials, manuscript)
Accessibility-Related Service Failures Online : = Examining Their Effect on Avoidance Behaviors for Disabled Consumers and Their Social Networks.
by:
(Language materials, manuscript)
Applying Elaboration Likelihood Model to Promote a New Fashion Brand Through Social Networks.
by:
(Language materials, manuscript)
Beauty and the Brand : = A Digital Ethnography of Social Capital and Authenticity of Digital Beauty Influencers through Monetization Activities on YouTube.
by:
(Language materials, manuscript)
Network Interactions-- Implementing Systems Theory to Examine NCAA Basketball Twitter Accounts.
by:
(Language materials, manuscript)
The effects promotional incentives have on college basketball attendance in Power Five conferences.
by:
(Language materials, manuscript)
Making the sport consumer : = A genealogical analysis of sport management research texts.
by:
(Language materials, manuscript)
How Budget Contraction and Relative Performance Feedback Affect Performance.
by:
(Language materials, manuscript)
Marketing Practices of International Schools in a Competitive Asian Context.
by:
(Language materials, manuscript)
Antecedents and Outcomes of Customer Engagement : = Bridging Customer Value Co-Creation Behavior and Customer Psychological State Engagement.
by:
(Language materials, manuscript)
Determining Best Practices for Integrating Marketing and Sales in Organizations : = Using the Delphi Technique.
by:
(Language materials, manuscript)
The Effects of a Local Label Conveying Minimal Additional Information on Consumer Willingness to Pay : = A Field Experiment.
by:
(Language materials, manuscript)
Examining the Effects of Typicality and Novelty on Aesthetic Preference and Positive Emotions Using the MAYA Principle : = The Moderating Role of Usage Situation.
by:
(Language materials, manuscript)
A Critical Analysis of How Susceptibility to Interpersonal Influence, Social Comparison and Ethnic Identification Influences Consumers' Status Consumption, Desire for Unique Products and Preference for Prominent Brand Markings.
by:
(Language materials, manuscript)
From Placebo to Panacea : = Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers' Perception of Quality.
by:
(Language materials, manuscript)
Global Brands and Drivers of Consumers' Purchase Behavior : = A Multi-Dimensional Perspective.
by:
(Language materials, manuscript)
A Dynamic and Multi-Dimensional Approach to Consumer Well-Being.
by:
(Language materials, manuscript)
Analysis of the Impact of Luxury Brand Perception on Consumer Purchase Intention for Luxury Automobile Brands = = Shechi pin pinpai dui shechi qiche pinpai xiaofei zhe goumai yixiang de yingxiang fenxi.
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(Language materials, manuscript)
A Study of the Relationship Service Quality Has on Customer Loyalty, Repeat Visits, and Willingness to Recommend.
by:
(Language materials, manuscript)
REGIME LEGITIMACY IN CHINA AND NORTH KOREA : = A COMPARATIVE ASSESSMENT (POLITICAL INTEGRATION, MODERNIZATION, MASS LINE).
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(Language materials, manuscript)
Commodity Feminism Today : = An Analysis of the "Always #LikeAGirl" Campaign.
by:
(Language materials, manuscript)
Investigating Consumer Motivations for Sustainable Hotel Practices and the Effect on Satisfaction and Attitudinal Loyalty.
by:
(Language materials, manuscript)
Student Learning Motivation as a Mediator of the Relationship Between Service Quality and Student Performance.
by:
(Language materials, manuscript)
A study of perceived marketing messages in international higher education services marketing.
by:
(Language materials, manuscript)
Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
by:
(Language materials, manuscript)
Behavioral Intentions of Wine Tourists in Southern New Jersey Using the Experience Economy Framework.
by:
(Language materials, manuscript)
An Altered Sense of Magnitude : = Exploring How the Visual Presentation of Time, Space, and Numbers Can Influence Consumer Judgments and Behaviors.
by:
(Language materials, manuscript)
An application of proxemics to restaurant interiors : = Tabletop cooking and its implications for the millennial user.
by:
(Language materials, manuscript)
Beyond Superfund : = How four communities market outdoor recreation to overcome stigma.
by:
(Language materials, manuscript)
A Case Study Examining why Facebook Users Respond to Advertisements with the Like Button.
by:
(Language materials, manuscript)
Enhancing the grocery store experience by understanding the local community.
by:
(Language materials, manuscript)
Consumed by consumption : = A phenomenological exploration of the compulsive clothing buying experience.
by:
(Language materials, manuscript)
Manufacturing the American Way of Farming : = Agriculture, Agribusiness, and Marketing in the Postwar Period.
by:
(Language materials, manuscript)
Facebook and user experience : = Evaluating brand equity of Purdue University residences.
by:
(Language materials, manuscript)
Living in present to nurture the future : = Investigating the association between mindfulness and sustainable consumption behaviors using individuals' cognitive personality, values and beliefs variables.
by:
(Language materials, manuscript)
Consumer corruption of brand meaning : = A multi-method exploration of brand appropriation.
by:
(Language materials, manuscript)
The value of Customer Relationship Management in the Service Industry in Egypt.
by:
(Language materials, manuscript)
Baby Boomers on Social Media : = Investigating the Effect of Social Influence Principles and Risk on Purchase Intent.
by:
(Language materials, manuscript)
An Examination of the Uses and Gratifications of Utilitarian and Experiential Online Shoppers.
by:
(Language materials, manuscript)
A study of the effects of marketing on small business revenue generation as represented by small farms.
by:
(Language materials, manuscript)
Building Customer Engagement in an Emergent Economy : = A Managerial Perspective of the Consumer-Brand Relationship.
by:
(Language materials, manuscript)
Two Essays on the Impact of Memory on Consumer Well-Being and Self-Definition.
by:
(Language materials, manuscript)
Willingness to pay for reindeer meat attributes : = a niche market study in interior alaska.
by:
(Language materials, manuscript)
A Product's Brand Is Its Nation's Brand : = A Case Study on the Promotion of Chilean Wines in the United States.
by:
(Language materials, manuscript)
And They Lived Happily Ever After. The End? Postfeminism and the Rebranding of the Disney Princesses.
by:
(Language materials, manuscript)
Of Photographs, Souvenirs, and Ticket Stubs : = Understanding Mementos.
by:
(Language materials, manuscript)
Barriers Inhibiting Albanian Tourism from Being Competitive : = A Delphi Study.
by:
(Language materials, manuscript)
Enough is enough! Understanding environmentally driven multisensory experiences.
by:
(Language materials, manuscript)
The Use of Logistics Service Providers (LSP) to Gain a Competitive Advantage - A Case Study.
by:
(Language materials, manuscript)
Consumer Perceptions of Food Safety and Preferences for Food Safety Interventions.
by:
(Language materials, manuscript)
Essays on the Design and Industrial Organization of Online Markets.
by:
(Language materials, manuscript)
What's the Story? Understanding the Experiences and Consequences of Consuming Stories.
by:
(Language materials, manuscript)
Consumption in context : = Susceptibility to environmental cues impacts eating behavior.
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(Language materials, manuscript)
Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements.
by:
(Language materials, manuscript)
Influential Factors in Consumer's Adoption of Innovative Products.
by:
(Language materials, manuscript)
Data-Driven Brand Communication : = Exploring Ways in which Storytelling Visualization Can Be Used for Brand Communication.
by:
(Language materials, manuscript)
Artificial Intelligence in Media Industries; Creating Better User Experiences and Maintaining High Customer Loyalties.
by:
(Language materials, manuscript)
Strategies for Reducing Short-Tenured Employee Attrition in the Retail Grocery Industry.
by:
(Language materials, manuscript)
The Use of Gamification and Its Impact on Crowdfunding Participation : = A Participatory Action Research.
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(Language materials, manuscript)
Film Festivals and Digital Marketing Campaigns Using Social Media Platforms.
by:
(Language materials, manuscript)
Do You Feel Like a Fraud? How Experiencing the Impostor Phenomenon Influences Consumption Choices.
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(Language materials, manuscript)
ComicCon-Networked Culture and Participatory Business in the US, Japan, and China.
by:
(Language materials, manuscript)
British Virgin Island's Tourists' Motives to Travel, Destination Image, and Satisfaction.
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(Language materials, manuscript)
Strategies for Insurance Agency Managers to Retain Customers and Improve Revenue.
by:
(Language materials, manuscript)
Marketing Strategies to Increase Sales in Small Family-Style Restaurant Businesses.
by:
(Language materials, manuscript)
All or Nothing : = An Investigation of the Interconnection between Social and Environmental Sustainability.
by:
(Language materials, manuscript)
Marketing to the Adolescent Brain : = Neurobiological Vulnerability to Naturalistic Reward Cues Influences Health-Risk Outcomes in Youth.
by:
(Language materials, manuscript)
Strategies to Improve Business Performance with Information from Social Media.
by:
(Language materials, manuscript)
Perceptions of executives from seven selected companies of the use of social media in marketing practices.
by:
(Language materials, manuscript)
The extent of the market in the liquor industry : = An empirical test of localized brand rivalry, 1970-1988.
