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Marketing strategy and management /

Baker, Michael John.

Marketing strategy and management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy and management // Michael J. Baker
Author:	Baker, Michael John.
Published:	Baskingstoke, Hampshire ;Palgrave Macmillan, : 2007.,
Description:	xxviii, 577 p. :ill. ; : 25 cm.;
Subject:	Marketing - Management. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
ISBN:	9781403986276 (pbk.) :

Marketing strategy and management /
Baker, Michael John.

Marketing strategy and management /Michael J. Baker - 4th ed. - Baskingstoke, Hampshire ;Palgrave Macmillan,2007. - xxviii, 577 p. :ill. ;25 cm.

Includes bibliographical references and index.

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

ISBN: 9781403986276 (pbk.) :NT1973

LCCN: 2006052191

Nat. Bib. No.: GBA6A2591bnbSubjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .B353 2007

Dewey Class. No.: 658.8

Marketing strategy and management /
LDR:01360cam a2200289 a 4500 001 710117
005 20120827165344.0
008 120907s2007 enka b 001 0 eng
010 $a 2006052191
015 $a GBA6A2591 $2 bnb
020 $a 9781403986276 (pbk.) : $c NT1973
020 $a 1403986274 (pbk.)
035 $a (OCoLC)ocm78773439
035 $a 2006052191
040 $a DLC $c DLC $d YDX $d BTCTA $d BAKER $d YDXCP $d UKM $d NLGGC $d EUM $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .B353 2007
082 0 0 $a 658.8 $2 22
084 $a 85.40 $2 bcl
100 1 $a Baker, Michael John. $3 813285
245 1 0 $a Marketing strategy and management / $c Michael J. Baker
250 $a 4th ed.
260 $a Baskingstoke, Hampshire ; $a New York : $c 2007. $b Palgrave Macmillan,
300 $a xxviii, 577 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 $a 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Marketing. $3 557931
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html