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Marketing strategy and management /

Baker, Michael John.

Marketing strategy and management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing strategy and management // Michael J. Baker
作者:	Baker, Michael John.
出版者:	Baskingstoke, Hampshire ;Palgrave Macmillan, : 2007.,
面頁冊數:	xxviii, 577 p. :ill. ; : 25 cm.;
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
ISBN:	9781403986276 (pbk.) :

Marketing strategy and management /
Baker, Michael John.

Marketing strategy and management /Michael J. Baker - 4th ed. - Baskingstoke, Hampshire ;Palgrave Macmillan,2007. - xxviii, 577 p. :ill. ;25 cm.

Includes bibliographical references and index.

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

ISBN: 9781403986276 (pbk.) :NT1973

LCCN: 2006052191

Nat. Bib. No.: GBA6A2591bnbSubjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .B353 2007

Dewey Class. No.: 658.8

Marketing strategy and management /
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300 $a xxviii, 577 p. : $b ill. ; $c 25 cm.
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520 $a 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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650 0 $a Marketing. $3 557931
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html