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(Language materials, manuscript)
Structural Equation Modeling of Advertising Involvement, Consumer Attitude, and Engagement for Video Advertising in a Social Networking Site.
by:
(Language materials, manuscript)
Sales Manager Perceptions of Employer Branding Strategies for Entry-Level Salesperson Recruitment in Select Business-to-Business Companies.
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(Language materials, manuscript)
Exploring the Impact of Product Similarity and Price on Brand Management Outcomes of Junior Imitations and Traditional Senior Luxury Brands : = The Moderating Roles of Consumer Characteristics.
by:
(Language materials, manuscript)
An Exploration of Tennessee's Historic Hotels as Cultural Heritage Tourism Assets.
by:
(Language materials, manuscript)
The Relationship between Social Media Advertising Engagement and Attitudes toward Advertising on Social Media : = Focusing on Facebook Users.
by:
(Language materials, manuscript)
Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia.
by:
(Language materials, manuscript)
Consumer Resistance to Sponsored eWOM : = The Roles of Influencer Credibility and Inferences of Influencer Motives.
by:
(Language materials, manuscript)
Multicultural Marketing : = An Investigation into Marketplace Diversity Across Two Essays.
by:
(Language materials, manuscript)
What Airbnb Reviews Can Tell Us? An Advanced Latent Aspect Rating Analysis Approach.
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(Language materials, manuscript)
Customer-Based Corporate Valuation : = Modeling with Missing, Aggregated Data Summaries.
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(Language materials, manuscript)
An Exploration into Entrepreneurial Marketing and Firm Profitability.
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(Language materials, manuscript)
How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
by:
(Language materials, manuscript)
A Qualitative Study Examining Digital Marketing Strategies of Sole Proprietors Working in Palm Springs, California.
by:
(Language materials, manuscript)
Customer Relationship Management in the e-Retailing Environment.
by:
(Language materials, manuscript)
Saudi Market Strategies Transforming Local Brands into Global Brands.
by:
(Language materials, manuscript)
Aspects of Online Reviews and Their Effects in Consumer Decisions.
by:
(Language materials, manuscript)
When Beauty Backfires : = Negative Effects of Product and Payment Aesthetics.
by:
(Language materials, manuscript)
Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.
by:
(Language materials, manuscript)
Furthering Psychological Understanding and Overcoming Cost-Related Shopping Cart Abandonment With Geolocation Crowdsourcing.
by:
(Language materials, manuscript)
Possessions and the Self : = Downstream Consequences of Ownership and Sharing What We Own.
by:
(Language materials, manuscript)
The Multifaceted Interplay between Firms and the Financial Community : = A Marketing Perspective.
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(Language materials, manuscript)
Examining the Role of Marketing in Customer Value Creation and Firm Value Capture.
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(Language materials, manuscript)
A Study of Leadership Strategy for Creative Collaboration Within a Digital Agency.
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(Language materials, manuscript)
The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice.
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(Language materials, manuscript)
Greater than the Sum of the Parts : = How Bundling Creates Value.
by:
(Language materials, manuscript)
An analysis of the relationship between college football fans and their rival teams.
by:
(Language materials, manuscript)
The Impact of CMO Tenure on Brand Equity and Cost of Capital : = Insights from Business to Consumer Industries.
by:
(Language materials, manuscript)
Essays on Consumers' Multi-channel and Multi-category Behavior.
by:
(Language materials, manuscript)
How to Cope with Ambivalence : = Sub-Dimensioning vs. Integration.
by:
(Language materials, manuscript)
Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms.
by:
(Language materials, manuscript)
Value Cocreation as a Double-Edged Sword in Customers' Quality of Life and Service Outcomes.
by:
(Language materials, manuscript)
Developing Customer Order Penetration Point within Production Lines, Newsvendor Supply Chains, and Supply Chains with Demand Uncertainties in Two Consecutive Echelons.
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(Language materials, manuscript)
An Exploratory Study of the Impact of School Websites on the Perception of Public Schools = = Un Estudio Exploratorio Sobre El Impacto De Los Sitios Web De Las Escuelas En La Percepcion De Las Escuelas Publicas.
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(Language materials, manuscript)
Application of Narrative Principles to Effectively Communicate through Graphic Design.
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(Language materials, manuscript)
Using Design Thinking to Explore Millennial Segmentation Gaps and Improve Relevancy within Cuyahoga Valley National Park.
by:
(Language materials, manuscript)
Traditional Media and New Media Advertising Cost Differentiation Research.
by:
(Language materials, manuscript)
Effects of Visual Design in Beef Seedstock Ads on Trust, Credibility, and Intent to Seek More Information.
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(Language materials, manuscript)
Art, commerce, and social transformation : = Public art and the marketing of Philadelphia.
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(Language materials, manuscript)
Branding the North Carolina Museum of Art : = Planning and implementing a public identity.
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(Language materials, manuscript)
The constitution of the arts as cultural production : = The role of the consumer, artist, and cultural intermediary as producer/consumer of meaning.
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(Language materials, manuscript)
Texas Tech University theatre season subscription campaign : = A marketing analysis and plan.
by:
(Language materials, manuscript)
The effects that cloud services offered by small accounting firms have on client satisfaction among older adults : = a means-end chain approach.
by:
(Language materials, manuscript)
Strategies for Implementing Advertisements in the Green Industry.
by:
(Language materials, manuscript)
Investigating Antecedents and Consequences of Exploratory Consumer Behavior in the Context of Online Fashion Product Rentailers.
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(Language materials, manuscript)
Small Business Restaurant Marketing Strategies for Sustainability.
by:
(Language materials, manuscript)
An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States.
by:
(Language materials, manuscript)
Slow fashion : = Understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium.
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(Language materials, manuscript)
THE IMPACT OF THE CONSUMER'S PSYCHOGRAPHIC AND DEMOGRAPHIC CHARACTERISTICS ON BUYER BEHAVIOR: = A COMPARATIVE ANALYSIS OF PSYCHOGRAPHICS AND DEMOGRAPHICS AS SEGMENTATION VARIABLES IN A RAIL PASSENGER MARKET.
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(Language materials, manuscript)
Company Benefits and Social Benefits : = Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs.
by:
(Language materials, manuscript)
An Experimental Investigation of Skipping Behavior in YouTube Advertising : = The Effect of Humor on Attention, Attitude, and Brand Recall.
by:
(Language materials, manuscript)
Incentive Mechanisms For Inventory Control and Promotion Planning in Value Chain Management.
by:
(Language materials, manuscript)
Excel 2016 for advertising statistics = a guide to solving practical problems /
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(Language materials, printed)
The social organisation of marketing = a figurational approach to people, organisations, and markets /
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(Language materials, printed)
Cross-cultural personal selling = agents' competences in international personal selling of services /
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(Language materials, printed)
Political branding strategies = campaigning and governing in Australian politics /
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(Language materials, printed)
International retailers' performance in host countries = the roles of strategies, consumer perceptions and the local environment /
by:
(Language materials, printed)
Global business value innovations = building innovation capabilities for business strategies /
by:
(Language materials, printed)
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
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(Language materials, printed)
Magical capitalism = enchantment, spells, and occult practices in contemporary economies /
by:
(Language materials, printed)
Innovation and capacity building = cross disciplinary management theories for practical applications /
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(Language materials, printed)
European cities in dynamic competition = theory and case studies on urban governance, strategy, cooperation and competitiveness /
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(Language materials, printed)
Biosurveillance in new media marketing = world, discourse, representation /
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(Language materials, printed)
Tourism management, marketing, and development = performance, strategies, and sustainability /
by:
(Language materials, printed)
Contemporary wine marketing and supply chain management = a global perspective /
by:
(Language materials, printed)
The business value of developer relations = how and why technical communities are key to your success /
by:
(Language materials, printed)
Sustainable growth in global markets = strategic choices and managerial implications /
by:
(Language materials, printed)
Internationalization of business = cases on strategy formulation and implementation /
by:
(Language materials, printed)
The scale-up manual : = handbook for innovators, entrepreneurs, teams and firms /
by:
(Language materials, printed)
Tourist destination management = instruments, products, and case studies /
by:
(Language materials, printed)
Advances in national brand and private label marketing = Sixth International Conference, 2019 /
by:
(Language materials, printed)
Toolbox for marketing and management = creative concepts, forecasting methods, and analytical instruments /
by:
(Language materials, printed)
Assortment and merchandising strategy = building a retail plan to improve shopper experience /
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(Language materials, printed)
Irrigation in the Mediterranean = technologies institutions and policies /
by:
(Language materials, printed)
Wine tourism destination management and marketing = theory and cases /
by:
(Language materials, printed)
Foreign investment promotion = governance and implementation in Central-Eastern European regions /
by:
(Language materials, printed)
China's Belt and Road Initiative in a global context.. Volume I,. A business and management perspective
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(Language materials, printed)
Affective governmentality = neoliberal education advertisements in Singapore /
by:
(Language materials, printed)
Strategic innovative marketing and tourism = 7th ICSIMAT, Athenian Riviera, Greece, 2018 /
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(Language materials, printed)
Marketing above the noise = achieve strategic advantage with marketing that matters /
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(Language materials, printed)
Selling science = how to use business skills to win support for scientific research /
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(Language materials, printed)
Corporate Purpose – das Erfolgskonzept der Zukunft = Wie sich mit Haltung Gemeinwohl und Profitabilität verbinden lassen /
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(Language materials, printed)
The Pursuit of Food Well-Being = The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing /
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(Language materials, printed)
Higher Education Marketing in Africa = Explorations into Student Choice /
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(Language materials, printed)
Transgenerational Marketing = Evolution, Expansion, and Experience /
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(Language materials, printed)
Virtual Reality als neuartiges Kommunikationsinstrument der internen, identitätsbasierten Markenkommunikation = Eine wissenschaftliche Untersuchung am Fallbeispiel der Corporate Brand Merck /
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Handbuch Funktionale Musik = Psychologie – Technik – Anwendungsgebiete /
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(Language materials, printed)
Einführung in das Crowdfunding = Formen, Anwendungsbereiche, Erfolgsfaktoren, rechtlicher Rahmen /
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(Language materials, printed)
Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /
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(Language materials, printed)
Marketing Channels and Supply Chain Networks in North America = A Historical Analysis /
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(Language materials, printed)
Effiziente Marketingkampagnen – Erfolgsfaktoren von Effie-Gewinnern = Konzepte erfolgreicher und wirkungsvoller Werbekommunikation /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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(Language materials, printed)
Preispolitik im digitalen Zeitalter = Auswirkungen von Digitalisierung und Künstlicher Intelligenz /
by:
(Language materials, printed)
Das DJ-Prinzip des Managements = Handlungsorientiertes Wissen für Führen und Entscheiden im digital vernetzten Zeitalter /
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Neuromarketing in der Praxis = Den Emotionen auf der Spur – implizite Kauftreiber erkennen und als Verkaufstreiber nutzen /
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Zielgruppenorientierte Veranstaltungskonzeption = Messen, Kongresse und Events auf Zielgruppen ausrichten /
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Erfolgreich im stationären Einzelhandel = Wege zur konsequenten Profilierung im digitalen Zeitalter /
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Basiswissen Allgemeine Betriebswirtschaftslehre = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /
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Dialogmarketing Perspektiven 2019/2020 = Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
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Preispsychologie = In vier Schritten zur optimierten Preisgestaltung /
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Perspektiven des Dienstleistungsmanagements = Aus Sicht von Forschung und Praxis /
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Empfehlungsmarketing = Netzwerkaufbau und Umsatzsteigerung leicht gemacht /
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Politikmarketing 4.0 = Eine wirtschaftspsychologische Fundierung /
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Webinare – alles ganz anders hier! = So gestalten Sie wirkungsvolle und nachhaltige Webinare /
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Event Marketing in the Context of Higher Education Marketing and Digital Environments
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Trends in Event Education = Ein Tagungsband zur Veranstaltungswirtschaft /
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Marketingmanagement = Strategie - Instrumente - Umsetzung - Unternehmensführung /
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Potenzialentfaltung und Burnout-Prävention im Vertrieb = Mit den Grundsätzen des Leistungssports zur Balance zwischen Erfolg und Gelassenheit /
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B2B eCommerce = Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel /
by:
(Language materials, printed)
Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII
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Services marketing cases in emerging markets = an Asian perspective /
by:
(Language materials, printed)
Strategic innovative marketing = 4th IC-SIM, Mykonos, Greece 2015 /
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(Language materials, printed)
Leading creative teams = management career paths for designers, developers, and copywriters /
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(Language materials, printed)
Design science in tourism = foundations of destination management /
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(Language materials, printed)
Measuring electronic word-of-mouth effectiveness = developing and applying the eWOM trust scale /
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SMEs in an era of globalization = international business and market strategies /
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(Language materials, printed)
Evolution of destination planning and strategy = the rise of tourism in Croatia /
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Stages of corporate social responsibility = from ideas to impacts /
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Sustainable luxury brands = evidence from research and implications for managers /
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Global brand strategy = world-wise marketing in the age of branding /
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New luxury management = creating and managing sustainable value across the organization /
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(Language materials, printed)
Value-ology = aligning sales and marketing to shape and deliver profitable customer value propositions /
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The complexity turn = cultural, management, and marketing applications /
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Changing trends in Japan's employment and leisure activities = implications for tourism marketing /
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(Language materials, printed)
SEO - Strategie, Taktik und Technik = Online-Marketing mittels effektiver Suchmaschinenoptimierung /
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich = Wirkungen der Markenliebe /
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Perspectives on Public Relations Historiography and Historical Theorization = Other Voices /
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Adoption of Innovation = Balancing Internal and External Stakeholders in the Marketing of Innovation /
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Ausgewählte Aspekte des Digital Branding = Handlungskonzepte für die digitale Markenführung /
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Digital Relevance = Developing Marketing Content and Strategies that Drive Results /
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CSR und Produktmanagement = Langfristige Wettbewerbsvorteile durch nachhaltige Produkte /
by:
(Language materials, printed)
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Making Social Technologies Work = Leveraging the Power and Managing Perils of Social Technologies in Business /
by:
(Language materials, printed)
Global Perspectives in Marketing for the 21st Century = Proceedings of the 1999 World Marketing Congress /
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(Language materials, printed)
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Minority Marketing: Research Perspectives for the 1990s = Proceedings of the 1993 Minority Marketing Congress /
by:
(Language materials, printed)
Vertriebsmitarbeiter und Innovationen = Empirische Studien in Business-to-Business-Märkten /
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(Language materials, printed)
Advances in National Brand and Private Label Marketing = Second International Conference, 2015 /
by:
(Language materials, printed)
Public Relations in China = Building and Defending your Brand in the PRC /
by:
(Language materials, printed)
Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
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(Language materials, printed)
Driving Demand = Transforming B2B Marketing to Meet the Needs of the Modern Buyer /
by:
(Language materials, printed)
Marketing, Technology and Customer Commitment in the New Economy = Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
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(Language materials, printed)
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… = Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference /
by:
(Language materials, printed)
Market Mediations = Semiotic Investigations on Consumers, Objects and Brands /
by:
(Language materials, printed)
Investor Relations in Deutschland = Institutionalisierung - Professionalisierung - Kapitalmarktentwicklung - Perspektiven /
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Professionelles Partnermanagement im Lösungsvertrieb = In 35 Schritten zur nachhaltig erfolgreichen Geschäftsbeziehung /
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Sales Performance Management = Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten /
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Wissenschaftsmarketing = Grundlagen und Möglichkeiten am Beispiel der Ressortforschung /
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Internet-Based Customer Value Management = Developing Customer Relationships Online /
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Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
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Erfolgsfaktoren von Pop-up Stores = Fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie /
by:
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Aktive Krisenkommunikation = Erste Hilfe für Management und Krisenstab /
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(Language materials, printed)
Kundenintegration und Leistungslehre = Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship /
by:
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Praxiswissen Online-Marketing = Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR /
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Ubiquitärer E-Service für Konsumenten = Die Perspektive der Theorie Psychologischer Reaktanz /
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(Language materials, printed)
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Rethinking Place Branding = Comprehensive Brand Development for Cities and Regions /
by:
(Language materials, printed)
Erfolgsworkshop Vertrieb - Packen Sie's an! = Ziele definieren, Maßnahmen planen und endlich tun, was getan werden muss /
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Mobilität aus Kundensicht = Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken /
by:
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Familienunternehmen als Kategorienmarke = Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen /
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Erfolgsfaktor Kanzleikommunikation = Magnet für Mandanten und Mitarbeiter /
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Das Fan-Prinzip = Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern /
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Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS? = Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden /
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Boundary Spanning Elements and the Marketing Function in Organizations = Concepts and Empirical Studies /
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Nutzung von Online-Immobilienfinanzierungen = Empirische Untersuchung der Einflussbedingungen und Auswirkungen /
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The Perception of Quality = Mapping Product and Service Quality to Consumer Perceptions /
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Handbuch Business-to-Business-Marketing = Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing /
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New Meanings for Marketing in a New Millennium = Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty = Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
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Brand Building and Marketing in Key Emerging Markets = A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
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Marken erfolgreich gestalten = Die 20 wichtigsten Grundsätze der Markenführung /
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Proceedings of the 1988 International Conference of Services Marketing
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A History of Fair Trade in Contemporary Britain = From Civil Society Campaigns to Corporate Compliance /
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Managing Online Reputation = How to Protect Your Company on Social Media /
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(Language materials, printed)
Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /
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Innovating in a Service-Driven Economy = Insights, Application, and Practice /
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Western European Perspectives on the Development of Public Relations = Other Voices /
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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Redesigning Manufacturing = Reimagining the Business of Making in the UK /
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Independent Luxury = The Four Innovation Strategies To Endure In The Consolidation Jungle /
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Advertising Confluence = Transitioning Marketing Communications into Social Movements /
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Einfluss von Preispsychologie auf Kundenbetrug = Theoretische Fundierung und empirische Analyse /
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Agency = Starting a Creative Firm in the Age of Digital Marketing /
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The Vulnerability of Corporate Reputation = Leadership for Sustainable Long-Term Value /
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From Coal to Biotech = The Transformation of DSM with Business School Support /
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Corporate Social Responsibility und Marketing = Eine Einführung in das Transformative Marketing in Theorie und Praxis /
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Akzeptanz von Telematik in der Motorfahrzeugversicherung = Eine Bedürfnisanalyse bei motorfahrzeughaltenden Privatpersonen in der Schweiz /
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Entrepreneurial Marketing = Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen /
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McMarketing = Einblicke in die Marketing-Strategie von McDonald's /
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness = Sponsorship in a National and International Environment /
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Die Unternehmensgründung im Kulturbereich = Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien /
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Marketing = Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele /
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Management von Multiscreen-Kampagnen = Grundlagen, Organisation, Roadmap, Checklisten /
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Innovationen im Mittelstand erfolgreich managen = 25 Tipps für die praktische Umsetzung /
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Herausforderung Intranet = Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement /
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Preis und Prestige = Effekte von Verkaufsförderungen auf Prestigemarken in der Automobilindustrie /
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Interaktionskompetenz im Vertrieb = Konzeptualisierung und Erfolgswirkung /
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Growing Brands Through Sponsorship = An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
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Vertical Brand Portfolio Management = Strategies for Integrated Brand Management between Manufacturers and Retailers /
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Konsumentenverhalten im Zeitalter der Digitalisierung = Trends: E-Commerce, M-Commerce und Connected Retail /
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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Erfolgsfaktor Kanzleistrategie = Zielgruppen bestimmen und gewinnen /
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Perspektivwechsel im Employer Branding = Neue Ansätze für die Generationen Y und Z /
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Die neue Öffentlichkeitsarbeit = Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele /
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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Emotionale Verkaufsintelligenz = Mit Achtsamkeit und Werteorientierung besser verkaufen /
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(Language materials, printed)
The Sustainable Global Marketplace = Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference /
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(Language materials, printed)
Determinants of Private Label Attitude = Predicting Consumers’ Brand Preferences Using Psychographics /
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(Language materials, printed)
Events und Emotionen = Stand und Perspektiven der Eventforschung /
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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Marketing für Dienstleister = Wie Sie unsichtbare Leistungen erfolgreich vermarkten /
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(Language materials, printed)
Marketing in Transition: Scarcity, Globalism, & Sustainability = Proceedings of the 2009 World Marketing Congress /
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(Language materials, printed)
Akustisches Markendesign = Nutzerspezifische Wirkung akustischer Marken-Websites /
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(Language materials, printed)
250 Keywords Preis- und Produktpolitik = Grundwissen für Manager /
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Gesundheitsbewusstes Konsumentenverhalten = Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins /
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Serviceparadigmen und Implikationen für die Vermarktung = Eine Einführung /
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Verkaufe dein Produkt, nicht deine Seele = Kunden auf Augenhöhe begegnen und Abschlussquoten erhöhen /
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(Language materials, printed)
Creating and Delivering Value in Marketing = Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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Ideas in Marketing: Finding the New and Polishing the Old = Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
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The Paradox of Points = Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs /
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Advances in Advertising Research (Vol. V) = Extending the Boundaries of Advertising /
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Forum Markenforschung = Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ /
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Use of Market Data in the Recruitment of High Potentials = Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /
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Vertical Cooperative Advertising in Supply Chain Management = A Game-Theoretic Analysis /
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Markensoziologie kompakt – Basics für die Praxis = Eine Kurzanleitung für die erfolgreiche Markenführung /
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Entscheidungsfindung in jungen Unternehmen = Eine empirische Untersuchung der Anwendung von Entscheidungslogiken /
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Erfolgreiche Kundenrückgewinnung = Verlorene Kunden identifizieren, halten und zurückgewinnen /
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Modeling Markets = Analyzing Marketing Phenomena and Improving Marketing Decision Making /
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Vertrieb industrieller Dienstleistungen = Eine Untersuchung organisationaler Strukturen und Fähigkeiten /
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Treiber und Auswirkungen von Preiskomplexität = Empirische Analyse unterschiedlicher Dienstleistungsbranchen /
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Allgemeine Betriebswirtschaftslehre = Grundlagen unternehmerischer Funktionen /
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Corporate Code = Wege zu einer klaren und unverwechselbaren Unternehmenssprache /
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Soziale Vernetzung von Vertriebsmitarbeitern = Empirische Studien in Business-to-Business-Märkten /
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Data Science, Learning by Latent Structures, and Knowledge Discovery
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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
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Revolution in Marketing: Market Driving Changes = Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Staying the Consumption Course = Exploring the Individual Lock-in Process in Service Relationships /
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Angebotspreisfindung bei umkämpften Aufträgen = Ein entscheidungstheoretisches Modell /
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Fundamentals of Business-to-Business Marketing = Mastering Business Markets /
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Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
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Minority Marketing: Issues and Prospects = Proceedings of the 1987 Minority Marketing Congress /
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Selected Essays on Corporate Reputation and Social Media = Collection of Empirical Evidence /
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Innovation and Product Management = A Holistic and Practical Approach to Uncertainty Reduction /
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Praxishandbuch Social Media Recruiting = Experten Know-How / Praxistipps / Rechtshinweise /
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The Replication of Retail Fashion Formats into Foreign Countries = A Qualitative Analysis /
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Mit olympischem Verkaufen zum Erfolg = So werden Sie ein Top-Verkäufer /
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Marketing Erneuerbarer Energien = Grundlagen, Geschäftsmodelle, Fallbeispiele /
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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Innovations in Social Marketing and Public Health Communication = Improving the Quality of Life for Individuals and Communities /
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Praxis des PR-Managements = Strategien - Instrumente - Anwendung /
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Complementor Relationship Management = Herausforderungen und Lösungskonzepte /
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The 1980’s: A Decade of Marketing Challenges = Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
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Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten = Empirische Studien zur Untersuchung der Wirkungszusammenhänge /
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Zukunft der Marktforschung = Entwicklungschancen in Zeiten von Social Media und Big Data /
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Advertorial, Blogbeitrag, Content-Strategie & Co. = Neue Texte der Unternehmenskommunikation /
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Fortgeschrittene Multivariate Analysemethoden = Eine anwendungsorientierte Einführung /
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(Language materials, printed)
Information and Communication Technologies in Tourism 2015 = Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 /
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(Language materials, printed)
Die Soziologie, der Gestaltwille und die Marke = Soziale Systeme verstehen und führen /
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(Language materials, printed)
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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Der neue Online-Handel = Geschäftsmodell und Kanalexzellenz im Digital Commerce /
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Chefsache Social Media Marketing = Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen /
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Fußballvereine am Kapitalmarkt = Wie sich der Fußball an der Börse finanziert /
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Identitätsbasierte Markenführung = Grundlagen - Strategie -Umsetzung - Controlling /
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
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Konsumentenverhalten im Zeitalter der Mass Customization = Trends: Individualisierung und Nachhaltigkeit /
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Die Besten für den Vertrieb = So nutzen Sie erfolgreiche Sales-Strategien zur Rekrutierung von Top-Mitarbeitern /
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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Marketing Horizons: A 1980's Perspective = Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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Multichannel Commerce = A Consumer Perspective on the Integration of Physical and Electronic Channels /
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Value Chain Marketing = A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
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Was viele Verkäufer nicht zu fragen wagen = 100 Tipps für bessere Verkaufsresultate im Außendienst /
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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IT-Marketing = Produkte anders denken - denn nichts ist, wie es scheint /
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Business Relationship Management and Marketing = Mastering Business Markets /
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Stakeholderorientierte Führung großer Stiftungen = Ein kausalanalytischer Erklärungsansatz der Stiftungsperformance /
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Positionierung und USP = Wie Sie eine Alleinstellung für Ihre Produkte finden und umsetzen /
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Strategisches Design der Zukunft = Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives /
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Zeitungswebsites = Der Einfluss von Usability und Design auf den Werbeerfolg /
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Corporate Shitstorm Management = Konfrontationen im Social Web professionell managen /
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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(Language materials, printed)
Preisverhandlungen erfolgreich führen und gewinnen = Rabattforderungen professionell abwehren - und Kunden trotzdem zufriedenstellen /
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Theorien des PR-Managements = Geschichte - Basiswissenschaften - Wirkungsdimensionen /
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Kunden gewinnen mit Meta-Selling = So steigern Sie Ihre Abschlussquote radikal /
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Nachhaltige Events = Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung /
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Übertragungsmechanismen von Reputation zwischen mehreren Bezugsgruppen = Empirische Untersuchung im Krankenhaus bei Einweisern und Patienten /
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Dialogmarketing Perspektiven 2014/2015 = Tagungsband 9. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
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Cultural Tourism in a Digital Era = First International Conference IACuDiT, Athens, 2014 /
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Das gebaute Museumserlebnis = Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken /
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Nachhaltigkeitsorientierte Unternehmensführung = Employer Branding als Ansatz zur Gewinnung geeigneter Mitarbeiter /
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Auf dem Weg zum Profi im Verkauf = Verkaufsgespräche zielstrebig und kundenorientiert führen /
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Retail Brand Equity and Loyalty = Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
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Evidenzbasiertes Markenmanagement = Preis-Qualitäts-Positionierung und Social Media Analytics /
by:
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Integration von Kundenaktivitäten in das Blueprinting von Dienstleistungsprozessen
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Einflussgröße und Konsequenzen der Unternehmensfairness = Empirische Analyse aus der Perspektive von Patienten und niedergelassenen Ärzten /
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The Quintessence of Strategic Management = What You Really Need to Know to Survive in Business /
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Events und Tourismus = Stand und Perspektiven der Eventforschung /
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Grüner Materialismus = Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum /
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Servicetransformation = Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement /
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Verlässlichkeit als Beschaffungskriterium = Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich /
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Political Branding Strategies = Campaigning and Governing in Australian Politics /
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Tourism Marketing for Developing Countries = Battling Stereotypes and Crises in Asia, Africa and the Middle East /
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Tourism Management, Marketing, and Development = Performance, Strategies, and Sustainability /
by:
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Fashion Brand Internationalization = Opportunities and Challenges /
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In Search of the Two-Handed Economist = Ideology, Methodology and Marketing in Economics /
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The Social Organization = Managing Human Capital through Social Media /
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Wine Positioning = A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World /
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UX Redefined = Winning and Keeping Customers with Enhanced Usability and User Experience /
by:
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing = Proceedings of the 2013 World Marketing Congress /
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Online Brand Communities = Using the Social Web for Branding and Marketing /
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Marketing Challenges in a Turbulent Business Environment = Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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Thriving in a New World Economy = Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
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Qualität der Dualen Kommunikation = Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten /
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Enterprise Social Networks = Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele /
by:
(Language materials, printed)
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
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Online-Know-how für Manager = 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern /
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(Language materials, printed)
Kundenevents – richtig gut moderiert! = Der Praxisleitfaden für Veranstaltungen mit Nachwirkung /
by:
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Querdenken im Marketing = Wie Sie die Regeln im Markt zu Ihrem Vorteil verändern /
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Nachhaltigkeit und Consumer Confusion am Point of Sale = Eine Untersuchung zum Kauf nachhaltiger Produkte im Lebensmitteleinzelhandel /
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Entrepreneurship, Business and Economics - Vol. 1 = Proceedings of the 15th Eurasia Business and Economics Society Conference /
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Digitalisierung im Vertrieb = Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen /
by:
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Identitätsbasierter Markenschutz = Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie /
by:
(Language materials, printed)
Empowering Brands with Customer Integration = Classification, Benefits and Success Factors /
by:
(Language materials, printed)
Handbuch Instrumente der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen /
by:
(Language materials, printed)
Regionalmarketing als räumliches Steuerungs- und Entwicklungsinstrument = Grundlagen - Konzepte - Fallbeispiele /
by:
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Making a Difference Through Marketing = A Quest for Diverse Perspectives /
by:
(Language materials, printed)
Der Direktvertrieb in Mehrkanalstrategien = Eine Einführung mit Beispielen für die Umsetzung /
by:
(Language materials, printed)
Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels = Eine kaufprozessphasenübergreifende Untersuchung /
by:
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Wissens- und Innovationsmanagement in der Franchisepraxis = Nachhaltig erfolgreich durch Replikation und Innovation /
by:
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Open Tourism = Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry /
by:
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Der effektive Einsatz kreativer Pausen im Rahmen der Werbegestaltung = Die Wirkung und optimale Ausgestaltung einer Inkubationsphase im Kontext der selektiven und konfigurativen Ideengenerierung /
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Cruise Business Development = Safety, Product Design and Human Capital /
by:
(Language materials, printed)
Market Entry into the USA = Why European Companies Fail and How to Succeed /
by:
(Language materials, printed)
Organised Retailing and Agri-Business = Implications of New Supply Chains on the Indian Farm Economy /
by:
(Language materials, printed)
Kundenintegration und Kundenbeziehungen = Konzeption, Wirkungsmechanismen und Managementimplikationen /
by:
(Language materials, printed)
Live Communication-Atmosphäre als Profilierungsfaktor = Eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen /
by:
(Language materials, printed)
Luxury the Chinese Way = The Emergence of a New Competitive Scenario /
by:
(Language materials, printed)
Erfolgreiches Produktmanagement = Tool-Box für das professionelle Produktmanagement und Produktmarketing /
by:
(Language materials, printed)
Der Einsatz von Social Media in der Eventkommunikation = Dargestellt am Beispiel ausgewählter Marathonläufe /
by:
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Contemporary Wine Marketing and Supply Chain Management = A Global Perspective /
by:
(Language materials, printed)
Perspectives on Consumer Choice = From Behavior to Action, from Action to Agency /
by:
(Language materials, printed)
Sustainable Growth in Global Markets = Strategic Choices and Managerial Implications /
by:
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The Intuitive Customer = 7 Imperatives For Moving Your Customer Experience to the Next Level /
by:
(Language materials, printed)
More Than a Showroom = Strategies for Winning Back Online Shoppers /
by:
(Language materials, printed)
Digital Stractics = How Strategy Met Tactics and Killed the Strategic Plan /
by:
(Language materials, printed)
Advertising in the Aging Society = Understanding Representations, Practitioners, and Consumers in Japan /
by:
(Language materials, printed)
Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen = Theoretische Fundierung und empirische Analyse /
by:
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Successful Social Media and Ecommerce Strategies in the Wine Industry
by:
(Language materials, printed)
In-store Mobile Marketing-Kommunikation = Empirische Analysen von Determinanten aus Konsumentensicht /
by:
(Language materials, printed)
Deal Resulting = Neue Aufträge professionell gewinnen Komplexe Verhandlungen exzellent führen Folgeaufträge erfolgreich verhandeln /
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Kundenbegeisterung durch Serviceinnovationen = Eine Analyse am Beispiel technologiebasierter Self-Services /
by:
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Die Bewertung humorvoll vergleichender und herabsetzender Werbung = Entwicklung eines interdisziplinären Testschemas zur Erhöhung der Rechtssicherheit /
by:
(Language materials, printed)
Einführung in die Vermarktung Erneuerbarer Energien = Basics für die Unternehmenspraxis /
by:
(Language materials, printed)
Multivariate Analysemethoden = Eine anwendungsorientierte Einführung /
by:
(Language materials, printed)
Preismanagement = Strategie - Analyse - Entscheidung - Umsetzung /
by:
(Language materials, printed)
Service Fascination = Gaining Competitive Advantage through Experiential Self-Service Systems /
by:
(Language materials, printed)
Social Media für KMU = Der Leitfaden mit allen Grundlagen, Strategien und Instrumenten /
by:
(Language materials, printed)
Agile Markenführung = Wie Sie Ihre Marke stark machen für dynamische Märkte /
by:
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
by:
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Emotionale Markenbindung in sozialen Netzwerken = Zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook /
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Qualitätsmanagement für Dienstleistungen = Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden /
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Die Dunkle Triade im Dienstleistungskontext = Einfluss auf die Emotionsarbeit und Konsequenzen für den Angestellten /
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Komplexität interner Dienstleistungen = Konzeptualisierung, Messung und Integration in ein Wirkungsmodell /
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Variable Vergütung im Vertrieb = 10 Bausteine für eine motivierende Entlohnung im Außen- und Innendienst /
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The Marketing Challenge for Industrial Companies = Advanced Concepts and Practices /
by:
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Mobile Strategy = Marken- und Unternehmensführung im Angesicht des Mobile Tsunami /
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Intellectual Property Management = Geistiges Eigentum als Führungsinstrument und Erfolgsfaktor in der Wissensökonomie /
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Messen machen Märkte = Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge /
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Social Media in China = Wie deutsche Unternehmen soziale Medien im chinesischen Markt erfolgreich nutzen können /
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Incompetency and Competency Training = Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices /
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The Relationship of Body Weight and Skepticism towards Advertising
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Vernetze Mitarbeiter, stifte Sinn = Employee Relationship Management am Beispiel eines Hidden Champions /
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Marken und Medien = Führung von Medienmarken und Markenführung mit neuen und klassischen Medien /
by:
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Trialogische Markenführung im Business-to-Business = Der Einfluss von Social Media auf die identitätsbasierte Markenführung /
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Market Entry in China = Case Studies on Strategy, Marketing, and Branding /
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Handbuch Strategische Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen /
by:
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Location-based Advertising im Kontext von Big Data = Determinanten der Konsumentenakzeptanz /
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Excel 2016 for Marketing Statistics = A Guide to Solving Practical Problems /
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Transformational Sales = Making a Difference with Strategic Customers /
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501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition
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Die mediatisierte Markenerweiterung = Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht /
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Einfluss von Retailer Brands auf das Image von Private Label Brands = Eine experimentelle Analyse im Online-Fashionhandel /
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Nachhaltige Events = Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung /
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Optimierung von Online-Stellenanzeigen = Kompaktes Wissen für effektives Recruiting /
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Ganzheitliche Markenpositionierung = Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix /
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Markenauthentizität als strategisches Markenführungsinstrument = Identitätsbasierte Re-Konzeptualisierung und Entwicklung einer empirisch validierten Markenauthentizitätsskala /
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Digitales Bewegtbild im Media-Mix = Grundlagen, Herausforderungen und Planungsbeispiele /
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Ökolabel zwischen Greenwashing und Entscheidungshilfe = Eine markensoziologische Organisationsanalyse am Beispiel von Konsumgütern aus dem Lebensmittelsektor /
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Quick Guide Trendmanagement = Wie Sie Trendwissen in Ihrem Unternehmen wirksam nutzen /
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Strategische Positionierung und Kundenzufriedenheit = Anforderungen – Umsetzung – Praxisbeispiele /
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Online-Fundraising = Digitales Spendensammeln: Wie Sie soziale Projekte und Organisationen erfolgreich finanzieren /
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Designing Smart Prices = Kundenwahrnehmung von Dynamic und Personalized Pricing /
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E-Business-Generator = Aufbau elektronischer Geschäftsmodelle in der Digitalen Wirtschaft /
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Digital Listening für Unternehmen = Entscheiderwissen für Corporate Security, Personenschutz, Market Intelligence und Personalmarketing /
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Innovation, Social Networks, and Service Ecosystems = Managing Value in the Digital Economy /
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Marketing Weiterdenken = Zukunftspfade für eine marktorientierte Unternehmensführung /
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Toolbox Customer Experience = Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen /
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Persönlichkeitsbasierte Personalisierung im Mobile Commerce = Eine verhaltenswissenschaftliche Analyse am Beispiel von Supermarkt-Apps /
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Kundenerlebnisse in Ferienwelten = Das Spannungsfeld von Destinations- und Resortmarke /
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Lessons from Trump’s Political Communication = How to Dominate the Media Environment /
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Events und Messen im digitalen Zeitalter = Aktueller Stand und Perspektiven /
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Second-Hand Luxus in Deutschland = Eine multidimensionale Erfassung des Kaufverhaltens /
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Handelsmarketing = Grundlagen der marktorientierten Führung von Handelsbetrieben /
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Integration von Marketing und Vertrieb = Ein konzeptioneller Ansatz für ein erfolgreiches Schnittstellenmanagement /
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Publishing-Strategien für unabhängige Spiele-Entwickler = Kriterien und Leitfaden für die Wahl zwischen einem Publishingpartner oder einer Selbstveröffentlichung /
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Marktorientierte Unternehmensführung und gesellschaftliche Verantwortung = Beiträge zu Corporate Social Responsibility und Corporate Digital Responsibility /
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Künstliche Intelligenz in der Praxis = Anwendung in Unternehmen und Branchen: KI wettbewerbs- und zukunftsorientiert einsetzen /
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Retargeting und die Rolle des Online-Shopping-Momentums = Theoretische Fundierung und empirische Analyse /
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Eurasian Business Perspectives = Proceedings of the 23rd Eurasia Business and Economics Society Conference /
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Agile Marketing = Marketing in dynamischen Zeiten: Mindset – Methoden – Tools /
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Halal aus Sicht der muslimischen Bevölkerung = Eine Studie über kaufentscheidende Werte, Motive und Einstellungen /
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Disruption in der Event- und Messebranche = Den digitalen Aufbruch mitgestalten /
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Marketing im Zeitalter der Digitalisierung = Chancen und Herausforderungen durch digitale Innovationen /
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Der neue Online-Handel = Geschäftsmodell und Kanalexzellenz im Digital Commerce /
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Advances in National Brand and Private Label Marketing = Third International Conference, 2016 /
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Ambush Marketing und Markenschutz = Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Großereignisse /
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Managing Negative Word-of-Mouth on Social Media Platforms = The Effect of Hotel Management Responses on Observers’ Purchase Intention /
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Das Fan-Prinzip = Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern /
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Cultural Perspectives in a Global Marketplace = Proceedings of the 2010 Cultural Perspectives in Marketing Conference /
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Sales Coaching by Benedict = Vertriebserfolg mit klaren Strukturen und Herz /
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Basiswissen Marketing = Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /
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Islamic Marketing = Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /
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Events nachhaltig gestalten = Grundlagen und Leitfaden für die Konzeption und Umsetzung von Nachhaltigen Events /
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Business Project Management and Marketing = Mastering Business Markets /
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Marketing‐Konzeption zur Rückgewinnung ausgewählter Einzelhandelskunden = Ein Relationship Management‐Ansatz am Beispiel des deutschen Buchhandels /
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Attraktivität von Cross-Selling-Angeboten aus Kundensicht = Konstruktentwicklung und Überprüfung im Wirkungsmodell /
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment = Evidence from Four Countries /
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Das einfache und emotionale Kauferlebnis = Mit Usability, User Experience und Customer Experience anspruchsvolle Kunden gewinnen /
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Neue Konzepte für einprägsame Events = Partizipation statt Langeweile - vom Teilnehmer zum Akteur /
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Käufliches Alter(n) = Konstruktionen subjektiven Alterserlebens in der Marketingkommunikation /
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Targeting Using Augmented Data in Database Marketing = Decision Factors for Evaluating External Sources /
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The Drivers of Wearable Device Usage = Practice and Perspectives /
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Marktorientierung in Business-to-Business-Märkten = Eine empirische Untersuchung von mehrstufigen Marketingstrategien /
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International Fragmentation = Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /
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Social Media Management = Technologies and Strategies for Creating Business Value /
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Kundenorientierung und Kundenservice in der Touristik = Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen /
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Revenue Management in Manufacturing = State of the Art, Application and Profit Impact in the Process Industry /
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Preispsychologie = In vier Schritten zur optimierten Preisgestaltung /
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Programmatic Advertising = The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
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Multisensory Impact of Sport Events = A Comparative Effect Analysis Based on Soccer Games /
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Balanceorientierte Führung = Eine Modellableitung als zukünftiger Managementansatz /
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Einweiser- und Patientenbeziehungsmanagement im Krankenhaus = Die Option der direkten Patientenakquisition und -bindung /
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Brand Page Attachment = An Empirical Study on Facebook Users’ Attachment to Brand Pages /
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? = Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
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Advances in Advertising Research (Vol. VI) = The Digital, the Classic, the Subtle, and the Alternative /
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Rückkehrintention und erfolgreiche Spenderrückgewinnung = Konzeption und empirische Befunde /
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Kampagnen führen = Potenziale professioneller Kommunikation im digitalen Zeitalter /
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Faktor Mensch im Verkauf = Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb /
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Handbuch Controlling der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen /
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Innengerichtete Markenführung in Unternehmen mit mehreren Marken = Wirkungen und Determinanten multipler Brand Commitments /
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Ältere Konsumenten in Handel und Marketing = Empirische Überprüfung der Bedeutung von Convenience /
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Werbestrategien für Produktneueinführungen im Lebensmittelbereich = Eine Analyse des Einflusses von Lebensereignissen auf die Wirkung von Werbung für neue Produkte /
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Advertorials versus klassische Printwerbung = Eine Wirkungsanalyse /
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Kundenintegration als zweischneidiges Schwert = Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung /
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Chronic Regulatory Focus and Financial Decision-Making = Asset and Portfolio Allocation /
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Mehr Verkaufserfolg durch Selbstcoaching = Überflügeln Sie sich selbst: in 21 Tagen zum Quantensprung /
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Social Media für Führungskräfte = Behalten Sie das Steuer in der Hand /
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Video-Marketing mit YouTube = Video-Kampagnen strategisch planen und erfolgreich managen /
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11 Irrtümer über Marken = So gelingen Markenaufbau und Markenführung /
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Pay-What-You-Want im Internet = Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft /
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Industrielle Dienstleistungen = Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern /
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B2B - or not to be? = Der Weg zu Vertriebserfolg und profitablem Wachstum /
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Der Konkurrenz ein Kundenerlebnis voraus = Customer Experience Management – 111 Tipps zu Touchpoints, die Kunden begeistern /
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Die haptische Gestaltung von Direct Mailings = Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert /
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Employer Brand Management = Arbeitgebermarken aufbauen und steuern /
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Personalmarketing im Internet = Eine rechtliche und betriebswirtschaftliche Betrachtung /
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Die Zukunft des Autohandels = Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird /
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Internationale Markenstrategien = Erfolgswirkung der Markenstandardisierung auf den Markenwert /
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Achieving Brand Loyalty in China through After-Sales Services = With a Particular Focus on the Influences of Cultural Determinants /
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The Influence of Culture and Personality on Customer Satisfaction = An Empirical Analysis across Countries /
by:
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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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Zusammenarbeit in der Neuproduktentwicklung = Die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive /
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Dialogmarketing Perspektiven 2015/2016 = Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
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Funktionsübergreifende Zusammenarbeit im Lösungsgeschäft = Eine empirische Betrachtung aus Anbietersicht /
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Innovation and Capacity Building = Cross-disciplinary Management Theories for Practical Applications /
by:
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Advances in National Brand and Private Label Marketing = Fifth International Conference, 2018 /
by:
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Event-Technik = Technisches Basiswissen für erfolgreiche Veranstaltungen /
by:
(Language materials, printed)
Künstliche Intelligenz für Sales, Marketing und Service = Mit AI und Bots zu einem Algorithmic Business – Konzepte, Technologien und Best Practices /
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Digitales Pricing = Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell /
by:
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Forum Markenforschung 2016 = Tagungsband der internationalen Konferenz „DERMARKENTAG“ /
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Einflussfaktoren auf Beschaffungsorganisationen = Eine empirische Analyse der Beschaffungsorganisationen und ihre Einflussfaktoren dargestellt anhand eines Fallbeispiels /
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Marketing für Kanzleien und Wirtschaftsprüfer = Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen /
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Event-Resource-Management mit digitalen Tools = Schnell – skalierbar – messbar: Wie die Digitalisierung die Live-Kommunikation verändert /
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Multivariate Analysemethoden = Eine anwendungsorientierte Einführung /
by:
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Magical Capitalism = Enchantment, Spells, and Occult Practices in Contemporary Economies /
by:
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Handelsmarketing = Grundlagen der marktorientierten Führung von Handelsbetrieben /
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Global Luxury = Organizational Change and Emerging Markets since the 1970s /
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Eurasian Business Perspectives = Proceedings of the 20th Eurasia Business and Economics Society Conference - Vol. 1 /
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European Cities in Dynamic Competition = Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness /
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Internationalization of Business = Cases on Strategy Formulation and Implementation /
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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling! = Wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügeln /
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Der Messecoach = Mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz /
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Fundraising zwischen Ökonomisierung und Mitmenschlichkeit = Emotionale, soziale, organisationale Herausforderungen und Chancen /
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Quick Guide Effizientes Marketing für kleine und mittlere Unternehmen = Wie Sie Marketingstrategien planen, umsetzen und optimieren /
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Toolbox für Marketing und Management = Kreativkonzepte – Analysewerkzeuge – Prognoseinstrumente /
by:
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Einflussfaktoren und Wirkungen der Unternehmenskommunikation auf den Unternehmenserfolg im Anlagen- und Systemgeschäft
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Kultur und Innovationen = Empirische Studien auf Ebene von Ländern, Organisationen und Teams /
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Commodities Pricing and the Bulk Trap = Learnings from Industries at the Forefront /
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Die Store Brand = Einkaufsstätten als Marken verstehen, aufbauen und steuern /
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Direktmarketing mit Printmedien = Kompaktes Wissen für den erfolgreichen Kundendialog /
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Zukunftsmanagement für den Mittelstand = Was Sie tun können und was Sie besser lassen sollten, um auch morgen noch im Geschäft zu sein /
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Ökonomie der Werbung = Grundlagen - Wirkungsweise - Geschäftsmodelle /
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Marktorientiertes Produkt- und Produktionsmanagement in digitalen Umwelten = Festgabe für Klaus Bellmann zum 75. Geburtstag /
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Kompaktkurs Verkaufen im B2B = Das 12-Wochen-Training für Neu- und Quereinsteiger im Technischen Vertrieb /
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Strategie - Umsetzung - Profit = So setzen Sie Ihre Vertriebsstrategien in der Tagespraxis um! /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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Die informatisierte Service-Ökonomie = Veränderungen im privaten und öffentlichen Sektor /
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Methoden der Marketing-Forschung = Grundlagen und Praxisbeispiele /
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International Retailers’ Performance in Host Countries = The Roles of Strategies, Consumer Perceptions and the Local Environment /
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Entrepreneurial, Innovative and Sustainable Ecosystems = Best Practices and Implications for Quality of Life /
by:
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Event-Regie = Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung /
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Competition in Higher Education Branding and Marketing = National and Global Perspectives /
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Relevanz von Naming Rights für die identitätsbasierte Markenführung = Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring /
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Das neue Dorf = Gestalten, um zu überleben - vier Handlungsfelder zum Erhalt dörflicher Gemeinden /
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Craft Beverages and Tourism, Volume 2 = Environmental, Societal, and Marketing Implications /
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Agenda HR – Digitalisierung, Arbeit 4.0, New Leadership = Was Personalverantwortliche und Management jetzt nicht verpassen sollten /
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Veranstaltungsformate im Vergleich = Entscheidungshilfen zum passgenauen Event /
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Erfolgreiche Rekrutierung von Franchisenehmern = Wie Sie Engpässe in der Akquise überwinden und die richtigen Partner auswählen /
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Service Business Development = Band 2. Methoden – Erlösmodelle – Marketinginstrumente /
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Service Business Development = Strategien – Innovationen – Geschäftsmodelle. Band 1 /
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Bekanntheitsaufbau durch Markenslogans = Der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans /
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Ethno-Marketing in der Automobilbranche = Untersuchungen zur Wirkung von Ethno-Marketing auf türkischstämmige Kunden in Deutschland /
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International Business To Go = Schlüsselfaktoren im globalen Geschäft /
by:
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Wirkungen des Outsourcings industrieller Dienstleistungen = Eine Event-Studie im Industriegüterbereich /
by:
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Praxisleitfaden Franchising = Strategien und Werkzeuge für Franchisegeber und -nehmer /
by:
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Das Design nachhaltiger Medizinprodukte = Ein Ansatz zur Erfassung, Bewertung und Steuerung von nachhaltigkeitsrelevanten Produktauswirkungen /
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Dialogmarketing Perspektiven 2017/2018 = Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing.
by:
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Planung und Umsetzung sicherer Events = Handeln und Lernen aus Erfahrungen bei Veranstaltungen /
by:
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50 Tipps für eine wirkungsvolle Zielgruppenansprache = Erfolgreich mit Funktioneller Werbung /
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Understanding Branding in Higher Education = Marketing Identities /
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Global Business Value Innovations = Building Innovation Capabilities for Business Strategies /
by:
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Werbeerfolg von 2D- und 3D-Kinowerbung = Empirische Untersuchung des Nutzens der 3. Dimension /
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Travel Marketing, Tourism Economics and the Airline Product = An Introduction to Theory and Practice /
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Internationale Vertriebssteuerung by Result Framing = So sichern Sie Ihre Sales-Ergebnisse weltweit /
by:
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Kundennutzen – Schlüssel zum Verkaufserfolg = Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern /
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Proceedings of the 2nd Advances in Business Research International Conference = ABRIC2016 /
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Die Individualisierung des Informationsangebots im E-Commerce = Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile /
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Online Video als Branded Entertainment in Deutschland = Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung /
by:
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Fundraising = Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen /
by:
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Das Modell der personenbezogenen Kommunikation und Rezeption = Beeinflussung durch Stars, Prominente, Helden und andere Deutungsmuster /
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Erfolgreicher Markenaufbau in den großen Emerging Markets = Ein praxisorientierter Ratgeber für gezieltes Markenwachstum in China, Indien, Russland und Brasilien /
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Schlankes Marketing für den Mittelstand = Effizient, nachhaltig und zielgruppengerecht /
by:
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Handbuch Techniken der Kommunikation = Grundlagen – Innovative Ansätze – Praktische Umsetzungen /
by:
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Organisationale Kundenkompetenz im Projektgeschäft = Konzeptualisierung, Messung, Validierung /
by:
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Print versus Online? = Kannibalisierungs- und Synergieeffekte durch Onlineauftritte von Publikumszeitschriften und Tageszeitungen /
by:
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Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung = Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung /
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Erfolgreich im Pharma-Marketing = Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen /
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Marketing Weiterdenken = Zukunftspfade für eine marktorientierte Unternehmensführung /
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Strategic Marketing = Market-Oriented Corporate and Business Unit Planning /
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The Quintessence of Sales = What You Really Need to Know to Be Successful in Sales /
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Institutional Innovations in the Delivery of Farm Services in India = A Smallholder Perspective /
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Breaking down language and cultural barriers through contemporary global marketing strategies
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Localizing global marketing strategies = emerging research and opportunities /
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Social media in the marketing context = a state of the art analysis and future directions /
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Toolbox for Marketing and Management = Creative Concepts, Forecasting Methods, and Analytical Instruments /
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Cultural Heritage Marketing = A Relationship Marketing Approach to Conservation Services /
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Stand der Digitalisierung im B2B-Neukundenvertrieb = Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells /
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Wissenschaft auf Messen präsentieren = Das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen /
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Strategic Innovative Marketing and Tourism = 7th ICSIMAT, Athenian Riviera, Greece, 2018 /
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Data-Driven Marketing und der Erfolgsfaktor Mensch = Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft /
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Affective Governmentality = Neoliberal Education Advertisements in Singapore /
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Wahrnehmungsbasiertes Marketing von Pfarrgemeinden = Eine praxisorientierte Bestandsaufnahme am Beispiel katholischer Akademiker und Studenten /
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Wine Tourism Destination Management and Marketing = Theory and Cases /
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Flucht nach Utopia – Events im Zeitalter der Angst = Einfluss des Terrorismus auf die Eventnachfrage und Chancen der Intervention /
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Moderne Marketing-Kommunikation = Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation /
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Management and Marketing of Wine Tourism Business = Theory, Practice, and Cases /
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Marketing für Kommunalverwaltung und Kommunalpolitik = Kommunikations- und Partizipationsstrategien für das Gemeinwohl vor Ort /
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250 Keywords Preis- und Produktpolitik = Grundwissen für Manager /
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Crashkurs Service-Exzellenz = So heben Sie sich durch herausragenden Service vom Onlinehandel ab /
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Sales Performance Management = Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten /
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New Patterns of Power and Profit = A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation /
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Digitalisierungsprojekte erfolgreich planen und steuern = Kunden und Mitarbeiter für die digitale Transformation begeistern /
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Effektive interne CSR-Kommunikation = Sinn stiften und motivieren für eine nachhaltige Unternehmensentwicklung /
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Vertriebskennzahlen = Kennzahlen und Kennzahlensysteme für das Vertriebsmanagement /
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Handbuch Dienstleistungsmarketing = Planung - Umsetzung - Kontrolle /
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The Growth of the Scholarly Publishing Industry in the U.S. = A Business History of a Changing Marketplace, 1939–1946 /
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Erfolgreiches Produktmanagement = Tool-Box für das professionelle Produktmanagement und Produktmarketing /
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Unternehmensreputation und Reputationsrisiken im Bankgeschäft = Empirische Analyse und Implikationen am Beispiel eines großen deutschen Wohnimmobilienfinanzierers /
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E-Business = Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft /
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Market-Value Pricing = Definitions, Concepts, and Processes for Market-Value Centric Pricing /
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The Intelligent Marketer’s Guide to Data Privacy = The Impact of Big Data on Customer Trust /
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Business Development = Customer-oriented Business Development for successful companies /
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Fashion Communication in the Digital Age = FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
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Advances in National Brand and Private Label Marketing = Sixth International Conference, 2019 /
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Marktforschung mit Panels = Arten - Erhebung - Analyse - Anwendung /
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Nachfrageorientierte Produktlinienoptimierung = Der Einfluss von Präferenzen für Kompromissalternativen /
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Contemporary Marketing Strategy = Analyzing Consumer Behavior to Drive Managerial Decision Making /
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Der neue Online-Handel = Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce /
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Qualitative Consumer and Marketing Research = The Asian Perspectives and Practices /
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Marketing = Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele /
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Strategisches Vertriebsmanagement = B2B-Vertrieb im digitalen Zeitalter /
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Feuer und Flamme für den Vertrieb = So entwickeln Sie Ziele, für die Ihr Team brennt /
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Psychologisches Tourismusmarketing = Thesen zu ausgewählten Aspekten /
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Advances in Local Public Economics = Theoretical and Empirical Studies /
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Stadtgeschichte, Stadtmarke, Stadtentwicklung = Zur Adaption von Geschichte im Stadtmarketing.
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Führung von Personaldienstleistungsunternehmen = Eine strukturierte Einführung /
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Marketingübungen = Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf /
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Erfolgsstrategien für Immobilienmakler = Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss /
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Mehr Kunden für Kleinunternehmen und Solopreneure = Klare Positionierung, gezielte Kommunikation, modernes Marketing und erfolgreicher Verkauf /
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Best Practices in Hospitality and Tourism Marketing and Management = A Quality of Life Perspective /
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Agiles Event Management = Vom „Wow“ zum „How“ im erfolgreichen Event Management /
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Inter-Organizational Culture = Linking Relationship Marketing with Organizational Behavior /
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Souverän präsentieren - Die erste Botschaft bist Du = Wie Sie Körpersprache authentisch und wirkungsvoll einsetzen /
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Corporate Brand Management = Marken als Anker strategischer Führung von Unternehmen /
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Chancen und Grenzen der Nachhaltigkeitstransformation = Ökonomische und soziologische Perspektiven /
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A Concise Guide to Market Research = The Process, Data, and Methods Using IBM SPSS Statistics /
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E-Business kompakt = Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen /
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Perspektivwechsel im Employer Branding = Neue Ansätze für die Generationen Y und Z /
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Marketing im Gesundheitswesen = Einführung - Bestandsaufnahme - Zukunftsperspektiven /
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Business Development = Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen /
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Produkte digital-first denken = Wie Unternehmen software-basierte Produktinnovation erfolgreich gestalten /
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Emotionale Intelligenz und Verkaufsperformance = Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld /
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Künstliche Intelligenz für Sales, Marketing und Service = Mit AI und Bots zu einem Algorithmic Business – Konzepte und Best Practices /
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Handbuch Wissenschaftsmarketing = Konzepte, Instrumente, Praxisbeispiele /
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Der digitale Kulturbetrieb = Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements /
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Business Governance and Society = Analyzing Shifts, Conflicts, and Challenges /
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Employer Branding für KMU = Der Mittelstand als attraktiver Arbeitgeber /
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Verkauf über Vermittlungsplattformen = Eine empirische Untersuchung von Erfolgsfaktoren /
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Dialogmarketing Perspektiven 2018/2019 = Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing /
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Künstliche Intelligenz verstehen = Grundlagen – Use-Cases – unternehmenseigene KI-Journey /
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Tourist Destination Management = Instruments, Products, and Case Studies /
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Foreign Investment Promotion = Governance and Implementation in Central-Eastern European Regions /
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Erfolgreich als Handelsagent mit Fokus Österreich = Leitfaden für nachhaltige Beziehungen zu Geschäftspartnern und mehr Gewinn /
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Kann Ihr Vertrieb einen Airbus landen? = Mit neuen Verhaltensweisen, Standards und Teamwork systematisch zu größeren Vertriebserfolgen /
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Die Markenprofilierungswirkung von Product Placement in Computerspielen = Eine Analyse am Beispiel von Mercedes-Benz /
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung = Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga /
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Assortment and Merchandising Strategy = Building a Retail Plan to Improve Shopper Experience /
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Sales Drive = Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen /
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Portfoliomanagement im Content Marketing = Einführung in die Wertoptimierung digitaler Inhalte /
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The Great Facilitator = Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research /
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Wirkstoff Werbetext = Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber /
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Basics der Existenzgründung in der Kultur- und Kreativwirtschaft = Praxis Kulturmanagement /
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Quick Guide Erfolgreiche Marketingtexte = Wie Sie mit gehirngerechten Texten mehr verkaufen /
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Digitale Transformationsexzellenz = Wettbewerbsvorteile sichern mit der Customer Company Excellence Matrix /
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Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel = Neue Wachstumschancen im alternden Deutschland /
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Ausschreibungsmanagement durch Anbieter-Teams = Strukturierter Personaleinsatz im Vertrieb internationaler Automobilzulieferer /
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Online-Spendenaktionen = Gezielt planen und erfolgreich umsetzen /
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Irrigation in the Mediterranean = Technologies, Institutions and Policies /
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An Investor’s Perspective on Marketing Excellence = How Objective Marketing Indicants Can Complement Firm Valuations /
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Virtual Reality im Tourismus = Wie VR das Destinationsmarketing verändern wird /
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Marketing Innovations in the Automotive Industry = Meeting the Challenges of the Digital Age /
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Das neue Marketing-Mindset = Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch /
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Kundengewinnung und Kundenbindung bei Presseabonnements = Aktuelle Methoden und praktische Erfahrungen /
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Qualitätsmanagement für Dienstleistungen = Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden /
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Verkaufen in China = Der Weg in den chinesischen Einzelhandel – Chancen für deutsche Händler und Hersteller /
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Research Methodology in Marketing = Theory Development, Empirical Approaches and Philosophy of Science Considerations /
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Professionelle Angebotserstellung = Erklärungsbedürftige Inhalte überzeugend verkaufen /
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China’s Belt and Road Initiative in a Global Context = Volume I: A Business and Management Perspective /
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Was viele Verkäufer nicht zu fragen wagen = 110 Tipps für bessere Verkaufsresultate im Außendienst /
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Ideen erfolgreich managen = Neue Perspektiven, aktuelle Branchenbeispiele, wissenschaftliche Grundlagen und Erkenntnisse /
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Verkaufen für Freiberufler = Was Selbstständige von professionellen Verkäufern und Beratern lernen können /
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Gender and Political Marketing in the United States and the 2016 Presidential Election = An Analysis of Why She Lost /
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The Design Imperative = The Art and Science of Design Management /
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